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1 – 10 of 602Stephen L. Vargo, Robert F. Lusch, Melissa Archpru Akaka and Yi He
Shelby D. Hunt and Shannon B. Rinaldo
The Legends in Marketing series presents compilations of the seminal works of marketing scholars who have made significant contributions to the discipline of marketing. This…
Abstract
The Legends in Marketing series presents compilations of the seminal works of marketing scholars who have made significant contributions to the discipline of marketing. This review discusses the structure and contents of the volumes that comprise Legends in Marketing: Shelby D. Hunt (Sage, forthcoming).