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The purpose of this paper is to report on a life cycle assessment (LCA)-based ecodesign teaching practice via university-industry collaboration in an industrial…
The purpose of this paper is to report on a life cycle assessment (LCA)-based ecodesign teaching practice via university-industry collaboration in an industrial engineering undergraduate course.
A new course was designed and taught in the Industrial Engineering undergraduate course of a Federal University in Brazil. The course comprised explanatory lectures and a practical project developed in a partnership between the university and an industry partner where students had to develop Ecodesign proposals based on LCA to improve the environmental profile of both solid and reticulated paint brushes. To that end, students used the LCA software tool Umberto NXT v.7.1.13 (educational version), where they modeled the life cycle of four plastic brushes and assessed it using the impact categories of climate change and resource consumption, and the Ecoinvent v.3.3 database. After course completion, students, professors and industry collaborators were asked to provide feedback on the project performance and expectations.
The course design used was welcomed by both students and the industry partner. Students found the novel approach intriguing and useful to their future careers. The results also exceeded the industry partner’s expectations, as students formulated valuable insights. Professors observed that learning was made easier, as content was put into practice and internalized more easily and solidly. The approach was found to be a win-win-win.
Students acquired a fair share of knowledge on sustainability issues and potential existing trade-offs, which is valuable to industrial practices. The industry noticed the valuable contributions that academia can provide. The university profited from providing students with a real case challenging traditional teaching methods.
To the best of the authors’ knowledge, this is one of the first case studies to show how LCA and ecodesign teaching practice can support sustainability learning in an industrial engineering undergraduate course.
The easing of rules should help revive business activity, but looser restrictions on public gatherings have fostered protests nationwide. These relate to specific…
The five seats obtained by its allies, the Gran Alianza por la Unidad Nacional (Grand Alliance for National Unity) will cement the majority further. This concentration of…
Possible scenarios if Philippine president were to step down for health reasons.
The purpose of this paper is to study an articulated warning system that provides information about the heritage at risk and encourages a dialogue between the heritage…
The purpose of this paper is to study an articulated warning system that provides information about the heritage at risk and encourages a dialogue between the heritage sector, civil defense agencies and local communities.
The databases from the National Heritage Institute, National Civil Defense, National Geological Service and National Early Warning System were investigated and the local community provided input which helped form a participatory risk mapping strategy for a warning system in the heritage sector.
There is little knowledge of the Brazilian heritage that is at risk and a lack of coordination between the cultural heritage and DRR sectors. This means that there is a need to organize the geo-referenced databases so that information can be shared and the public provided with broader access. As a result, there can be a greater production, dissemination and application of knowledge to help protect the cultural heritage.
The findings can be included in the debate about the importance of framing disaster risk management (DRM) policies in the Brazilian heritage sector.
The findings and maps of the case study in the town of São Luiz do Paraitinga involve the heritage sector, civil defense agencies and local people and can be used for disaster risk preparedness.
A DRM program is being formulated in Brazil. However, the kind of strategy needed to incorporate the heritage sector in this program stills needs to be planned, and the knowledge of the cultural heritage at risk is a key factor when faced with this new social and scientific challenge.
Silvia Midori Saito, Mariane Carvalho de Assis Dias, Daniela Ferreira Ribeiro, Regina Célia dos Santos Alvalá, Daiane Batista de Souza, Rodrigo Amorim Souza de Moraes Santana, Pilar Amadeu de Souza, Júlia Vicente Martins Ribeiro and Claudio Stenner
This paper aims to shed some light on the distribution of population, living in disaster risk areas in Brazil, on the intra-urban scale. The following three aspects are…
This paper aims to shed some light on the distribution of population, living in disaster risk areas in Brazil, on the intra-urban scale. The following three aspects are evaluated in this paper: the distribution of exposed population according to municipal size classification; the population density in disaster risk areas; and the municipal human development classification for the municipalities with disaster risk areas.
