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This paper aims to provide a brief review of the work on startup survival and a conceptual framework of factors influencing a startup firm’s survival. In addition, it lists significant gaps and recommends avenues for future research.

This paper conducted a systematic literature review of peer-reviewed journal articles indexed in Scopus, Web of Science and EBSCO databases using Preferred Reporting Items for Systematic Reviews and Meta-Analyses guidelines. A total of 140 articles published in 72 journals between 1993 and 2021 were considered for the review.

The comprehensive review revealed that most of the studies have applied a single theoretical lens and have taken place in advanced economies, with a narrow focus on emerging economies. Empirical research has prominently applied regression-based models to analyse the relationship between the antecedents and the outcomes. Internal resources such as human capital, financial capital and physical capital and non-financial performance measures such as survival, growth and employment are the studies’ prominently used antecedents and outcome variables. However, a limited number of studies have used mechanisms of mediation and moderation.

Despite the substantial scientific and practical discussion on startup survival, to the best of the authors’ knowledge, no comprehensive review has been undertaken to date, which provides a systematic and comprehensive compilation of the knowledge on the topic. This study aims to develop a unique landscape of scientific advancement by methodically reviewing, categorising and synthesising the current body of knowledge on the topic.

While extensive research exists on how positive life circumstances and positive personality traits promote entrepreneurship, there is little research focusing on how negative personal circumstances may potentially breed entrepreneurship. This study aims to build upon the theory of underdog entrepreneurship to examine the effect of challenging life circumstances such as poverty on the development of entrepreneurial traits in underdog entrepreneurs. This research analyzed the effect of risk-taking (RT) on the entrepreneurial success (ES) of underdog entrepreneurs and the role of optimism (OPM) and persistence (P) as mediating variables and poverty as a moderator variable.

A cross-sectional survey was conducted to collect data from 400 micro-finance borrowers of Akhuwat Foundation Pakistan. Akhuwat provides interest-free small loans to the poor segment of society. Preliminary testing of the survey questionnaire with a sample of 35 borrowers of Akhuwat Foundation in Lahore city was conducted before data collection. Data was collected from four randomly selected branches in Lahore city.

The authors found that OPM and P significantly mediate the relationship between RT and ES. In addition, the authors analyzed the moderating effect of poverty on the relationship between OPM and ES and found a negative moderating effect. A strong positive moderating effect of poverty was found on the relationship between P and ES. The results of multi-group analysis show that successful and unsuccessful underdog entrepreneurs differ in their RT propensity, which is significantly mediated by OPM and P.

This study provides empirical evidence on entrepreneurial traits and success of poor entrepreneur in an emerging economy. This work is original and has not been submitted elsewhere.