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This research systematically analyzed the effect of leadership (coaches and owners) on organizational performance in the National Football League (NFL) during the 1970 through 1992 seasons. In addition, it examined the relation of stable individual differences in personality of NFL leaders with performance outcomes for both coaches and owners. Results revealed that leadership added substantially to the prediction of performance in the NFL, even after controlling for non-leadership variables such as quality of competition and year. Furthermore, one facet of Conscientiousness – Deliberateness – showed strong linear relations with all performance measures. The results of both studies also revealed that hierarchical level of leadership was an important moderator, with coaches having greater impact than owners. The desirability of studying leadership in the context of the NFL was recognized and suggestions were provided on the direction that research might take.

This commentary on Kenny and Livi (2009) expands on aspects of leadership categorization theory that are consistent with the application of the social relations model (SRM). It critically considers limits to the generalization of the variance components analysis results described in Kenny and Livi's first example, and briefly summarizes results of an additional study that supports their findings. Finally, this commentary suggests interpretational issues of interest to researchers who wish to continue to apply the SRM to multi-level issues in the study of leadership.

Literature on leadership and literature on culture are each rich and deep, but the two were largely unrelated during the first several decades of their development. In more recent years, many researchers have explored relationships between these two literatures. In this chapter, we identify four developments or trends in the last 25 years of cross-cultural leadership literature. First, our understanding of etic or universal findings has advanced and become more complex, but also more realistic. Second, there has been refinement in the definition of “culture” and the identification of the dimensions of culture, with several researchers having identified particular cultural dimensions that seem to be directly relevant to leadership. Third, the social information processing literature has been extended to the leadership and culture literatures. Finally, there is a movement toward larger studies that not only collect data from multiple countries, but also through multiple research methodologies.

Considers the view that marketing practitioners must understand how behavioural forces affect strategic decisions, in order to avoid mistakes. Argues that such knowledge is just as important as understanding customers and the marketplace. Demonstrates how dysfunctional behavioural forces can cause marketing errors, offering guidelines for preventing them.