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The purpose of this paper is to explore the role that socio‐religious context plays in the decision of whether to become and entrepreneur, and what type of new business venture to create.

Interpretivist development from qualitative data obtained by interviews of entrepreneurs in Nepal and Canada.

Conceptions of Right Livelihood play an important role in the evaluation and exploitation of entrepreneurial opportunities and in the day‐to‐day operations of the resultant new businesses.

Links the literatures of social economics and entrepreneurship to explore how entrepreneurs must balance economic, social, and religious objectives when launching and operating new businesses.

In a constantly changing and increasingly globalized world, the construct of culture and subculture have become increasingly central to the consumer behavior literature. Religion still plays a significant role in influencing social and consumer behavior. This paper will shed some light on measuring religiosity from Islamic perspective. All possible alternatives within different dimensions were assessed to find out the most suitable combination of dimensions that gives the best results in measuring Islamic religiosity. Seven Factors were extracted by factor analysis form four dimensions. The findings of the study indicated that the combination of three dimensions namely, current Islamic issues, religious education, and sensitive products, produced the best results among other dimensions.

The purpose of this study is to gain a better understanding of the healthy lifestyle consumer by examining demographic, personal value and psychographic antecedents.

A cluster analysis was used to divide consumers into healthy and unhealthy lifestyle segments based on their diet and exercise behavior. A logistic regression analysis was then run on these segments to test the impact of 17 hypothesized antecedents.

Results indicate that people who maintain a healthy lifestyle tend to be female, older, more educated, place less importance on the value of “excitement”, have a greater tendency to plan ahead and tend to experience less role overload.

One limitation is that the response rate of the mail survey used to collect data was only 28.8 percent. Another limitation was that the specific types of diet and exercise behavior used to classify respondents into clusters did not encompass the full range of diet and exercise options available to all consumers.

The financial impact of the healthy lifestyle consumer on a number of industries is documented. A demographic profile of the healthy lifestyle consumer was obtained which should assist companies seeking to target this segment. The significance of two time‐related psychographic predictors suggests that companies looking to expand the market for healthy products may want to focus on ways of making their products/services more convenient to time‐pressured consumers.

This paper represents one of the first attempts in the marketing literature to study the healthy lifestyle segment.

The objective of this paper is to explore how anchoring affects the dynamics of investor decision-making with regard to mutual funds and how this bias differs amongst gender and level of financial knowledge.

An experimental research design was adopted to uncover the relationship between the variables under study; this involved the use of a questionnaire with an embedded experiment. Data obtained from the study were analysed using Pearson's chi-square test and two-way analysis of variance.

The findings show that, overall, investors were prone to be significantly influenced by the anchoring bias. The study finds a strong, albeit not significant, association between participants' susceptibility to anchor and both gender and the level of financial knowledge of participants. Females were observed to be more likely to anchor than their male counterparts. Also, a higher level of financial knowledge did not help to reduce the possibility of anchoring; it rather increased it.

The findings of the study cannot be interpreted as suggesting causality as the study only tests for association between variables and not causality. Additionally, external validity cannot be fully established as a result of the quasi-experiment approach used.

The study adds to the body of knowledge on the influences of behavioural biases in the sub-region to make investors aware of their biases in order to minimise the influence of these biases on their investment decisions.

This study differs from earlier studies in that it analyses the presence of anchoring as influenced by a completely different set of variables (expertise and gender) and also does it within the context of an African country where there remains a paucity of research on behavioural finance.

This paper aims to build on Fred Beard’s study of the world’s archives to identity historical advertising and marketing ephemera, published in this journal in 2018, by focussing on resources available in Europe to augment his survey.

Online searching, supplemented by literature emanating from the business archive sector, led to the identification of 177 repositories or online sites in Europe holding advertising and marketing archives of significance for researchers. These are set out in two accompanying tables.

A wide diversity of European archives that are open to researchers is revealed in this paper. Many are the archives of the business themselves, but a number of collecting repositories are also listed, brought together for the first time.

This paper focusses solely on Europe but does not claim to be comprehensive, as the study was time-limited and readers will, no doubt, know of resources that the author has missed. The findings relate mostly to Western Europe, so there is scope for further study to encompass archives in the former eastern bloc. Exploration of sources in Africa, Asia and Latin America would further supplement Beard’s original study.

This research brings together the broadest list of advertising and marketing sources open to researchers in Europe published to date. As Beard’s focus was more on the Americas, this examination redresses the balance with an array of European sources which, it is hoped, will contribute to the greater use of many little-known or under-researched resources by researchers across the world.

The purpose of this paper is to discuss a unique principal–agent dilemma, one that is very much off the beaten track. The relationship of the Popes pre-1500 and God was one full of emptiness and strain. The Catholic Church was saved by a positive externality of the printing press (technology) that guided the Papacy to act more ethically and, thus, we presume in the best interest of God.

We utilize a historical and an economic analysis to probe the phenomenon that the goals of the principal and the agent are not always congruent. How the former entices the latter to do his bidding is an issue on which economists have long focused. We apply it to an unusual historical episode.

There were numerous corrupt popes during the medieval times of the Catholic Church and the number seemed to lessen and then even approach zero asymptotically after the printing press was invented. The Protestant reformation was a driving force, and this too, we argue, would have been nearly impossible were it not also for the printing press.

This is a contribution to the economic subfield of the economics of religion. It explores how the dismal science can make a contribution to our understanding of matters of faith. It looks at religion not from a theological point of view, the more usual departure, but from the perspective of economics.