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Based on previous research in services, marketing, organizational behavior and psychology, this paper aims to identify four types of loyalty bonds that an individual can form with a firm as well as a select set of firm and situational variables which likely result in the formation of each bond. It then aims to examine the influence of each bond on the relationship strength between a customer and a service provider.

Using a mail survey, female respondents over the age of 25 assessed shopping situations in two service‐provider settings – a grocery store and a beauty salon. Scenarios manipulated aspects of the service experience based on firm and situational variables.

This study confirms the existence of four primary types of loyalty bonds – utilitarian, affective, symbolic, and obligatory. Firm and situational variables maximally impact each type of loyalty bond. The bonds predict relationship strength with the service provider.

Complex relationships are apparent between the different types of bonds. Further research is needed to understand how firm and situational variables interact in different service settings.

The authors' research shows that customers may form different types of loyalty bonds with firms, some that are controllable by the firm and some which are less controllable. Results provide a starting point for tactical decision making regarding which bonds service providers would like to target in the development of their relationship marketing programs.

The authors contribute to the services marketing literature by examining when specific loyalty bonds are created and how these bonds impact relationship strength.

The purpose of this paper is to describe a general purpose localization system, GRAIL. GRAIL provides real‐time, adaptable, indoor localization for wireless devices.

In order to localize as diverse a set of devices as possible, GRAIL utilizes a centralized, anchor‐based approach. GRAIL defines an abstract data model for various system components to support different physical modalities. The scalable architecture of GRAIL provides maximum flexibility to integrate various localization algorithms.

The authors show through real deployments that GRAIL functions over a variety of physical modalities, networks, and algorithms. Further, the authors found that a centralized solution has critical advantages over distributed implementations for handling privacy concerns.

A key contribution of this system is its universal approach: it can integrate different hardware and software capabilities within a single localization framework. The deployment of such a system in academic and research environments allows researchers to explore issues beyond algorithms and investigate effects in real deployments.

The purpose of this paper is to examine Nick Moore’s information policy matrix and how it has been used by Moore and others.

This study involved secondary search and a bibliographic study of the impact Moore’s work has had on other authors.

It is clear that there have been two quite separate trains of research in information policy, one in the USA and one in Europe, and that it appears from the literature that there is limited awareness of each other’s work. Focusing on the UK and European research, the papers the authors inspected that report information policy analyses make no mention of Moore’s work. It could be argued that Moore’s matrix is too simplistic for such a complex topic as information policy, but it may also be the case that there is a lack of awareness of how the matrix can be used in policy analysis as Moore’s published papers were general descriptions of the matrix, reported the findings of his analyses or suggested policy goals. Moore did not publish theoretical or methodological papers to explain how to go about policy analysis using his matrix.

This study is based on secondary research and bibliographic analysis. Furthermore, primary research could have revealed deeper insights into use and impact of Moore’s framework by analysts and policy makers.

The paper highlights potential opportunities for international collaboration on information policy research, to explore more deeply theoretical models that could be used to underpin policy analysis as well as the potential value of Moore’s matrix.

The contemporary zombie genre is known for exploring what the end will look like, with its widespread infection, chaos and violence – all images that resonate in a post-9/11 America. These zombie narratives also speak to a present-day America with their emphasis on diminishing individuality and agency. Unlike early Haitian incarnations of the zombie figure, the modern zombie terrifies because no singular agent possesses the victim’s mind. In contrast, the light-hearted CW television show, iZombie (2015–) rethinks the zombie paradigm. Not only does it envision how zombies would manifest in everyday life, without the requisite apocalypse, but it also subverts the antiquated gender politics common to the genre by providing viewers with a female zombie protagonist, Olivia Moore (Rose McIver) who is not only highly functional, but also female and with plenty of agency. Moore, through whose eyes the show is told, absorbs personality traits and memories belonging to the brains she eats, from frat boy to alcoholic, stripper to housewife. This device creates such a cornucopia of roles for McIver to explore that it brings to mind the work of American photographer Cindy Sherman, providing a rare multi-dimensional woman on TV. iZombie also takes the contemporary zombie text’s reliance on the trop of infection one step further. This chapter not only examines iZombie’s unusual female point of view, but also its portrayal of ‘zombie-ness’ as a chronic contagious illness with many similarities to HIV.

When William Faulkner sent off his manuscript of Sanctuary in 1929 to the publisher Cape and Smith, Harrison Smith responded, “Good God, I can't publish this. We'd both be in jail.” From its very inception, Sanctuary, Faulkner's shocking novel of a young co‐ed initiated through rape and murder into the criminal world of hoodlums, was controversial. When Smith sent Faulkner the galleys, the author decided to revise the manuscript. This revised version of Sanctuary, published in 1931, went on to become his most scandalous and, not coincidentally, his best selling work. While The Sound and the Fury and Light in August languished and went out of print, the horrific tale of Temple Drake and the gangster/thug, Popeye, generated sustained sales as well as a flurry of popular interest in the young writer from Mississippi.

The literature on non-traditional classroom environments claims that the changed emphasis in higher education teaching from the lecturer to students has intensified the global focus on student-centred learning, prompting colleges and universities globally to introspect, re-examine, and re-structure their pedagogical approaches in an attempt to align with national educational policies, and to position themselves favourably with potential students in an increasingly competitive higher education environment. This is an environment that now relies heavily on digital learning technologies, which has provoked scholars such as Heick (2012) to perceive the change to the virtual as one that makes higher education institutions accessible from anywhere – in the cloud, at home, in the workplace, or restaurant. The COVID-19 crisis has reinforced the need for this flexibility. These forces have put universities and colleges under pressure to implement new teaching approaches in non-traditional classroom settings that are appropriate for, and responsive to, the COVID-19 crisis and students in terms of learning and social support. This chapter identified and appraised key teaching approaches. It is evident that there are three key teaching approaches that higher education institutions have adopted for delivering learning in an emergency and in a student-centred fashion. The three approaches, which include the time and place dispersion, transactional distance, and collaborative learning approaches, embrace social support because they are grounded in social constructivism. Academics need to be fully committed to the role of social support giving – that is, emotional, instrumental, informational, and appraisal support – in order to foster student wellbeing and cognitive development as students learn together but apart in non-traditional classrooms. The hurried manner in which teaching and learning practices in many higher education institutions have been moved to the online format has led academics to violate many key principles of the approaches they have adopted. And this situation is borne out in the case study discussed in Chapter 8 of this volume. A review of current remote teaching and learning practices is required if academics are to embrace the full principles of the approaches that are appropriate for teaching and learning in non-traditional classroom contexts.