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1 – 3 of 3Jannsen Santana, Rodrigo Oliveira Pimentel, Halana Adelino Brandão and Antonio Messias Valdevino
This teaching case aims to provide in-class discussions on the commercialization and consumption of goods in spiritual markets. This teaching case is a narrative based on facts…
Abstract
Purpose
This teaching case aims to provide in-class discussions on the commercialization and consumption of goods in spiritual markets. This teaching case is a narrative based on facts with a fictitious plot reporting the journeys of the launch, commercialization and consumption of mineral water in bottles in the shape of Father Cícero – a religious leader in Northeast Brazil – produced by Blue Spring Mineral Water in Juazeiro do Norte’s pilgrimage spiritual market.
Design/methodology/approach
Primary and secondary data sources were gathered. Two focus groups with pilgrims and semi-structured interviews with Blue Spring leaders and a local Church representative were conducted as primary data. As secondary data, a dossier was created holding content from newspapers and blogs online on the focal product and data from the company’s official website and social networks.
Findings
Throughout the case, the strategies and challenges of the production and commercialization of this religiously appealing product and the consumer practices adopted by different consumer profiles are unfolded.
Originality/value
This case intends to be a useful pedagogical tool to discuss the creation, production, commercialization and consumption of goods in spiritual markets. The case allows students to experience Blue Spring’s managers’ point of view regarding the decisions of production and commercialization of the focal product. In a broad sense, this case intends to inform future marketers of the importance of balancing commercialization in religious contexts.
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Keywords
Shih Yung Chou, Katelin Barron and Charles Ramser
Due to the dominant use of the singular view of the self-categorization process in the literature, this article seeks to develop a typology, from a dyadic categorization…
Abstract
Purpose
Due to the dominant use of the singular view of the self-categorization process in the literature, this article seeks to develop a typology, from a dyadic categorization perspective, that describes different types of prejudice and justice in the organization based on one's self-categorization and others' categorization of one's self.
Design/methodology/approach
The authors develop a typology by drawing upon social identity, self-categorization and self-consistency theories.
Findings
The authors propose the following findings. First, the more an individual self-categorizes as an in-group member regardless of how others categorize the individual, the more likely the individual experiences a particular form of justice. Second, the more an individual self-categorizes as an out-group member regardless of how others categorize the individual, the more likely the individual experiences a particular form of prejudice. Finally, based on the dyadic categorization approach, the authors propose four distinct types of prejudice and justice: communal prejudice, self-induced prejudice, fantasized justice and actualized justice.
Originality/value
The authors advance the literature by providing a dyadic categorization view that helps describe employees' experience of prejudice or justice in the organization. Additionally, this article offers some managerial recommendations that help managers actualize true justice in the organization.
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Daniel Bernardo Ribeiro, Aparecido dos Reis Coutinho, Walter Cardoso Satyro, Fernando Celso de Campos, Carlos Roberto Camello Lima, José Celso Contador and Rodrigo Franco Gonçalves
Construction industry (CI) has great prominence for the world economy, and it is expected that, with the use of the innovative technologies and approaches of Industry 4.0 (I4.0)…
Abstract
Purpose
Construction industry (CI) has great prominence for the world economy, and it is expected that, with the use of the innovative technologies and approaches of Industry 4.0 (I4.0), the new industrial paradigm, construction can reach higher levels of productivity. This study aims to develop a model (readiness model) to assess the level of use of I4.0 technologies by the construction sector in Brazil and its most relevant applications.
Design/methodology/approach
The methodology used was bibliographic research, design-science research and a survey to validate the model, carried out with 162 companies, considered among the main ones in the sector in Brazil. The literature review revealed 13 technologies of I4.0 applied to construction; hence, the views of industry experts were based on these technologies.
Findings
The Digital Advancement Within CoNstruction (DAWN) readiness model was proposed, showing that among the 13 evaluated technologies of I4.0 and their applications, the Brazilian construction companies had a low level of utilization; both high and middle-income companies presented this low level of use; some technologies with a greater number of scientific publications were less used in practice in the Brazilian construction.
Originality/value
The originality and theoretical contribution are to present a readiness model to assess the level of use of I4.0 technologies and their most relevant applications in the CI in countries with an economy similar to Brazil’s, making it possible to measure the level of adoption of these technologies.
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