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Application of the numerical method to the art of Medicine was regarded not as a “trivial ingenuity” but “an important stage in its development”; thus proclaimed Professor Bradford Hill, accepted as the father of medical statistics, a study still largely unintelligible to the mass of medical practitioners. The need for Statistics is the elucidation of the effects of multiple causes; this represents the essence of the statistical method and is most commendable. Conclusions reached empirically under statistical scrutiny have mistakes and fallacies exposed. Numerical methods of analysis, the mathematical approach, reveals data relating to factors in an investigation, which might be missed in empirical observation, and by means of a figure states their significance in the whole. A simplified example is the numerical analysis of food poisoning, which alone determines the commonest causative organisms, the commonest food vehicles and the organisms which affect different foods, as well as changes in the pattern, e.g., the rising incidence of S. agona and the increase of turkey (and the occasions on which it is served, such as Christmas parties), as a food poisoning vehicle. The information data enables preventive measures to be taken. The ever‐widening fields of Medicine literally teem with such situations, where complexities are unravelled and the true significance of the many factors are established. Almost every sphere of human activity can be similarly measured. Apart from errors of sampling, problems seem fewer and controversy less with technical methods of analysis then on the presentation and interpretation of figures, or as Bradford Hill states “on the application of common sense and on elementary rules of logic”.

THE ABOVE advertisement appeared in The Cambrian of 20th August 1875, and in the two following editions of this weekly newspaper. Swansea had adopted the Public Libraries Acts at a lively and rather stormy meeting in October 1870. Until December 1874, the matter of establishing a library service lay in abeyance. Then after mounting criticism, particularly in the local press, over the long delay in implementation of the Acts, the Town Council appointed a Library Committee which held its initial meeting on 8 January 1875. Their first important duty was to appoint a librarian.

The purpose of this article is to provide an interview with Mark W. Schaefer

The paper provides an interview with Mark W. Schaefer, author of Return on Influence.

Mark W. Schaefer is a shining example of what can be achieved through the social web. While he is a marketing consultant of some renown with over 30 years experience, he has also grown a business, been invited to speak at numerous conferences, and attained a lecturing position at Rutgers University, all as a result of his social media activity. He was recently named amongst Forbes magazine's “Power 50” social media influencers, and his blog “{grow}” was ranked in the Power 150 by AdAge magazine. He has written two books on the subject: the first, entitled The Tao of Twitter, offers practical examples of how you can develop a successful Twitter strategy. His most recent book, Return on Influence, looks at the rise of influence marketing, and how companies are attempting to leverage relationships with these celebrities of the social web in order to create brand buzz.

The interview discusses the implications of influencer marketing, on offers tips on how companies can incorporate this into their social media strategy.

The most obvious symptom of the most obvious trend in the building of new libraries is the fact that, as yet, no spade has entered the ground of the site on Euston Road, London, upon which the new building for the British Library Reference Division has to be erected. Some twenty years of continued negotiation and discussion finally resulted in the choice of this site. The UK and much more of the world awaits with anticipation what could and should be the major building library of the twentieth century. The planning and design of a library building, however large or small, is, relatively speaking, a major operation, and deserves time, care and patience if the best results are to be produced.

The way of thought and vision and memory is that they often come upon you unexpectedly, presenting nothing new but usually with a clarity and emphasis that it all seems new. This will sometimes happen after a long period of indecision or when things are extremely difficult, as they have long been for the country, in most homes and among ordinary individuals. Watching one's life savings dwindle away, the nest‐egg laid down for security in an uncertain world, is a frightening process. This has happened to the nation, once the richest in the world, and ot its elderly people, most of them taught the habit of saving in early youth. We are also taught that what has been is past changing; the clock cannot be put back, and the largesse—much of it going to unprincipled spongers—distributed by a spendthrift Government as token relief is no answer, not even to present difficulties. The response can only come by a change of heart in those whose brutal selfishness have caused it all; and this may be a long time in coming. In the meantime, it is a useful exercise to consider our assets, to recognize those which must be protected at all costs and upon which, when sanity returns, the future depends.

Forty years ago the so‐called “theory movement” took root in educational administration because it so fundamentally broke with the past, replacing trial‐and‐error experience with analysis and research in an effort to improve our understanding of educational organizations and how to manage them. Fuelled by support from private foundations and, eventually, the US federal government, this landmark development in administrative and organizational theory altered the way in which universities taught educational administration. In the educational reform movement of the 1980s, however, the established and time‐honoured theoretic concepts of the past four decades – with their emphasis on mathematical proof and ways of thinking borrowed from laboratory science – gave way to newer, richer ways of understanding organizations and thinking about them. Describes the emerging new directions in organizational and administrative theory and where they are taking us.

.Counter Competition. SUPERMARKETS and private shopkeepers battle for business in every High Street. In all shopping centres the private trader competes for the customer's cash with chain and departmental stores. He finds life increasingly difficult in face of rising overheads and shrinking profit margins.

The formulated proposals for this legal principle in the trade battern of the European Community have again appeared in the EEC draft Directive. It has been many years in coming, indicating the extreme difficulties encountered in bringing some sort of harmony in the different laws of Member‐states including those of the United Kingdom, relating to the subject. Over the years there were periods of what appeared to be complete inactivity, when no progress was being made, when consultations were at a stand‐still, but the situation was closely monitored by manufacturers of goods, including food and drink, in the UK and the BFJ published fairly detailed reviews of proposals being considered — in 1979 and 1981; and even as recently as the last few months — in “Consumerism in the Community”, the subject was briefly discussed.

It is possible to say that an expert in any field of knowledge can be expected to know particular things and techniques. This can be said of a stone mason, a physicist or a midwife. The expertise consists of a notional core of knowledge and skills (i.e. applied knowledge). Such expertise arguably can be found in other experts in the same field, although there will be idiosyncrasies of approach and valuation and quite probably divergencies in what is considered “right” and “wrong”.

Statements by Lord Denning, M.R., vividly describing the impact of European Community Legislation are increasingly being used by lawyers and others to express their concern for its effect not only on our legal system but on other sectors of our society, changes which all must accept and to which they must adapt. A popular saying of the noble Lord is “The Treaty is like an incoming tide. It flows into the estuaries and up the rivers. It cannot be held back”. The impact has more recently become impressive in food law but probably less so than in commerce or industry, with scarcely any sector left unmolested. Most of the EEC Directives have been implemented by regulations made under the appropriate sections of the Food and Drugs Act, 1955 and the 1956 Act for Scotland, but regulations proposed for Materials and Articles in Contact with Food (reviewed elsewhere in this issue) will be implemented by use of Section 2 (2) of the European Communities Act, 1972, which because it applies to the whole of the United Kingdom, will not require separate regulations for England and Wales, Scotland and Northern Ireland. This is the first time that a food regulation has been made under this statute. S.2 (2) authorises any designated Minister or Department to make regulations as well as Her Majesty Orders in Council for implementing any Community obligation, enabling any right by virtue of the Treaties (of Rome) to be excercised. The authority extends to all forms of subordinate legislation—orders, rules, regulations or other instruments and cannot fail to be of considerable importance in all fields including food law.