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1 – 6 of 6This paper aims to focus on the development of a vision for the Lake Constance region, Germany, as an e-destination, i.e. a destination where tourism mobility would be…
Abstract
Purpose
This paper aims to focus on the development of a vision for the Lake Constance region, Germany, as an e-destination, i.e. a destination where tourism mobility would be predominantly electric in the future.
Design/methodology/approach
This paper uses a scenario analysis based on factor analysis in addition to empirical data collected in 2016 and 2017 based on surveys and interviews with tourists and stakeholders.
Findings
The scenarios contain the optimistic, pessimistic and realistic models, including one scenario called e-destination, i.e. a projection of the future where tourism mobility consists predominantly of electro-mobility (e-mobility). This specific scenario is supported by the results of the empirical data.
Research limitations/implications
As the study focusses on e-mobility only, it leaves out other forms of mobility e.g. pedestrian or cycling mobility that also contribute to CO2 reduction. The sampling methods are not strictly randomised, but the tendencies they show are clear and supporting each other.
Practical implications
According to the tourists and stakeholders interviewed, it is quite likely that the region will become an e-destination in the future, but only with government support.
Social implications
The attitude-behaviour-gap was discussed as a possible explanation of tourists’ behaviour in the study.
Originality/value
Studies on e-mobility in tourism are rare. (As far as the author knows) this paper presents the first analysis of the future of e-mobility in tourism using a German lake as a destination. Thus, it adds to the existing body of knowledge different possible projections of the future regarding e-mobility in a tourism destination.
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This paper aims to use the advertisements of three major brands – Chymol, Formamint and Lifebuoy Soap – to examine how advertisers responded to the 1918–1919 influenza pandemic in…
Abstract
Purpose
This paper aims to use the advertisements of three major brands – Chymol, Formamint and Lifebuoy Soap – to examine how advertisers responded to the 1918–1919 influenza pandemic in Great Britain influenza pandemic. It looks particularly at the ways in which marketing strategies changed and how these strategies were enacted in the lexical and semiotic choices (e.g. language, image, colour, typography, texture, materiality, composition and layout) of advertisements.
Design/methodology/approach
A total of 120 advertisements for the three brands were collected from the British Newspaper Archive and analysed using the theory and analytical tools of multimodal critical discourse analysis. The general themes and semiotic structures of the advertisements were identified, with the aim of deconstructing the meaning potentials of verbal and visual resources used to convey ideas about the pandemic, and how they work to shape public understanding of the products and make them appear as effective and credible.
Findings
Each brand rapidly changed their marketing strategy in response to the influenza pandemic, using such techniques as testimonials, hyperbole, scaremongering and pseudoscientific claims to persuade consumers that their products offered protection. Whilst these strategies may appear manipulative, they also had the function of fostering reassurance and sympathy amongst the general public in a moment of turmoil, indicating the important role of brands in building consumer trust and promoting a sense of authority in early twentieth-century Britain.
Originality/value
Exploring the way in which advertisers responded to the 1918‐1919 influenza pandemic reminds us of the challenges of distinguishing legitimate and illegitimate medical advice in a fast-moving pandemic and highlights the need to cast a critical eye to the public health information, particularly when it comes from unofficial sources with vested interests.
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Ijaz Ul Haq, James Andrew Colwill, Chris Backhouse and Fiorenzo Franceschini
Lean distributed manufacturing (LDM) is being considered as an enabler of achieving sustainability and resilience in manufacturing and supply chain operations. The purpose of this…
Abstract
Purpose
Lean distributed manufacturing (LDM) is being considered as an enabler of achieving sustainability and resilience in manufacturing and supply chain operations. The purpose of this paper is to enhance the understanding of how LDM characteristics affect the resilience of manufacturing companies by drawing upon the experience of food manufacturing companies operating in the UK.
Design/methodology/approach
The paper develops a conceptual model to analyse the impact of LDM on the operational resilience of food manufacturing companies. A triangulation research methodology (secondary data analysis, field observations and structured interviews) is used in this study. In a first step, LDM enablers and resilience elements are identified from literature. In a second step, empirical evidence is collected from six food sub-sectors aimed at identifying LDM enablers being practised in companies.
Findings
The analysis reveals that LDM enablers can improve the resilience capabilities of manufacturing companies at different stages of resilience action cycle, whereas the application status of different LDM enablers varies in food manufacturing companies. The findings include the development of a conceptual model (based on literature) and a relationship matrix between LDM enablers and resilience elements.
Practical implications
The developed relationship matrix is helpful for food manufacturing companies to assess their resilience capability in terms of LDM characteristics and then formulate action plans to incorporate relevant LDM enablers to enhance operational resilience.
Originality/value
Based on the literature review, no studies exist that investigate the effects of LDM on factory’s resilience, despite many research studies suggesting distributed manufacturing as an enabler of sustainability and resilience.
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Nina Åkestam, Sara Rosengren, Micael Dahlén, Karina T. Liljedal and Hanna Berg
This paper aims to investigate cross-gender effects of gender stereotypes in advertising. More specifically, it proposes that the negative effects found in studies of women’s…
Abstract
Purpose
This paper aims to investigate cross-gender effects of gender stereotypes in advertising. More specifically, it proposes that the negative effects found in studies of women’s reactions to stereotyped female portrayals should hold across gender portrayal and target audience gender.
Design/methodology/approach
In two experimental studies, the effects of stereotyped portrayals (vs non-stereotyped portrayals) across gender are compared.
Findings
The results show that advertising portrayals of women and men have a presumed negative influence on others, leading to higher levels of ad reactance, which has a negative impact on brand-related effects across model and participant gender, and for gender stereotypes in terms of physical characteristics and roles.
Research limitations/implications
Whereas previous studies have focused on reactions of women to female stereotypes, the current paper suggests that women and men alike react negatively to stereotyped portrayals of other genders.
Practical implications
The results indicate that marketers can benefit from adapting a more mindful approach to the portrayals of gender used in advertising.
Originality/value
The addition of a cross-gender perspective to the literature on gender stereotypes in advertising is a key contribution to this literature.
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Fernanda Leão and Delfina Gomes
In the context of Portugal, this study examines the stereotypes of accountants held by laypeople and how they are influenced by financial crises and accounting scandals.
Abstract
Purpose
In the context of Portugal, this study examines the stereotypes of accountants held by laypeople and how they are influenced by financial crises and accounting scandals.
Design/methodology/approach
To better understand the social images of accountants, the authors adopt a structural approach based on the big five model (BFM) of personality. The authors test this approach on a Portuguese community sample (N = 727) using a questionnaire survey. The results are analyzed considering the socioanalytic theory.
Findings
The results suggest the existence of a stereotype dominated by features of conscientiousness, which is related to the superior performance of work tasks across job types. This feature comprises the core characteristics of the traditional accountant stereotype, which survives in a context challenged by financial scandals and crises. The findings highlight the social acceptance of accountants as an occupational group but do not suggest the possibility of accountants benefiting from the highest levels of social status when considered in relation to the traditional accountant stereotype.
Originality/value
By combining the BFM and the socioanalytic theory, this study provides a unique theoretical approach to better understand the social images of accountants. The findings demonstrate the suitability of using the BFM to study the social perceptions of accountants. They also indicate a paradox based on the survival of the traditional stereotype. This stereotype appears to be resistant to scandals and financial crisis, instead of being impaired, giving rise to another prototype with concerns about integrity.
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