This research is based on an explorative approach. The main database used is a result of the association of landslide and flood risk areas to demographic census, available for 825 Brazilian municipalities. Additional databases were integrated to characterize disaster risk management and municipal human development.
The results revealed that the population exposed to disaster areas is concentrated within the capitals and small cities in the country. Moreover, disaster risk areas are densely populated even in small cities, suggesting that it is a reality faced not only by the larger cities. Finally, disaster risk areas exist even inside municipalities with a high level of human development.
These findings could contribute to the understanding of the spatialisation of disaster risk in Brazil, a primordial step for the reduction of human losses.
A novel perspective about the Brazilian population exposed to disaster risk was obtained, revealing a current issue faced by the municipalities independent of the size classification and level of human development.
Customer, product and brand (CPB) management constitute relevant and inextricably linked levels of decision-making that marketers should manage to drive business success…
Customer, product and brand (CPB) management constitute relevant and inextricably linked levels of decision-making that marketers should manage to drive business success. However, they are generally treated separately in extant research. It leads to a disconnected assessment and management of customers and products/brands, preventing marketers to take advantage of the positive implications of managing them simultaneously. This paper aims to propose a conceptual framework to unify these perspectives: the CPB bottom-up approach.
The paper draws on a range of extant literature on customer equity, brand equity and product performance to identify how financial performance is assessed in each of these perspectives and support the conceptual proposition to unify these different levels of decisions-making.
The proposed framework allows predicting and managing the expected values of these three intertwined perspectives together, providing a unified forward-looking metric to more effectively drive marketing efforts.
The proposed framework opens the path for future discussion concerning possible models that can be adopted to implement it.
The proposed framework allows managers to make decisions having a holistic assessment of CPB performance.
In practice, marketing managers have to deal with brand and product as well as customer levels of decision-making simultaneously. Besides this, adopting customer centricity does not decrease the importance of managing the performance of brands and products. Therefore, the proposition of a solution able to bridge the gap between these levels of decision-making enhances both the marketing practice and literature.
A gestão de clientes, produtos e marcas constituem níveis relevantes e interrelacionados de tomada de decisão que os profissionais de marketing devem gerenciar para impulsionar o sucesso dos negócios. No entanto, eles são geralmente tratados separadamente na literatura. Isso leva a uma avaliação e gestão desconectada de clientes e produtos/marcas, impedindo os profissionais de marketing de aproveitar as implicações positivas de gerenciá-los simultaneamente. Neste artigo, propomos uma estrutura conceitual para unificar essas perspectivas: a abordagem bottom-up de cliente, produto e marca.
O artigo sustenta-se em uma variedade de pesquisas passadas sobre valor do cliente, valor da marca e desempenho do produto para identificar como o desempenho financeiro é avaliado em cada uma dessas perspectivas e apoiar a proposta conceitual para unificar esses diferentes níveis de tomada de decisão.
A estrutura proposta permite prever e gerenciar os valores esperados dessas três perspectivas interligadas, fornecendo uma métrica preditiva unificada para impulsionar os esforços de marketing de forma mais eficaz.
Limitações/implicações da pesquisa
A estrutura proposta abre caminho para futuras discussões sobre possíveis modelos que podem ser adotados para implementá-lo.
A estrutura proposta permite que os gerentes tomem decisões com uma avaliação holística do desempenho do cliente, do produto e da marca.
Na prática, os gerentes de marketing precisam lidar simultaneamente com os níveis de tomada de decisão de marca e de produto, bem como de clientes. Além disso, adotar foco no cliente não diminui a importância de gerenciar o desempenho de marcas e produtos. Portanto, a proposição de uma solução capaz de preencher a lacuna entre esses níveis de tomada de decisão aprimora tanto a prática de marketing quanto a literatura.
- Customer centricity
- Customer equity
- Customer lifetime value
- Brand equity
- Product management
- Centralidade no cliente
- Valor da base de clientes
- Valor vitalício do cliente
- Valor da marca
- Gestão de produtos
- Marketing and Advertising: General
- Marketing and Advertising: General