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Article
Publication date: 5 July 2019

Eva Savina Malinverni, Roberto Pierdicca, Francesca Colosi and Roberto Orazi

The purpose of this paper is to demonstrate the importance of exploiting a geographic information system (GIS)-based data management, designed and implemented for an important…

Abstract

Purpose

The purpose of this paper is to demonstrate the importance of exploiting a geographic information system (GIS)-based data management, designed and implemented for an important monumental site. In particular, data collected during the years have been used to create a storytelling experience to disseminate the tangible and intangible heritage of Chan Chan (Peru), the wider site in mud bricks of Latin America.

Design/methodology/approach

The paper discusses the steps that have been performed to use the data stored in a GIS, arguing over the importance of sharing the knowledge through web-based tools, and in particular by the implementation of a storytelling. In this context, the data were structured in interoperable forms in order to preserve the universal value of the archaeological site. The exploitation in an all-in-one solution of the archival research, field surveys and planning represents a step forward for let known ancient testimonies to the whole mankind.

Findings

The GIS-based inventories represent the backbone for an affordable management of heritage resources. The novelty of the proposed approach lies on the creation of an integrated, accessible and updatable data system sharable on web.

Originality/value

The GIS of Chan Chan is an example of documentation of a wide archaeological area (14 km2) with complex and heterogeneous data. The developed web tool makes use of these data which can be queried even by non-expert users. The pipeline of this paper can act as useful guidelines to practitioners and researchers who want to disseminate cultural information.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. 9 no. 4
Type: Research Article
ISSN: 2044-1266

Keywords

Article
Publication date: 11 February 2019

Roberto Pierdicca, Marina Paolanti and Emanuele Frontoni

This paper aims to present innovative information and communication technology (ICT) infrastructure specifically designed and optimized for the tourism sector. The case presented…

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Abstract

Purpose

This paper aims to present innovative information and communication technology (ICT) infrastructure specifically designed and optimized for the tourism sector. The case presented, “La Valle del Pensare lungo il corso del Potenza”, has been conceived with the aim of providing a digital infrastructure to ten municipalities in the Marche Region (Italy), nestled among the valley of the Potenza River. This research project is aimed at developing an important communication system that facilitates the tourist routes of mining attractions and specific thematic routes across the territory, promoting historical centers, cultural heritage, green areas and interesting places.

Design/methodology/approach

“La Valle del Pensare” information system has the main feature of being scalable and multi-purpose, as the contents can be managed and conveyed through the website, app mobile, totem touch screen and standard tourist signage. It is integrated and modular and allows to manage multiple information, ensuring an interoperable and multi-channel approach. It is designed for small municipalities in the province of Macerata to connect the territory’s resources and activities through a network.

Findings

This work represents an important communication system, i.e. innovative ICT infrastructure that facilitates the tourist routes of mining attractions and specific thematic routes across the territory. Thanks to the collection of user-generated data, the platform allows monitoring of usage statistics and performances. In this way, the municipalities can infer useful information about user’s preferences and needs. The paper also discusses how “La Valle del Pensare” gives identity to the territory, which is not identified as a simple summation of the Common, but as a recognizable system that intends to implement the level of competitiveness through the creation of a real territorial logo able to identify vocations and specificity of the Valley of the Potenza.

Originality/value

The value of the project lies in the ICT system, able to convey information at different scales, providing the users with updated contents; at the same time, administrations can constantly monitor its performances, being able to infer useful information about tourists’ needs, habits and preferences. The main contributions are the creation of a single cloud-based architecture for the management of multiple multi- media contents, to be exploited in various platforms; the design of a unique content management system used by several small municipalities of a same territory; the monitoring user’s preferences and needs by collecting users’ generated data; and the analysis of meaningful statistics about the tourists, tested and verified in real scenario with real users.

