Search results

1 – 10 of over 6000
Case study
Publication date: 27 April 2022

Anagha Shukre and Sreejith Ummathiriyan

This case study is a compilation of data gathered from secondary data sources.

Abstract

Research methodology

This case study is a compilation of data gathered from secondary data sources.

Case overview/synopsis

Roger Federer has won a record setting 20 grand slam titles in his career and has an impressive 103 ATP singles titles to his name. He has stood the test of time and is widely acknowledged as one of the most distinguished players of all times. His personal charisma, classic shot making abilities and consistent stylish on-court performance over a long period of time has created a brand – Roger Federer. Inevitably, as he will have to wind down his career, it would be challenging to brace the brand and identify ways for its endurance. Various models of brand management, namely, Brand Identity Prism and Customer-Based Brand Equity model, have been applied for the brand – Roger Federer. An analysis of brand-building practices can help to understand how sportspersons build brand equity and factors which characterize personal brands that develop in a professional arena. This case study also helps to dwell on how human brands will sustain themselves after the players retire.

Complexity academic level

This case is designed to teach the concepts of brand in courses such as brand management, marketing management and sports marketing to both undergraduate and postgraduate classes of business management. This case can also be used in various executive programs and in customized short-term courses.

Article
Publication date: 21 September 2012

Amanda B. Werts, Curtis A. Brewer and Sarah A. Mathews

The purpose of this paper is to contribute to the literature on the many dimensions of the principal's positionality by using a unique research approach to link the…

Abstract

Purpose

The purpose of this paper is to contribute to the literature on the many dimensions of the principal's positionality by using a unique research approach to link the experiences of the policy implementing principal to embodiment.

Design/methodology/approach

The researchers employed a form of critical policy analysis that utilized photovoice to examine the experience of two principals in South Carolina, USA.

Findings

The findings suggest that these two principals do feel, beyond a cognitive emotional level, the experiences of being the policy implementing principal, where the multiple physically imprinted identities typified one principal's experiences and the highly entropic world of her high school causes another principal to physically and metaphorically integrate situations into her physiology.

Originality/value

In this paper, the authors are able to expand discussions of the principals’ engagement with policy by using a unique theoretical and methodological approach.

Details

Journal of Educational Administration, vol. 50 no. 6
Type: Research Article
ISSN: 0957-8234

Keywords

Article
Publication date: 1 September 1991

Scott Kerr

Ironically, the business challenges which require many seniorexecutives to develop greater personal flexibility and adaptabilityoften reduce the time available for…

Abstract

Ironically, the business challenges which require many senior executives to develop greater personal flexibility and adaptability often reduce the time available for personal development. An approach to assessing executive‐level development needs, which is both time‐and cost‐effective, is described. A framework for successful development, the determination of company expectation, establishment of the personal change context, auditing of personal strengths and development needs, and a development‐planning process is outlined. A summary model of the entire process concludes.

Details

Journal of European Industrial Training, vol. 15 no. 9
Type: Research Article
ISSN: 0309-0590

Keywords

Book part
Publication date: 1 January 2008

Jeffrey B. Schmidt

As a high school senior, there was no doubt I wanted to attend college, it was just a matter of where. I applied to only two universities – Oakland University (OU) and…

Abstract

As a high school senior, there was no doubt I wanted to attend college, it was just a matter of where. I applied to only two universities – Oakland University (OU) and MSU. I was not too familiar with MSU, but it had a good reputation; I was much more familiar with Oakland. Although I had obtained an application for the University of Michigan (UM), I decided that the UM application was just too long to complete. And what the heck is a wolverine anyway? I lived in Michigan for most of my life, and I had never spotted this mythical rodent. As a tendency, I always found Michigan students and alumni to be either too arrogant or eccentric for my taste. Also, at that time of my life, I found the atmosphere in Ann Arbor not right in some way, so I applied to only two universities.1

Details

Michigan State University Contributions to International Business and Innovation
Type: Book
ISBN: 978-1-84855-440-5

Article
Publication date: 1 May 1983

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This…

14406

Abstract

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

Details

Management Decision, vol. 21 no. 5
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 1 March 1991

Roger K. Summit

Founder, President and Chief Executive Officer of Dialog Information Services, Inc., Roger Summit is an expert in systems design and information systems and has experience…

Abstract

Founder, President and Chief Executive Officer of Dialog Information Services, Inc., Roger Summit is an expert in systems design and information systems and has experience in many areas of computer application. His pioneering work on development of the DIALOG system began in 1962 at the Lockheed Corporation. He was the designer and project manager for the first‐of‐its‐kind DIALOG online information retrieval system at its inception in the early 1960s and continued as Manager, Director, and is now President and CEO. He has received many awards, has held several positions in professional associations and advisory boards, and has published over 100 papers and journal articles.

Details

Online Review, vol. 15 no. 3/4
Type: Research Article
ISSN: 0309-314X

Book part
Publication date: 26 November 2015

Tim Loreman

This chapter provides a discussion of Roger Slee and Julie Allan’s 2001 article “Excluding the included: A reconsideration of inclusive education” published in…

Abstract

This chapter provides a discussion of Roger Slee and Julie Allan’s 2001 article “Excluding the included: A reconsideration of inclusive education” published in International Studies in Sociology of Education. “Excluding the included” is a salient example of the influential work of these two scholars, threads of which can be found throughout their prior and following work, and in the work of other scholars in the area. The importance of the work and its ongoing impact on the field of inclusive education is discussed.

Details

Foundations of Inclusive Education Research
Type: Book
ISBN: 978-1-78560-416-4

Keywords

Book part
Publication date: 25 June 2016

Juan Velez-Ocampo, Carolina Herrera-Cano and Maria Alejandra Gonzalez-Perez

The purpose of this chapter is to analyse the possible causes of the Peruvian Amazon Company’s death.

Abstract

Purpose

The purpose of this chapter is to analyse the possible causes of the Peruvian Amazon Company’s death.

Methodology/approach

This study uses secondary sources to document the trajectory of the Peruvian Amazon Company, the rubber export boom, and the different market forces affecting the wild rubber industry. By examining different sources that document the case of the Peruvian Amazon Company and the wild rubber extraction in the Amazon, this text aims to analyse the possible causes of the Peruvian Amazon Company extinction.

Findings

After analysing the existing literature on the Peruvian Amazon Company and the wild rubber industry, it was possible to find evidence about the problems related with land ownership, labour and international prices, along with the internationally known scandals, as the principal causes of the company’s death.

Practical implications

The case of the Peruvian Amazon Company, explores how an unsustainable business model could eventually lead a once successful company to its death. The contribution of the following chapter is based on the description of the causes of the Peruvian Amazon Company’s death. Previous studies had analysed the internationalization strategies implemented by the company. Although, an evaluation of causes of the company’s real extinction had not been presented.

Details

Dead Firms: Causes and Effects of Cross-border Corporate Insolvency
Type: Book
ISBN: 978-1-78635-313-9

Keywords

Book part
Publication date: 1 January 2008

Rosanna Garcia

For various reasons consumers find some innovations undesirable. These are identified as resistant innovations or those innovations that consumers are unable or unwilling…

Abstract

For various reasons consumers find some innovations undesirable. These are identified as resistant innovations or those innovations that consumers are unable or unwilling to readily embrace, such as screw caps on fine wines, hybrid automobiles and nanotechnology-based products. What makes these types of innovations undesirable to consumers? How should marketers introduce into the marketplace these types of innovations? These questions are the foundation of my ongoing research. In reflecting on my research decisions for the past ten years, I came upon my application for PhD programs. In 1997, I wrote:“The past ten years I have been focused on product development for telecom firms, including five years as an entrepreneur. As I've worked, questions have frequently surfaced about the slow acceptance in the marketplace of some telecommunication offerings; Why has ISDN (Integrated Services Digital Network) not taken off? Why did 30,000 perfectly functioning Newton PDAs (Personal Digital Assistant) end up at the Los Angeles dump? Did AT&T misjudge the market timing for videophones? What role, if any, did marketing play in these product mis-launches?”…I have explored disruptive technologies with Christensen (1997), crossed the chasm with Moore (1991), searched for the sources of innovation with Von Hippel (1988), and evaluated Roger's diffusion theories (1995) looking for direction. These investigations have led to more questions.

Details

Michigan State University Contributions to International Business and Innovation
Type: Book
ISBN: 978-1-84855-440-5

Article
Publication date: 16 September 2013

Provides an interview with Roger Martin, author of Playing to Win: How Strategy Really Works

2434

Abstract

Purpose

Provides an interview with Roger Martin, author of Playing to Win: How Strategy Really Works

Findings

In the following interview, Roger Martin discusses his relationship with Peter Drucker, how to formulate an effective strategy in complex times, and reflects on his time as Dean of Rotman School of Management.

Details

Strategic Direction, vol. 29 no. 10
Type: Research Article
ISSN: 0258-0543

Keywords

1 – 10 of over 6000