研究目的

本论文旨在介绍针对旅游行业而设计和优化的创新型ICT架构。本论文讨论案例题为“La Valle del Pensare lung oil corso del Potenza”, 主要为马尔凯大区(意大利)的10个直辖市, 位于Potenza河域山谷中, 提供数码基础架构。此研究项目主要是为了构建一条重要通信体系来帮助开发矿场景点的旅游线路和整个地区的特殊专题线路, 以宣传历史中心、文化遗产、绿色区域、和各种景点。

研究设计/方法/途径

“La Valle del Pensare”信息系统具有规模化和多样性的特点, 其系统内容可以通过网站、移动app、图腾触摸屏、和标准旅游标牌等方式进行管理和传播。此系统采用一体化设计、以模块为单位, 这样使得多种信息方便管理, 确保交互链接可操作性和多渠道性。此外, 这个系统还专门为了马尔凯大区的小城市设计, 使得该区域的资源通过网络得到整合链接。

研究结果

本论文介绍了重要通信系统, 即创新型ICT架构, 来帮助开发矿场景点的旅游线路和整个地区的特殊专题线路。 得益于用户生成数据(user-generated data), 该平台还能监控使用情况和效果, 从而使用该系统的城市可以推测出用户偏好和需求等有用数据。本论文还讨论了“La Valle del Pensare”如何标识地区身份代名词, 这个代名词不等同于共和(the Common)的简单总和, 而是一个醒目的系统, 使得其通过树立真正的区域商标而具有竞争力, 在Potenza谷中占有旅行度假的一席之地。

研究原创性/价值

本论文的重大价值在于其ICT系统, 能够在不同领域传播信息, 向用户提供更新信息:与此同时, 管理当局能够实时监控其系统性能以及推测旅游需求、习惯、偏好等有用信息。本论文重要贡献在于:i)搭建单个云平台基础的多媒体内容管理架构, 能够在多个渠道上运行;ii)设计特殊内容管理系统, 服务于同一区域的多个小城市;iii)通过搜集用户生成数据来监控用户偏好和需求;iv)分析有关游客的数据, 使用真实游客数据来实地测试和验证。

Details

Journal of Hospitality and Tourism Technology, vol. 10 no. 1
Type: Research Article
ISSN: 1757-9880

Keywords

Book part
Publication date: 11 June 2021

L Varriale, T Volpe and V Noviello

Purpose: In March 2020, due to the global emergency ensuing from the COVID-19 pandemic, the Italian government closed all national museums, institutes and places of culture…

Abstract

Purpose: In March 2020, due to the global emergency ensuing from the COVID-19 pandemic, the Italian government closed all national museums, institutes and places of culture heritage and landscape. The shutdown highlighted the need to develop and implement digital solutions, especially through ICTs, to enhance the cultural heritage worldwide by allowing people to go on admiring it, albeit remotely. Numerous initiatives were promoted, such as virtual experiential tours, online collections and ad hoc social and digital programs, all of which contributed to the rich dialogue between people and culture. Although digital initiatives for using and enjoying the cultural heritage have been successfully developed and implemented, in Italy the process of digitalisation of cultural heritage and the services provided are still far from being completed. This chapter investigates the development and implementation of digital technologies in the museums located in the Campania Region in Southern Italy throughout the COVID-19 outbreak to identify and analyse the experiential strategies and initiatives developed through information communication technologies (ICTs) to face the emergency.

Design/Methodology/Approach: By adopting a qualitative methodology, using primary and secondary data sources through a manual content analysis, experiential strategies and initiatives employed by the Campania regional museums when using digital solutions have been identified and categorised.

Findings: Despite the effectiveness of digital initiatives, and the experiences investigated appear both significant and interesting, there is still a need to develop and implement new experiential strategies in this field.

Research Limitations: This study presents several limitations, mostly related to its qualitative explorative nature, but also because its results cannot be generalised.

Practical Implications: These first results outline the need to further develop innovative strategies and initiatives within the museums. The process of digitalisation of cultural heritage and the services provided are still far from completion, potentially providing wide margins of further evolution by means of further investments in technology innovation, to rethink and redesign the traditional management models for enhancing the cultural heritage through digital technology.

Originality: This study provides a portrait of museum experiences supported by digital technologies in a country which plays a crucial role in the field of international cultural heritage. The analysis can also usefully contribute to the existing literature due to the qualitative technique employed for carrying out the multiple case study.

Details

Tourism Destination Management in a Post-Pandemic Context
Type: Book
ISBN: 978-1-80071-511-0

Keywords

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