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Article
Publication date: 27 January 2022

Gregorio Fuschillo, Julien Cayla and Bernard Cova

This paper aims to detail how consumers can harness the power of brands to reconstruct their lives.

Abstract

Purpose

This paper aims to detail how consumers can harness the power of brands to reconstruct their lives.

Design/methodology/approach

The authors followed five brand devotees over several years, using various data collection methods (long interviews, observations, videos, photographs and secondary data) to study how they reconstructed their lives with a brand.

Findings

Consumers transform their existence through a distinctive form of brand appropriation that the authors call brand magnification, which unfolds: materially, narratively and socially. First, brand devotees scatter brand incarnations around themselves to remain in touch with the brand because the brand has become an especially positive dimension of their lives. Second, brand devotees mobilize the brand to craft a completely new life story. Finally, they build a branded clan of family and friends that socially validates their reconstructed identity.

Research limitations/implications

The research extends more muted depictions of brands as soothing balms calming consumer anxieties; the authors document the mechanism through which consumers remake their lives with a brand.

Practical implications

The research helps rehabilitate the role of brands in contemporary consumer culture. Organizations can use the findings to help stimulate and engage employees by unveiling the brand’s life-transforming potential for consumers.

Originality/value

The authors characterize a distinctive, extreme and unique form of brand appropriation that positively transforms consumer lives.

Details

European Journal of Marketing, vol. 56 no. 3
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 May 1959

CHRISTOPHER G.A. YATE JOHNSON

From time to time before the Industrial Revolution a small number of influential patrons of the Arts exercised great influence on design. Such names as George IV, the Prince…

Abstract

From time to time before the Industrial Revolution a small number of influential patrons of the Arts exercised great influence on design. Such names as George IV, the Prince Consort, William Morris, Earl of Burlington, and Robert Adams covering the last two centuries spring to the mind. In the year 1944, while the second world war was still on, a movement was inaugurated by the Coalition Government to improve the standard of design generally, sponsored largely by the Government. It was recognized that the term ‘British Made’ alone was not enough to secure success in a highly competitive market where there is absolute necessity to develop and extend the export business. According to The Sunday Times of 26th June 1945, a simple questionnaire on the design factors affecting exports was addressed to thirty foreign Embassies and Legations in Britain. In addition, personal discussions took place with the attaches of seventeen countries. The answers of these experts were most interesting and illuminating.

Details

Aslib Proceedings, vol. 11 no. 5
Type: Research Article
ISSN: 0001-253X

Article
Publication date: 1 August 1960

ROYAL Alderman T. A. Abbott of Manchester, dealt with somewhat severely by Dr. Savage in his A Librarian's Memories, had at least enthusiasm for libraries. He was mightily…

Abstract

ROYAL Alderman T. A. Abbott of Manchester, dealt with somewhat severely by Dr. Savage in his A Librarian's Memories, had at least enthusiasm for libraries. He was mightily honoured when he became President at our Manchester Conference in 1921. “We are the Royal Library Association”, he declared and should call ourselves that; haven't we a Royal Charter? Our recognition comes direct from the Sovereign”. No doubt a vain wish, although the Library Association seemed to come near it in 1950 when George VI graciously became its Patron and the Duke of Edinburgh its President. Since that date the engineers have become “royal”, but we have slipped back. When Her Majesty came to the Throne, the patronage her father had bestowed was refused, no doubt on the direct counsel of her advisers who would not want so young a Sovereign to assume too many offices. On that view librarians could not murmur. There is a future, however, and in it there will be a new Library Association House next to, almost conjoined with, a new National Central Library. King George V with Queen Mary opened the second, as is well remembered especially by the King's speech, one of the best, most useful, in library history, in which he described the N.C.L. as “a university that all might join and none need ever leave”—words that we hope may somewhere be displayed in, or on, the new N.C.L. building. Royalty and its interest in libraries has been again manifested in the opening last month (July 13th to be precise) by Queen Elizabeth, the Queen Mother, of the new Central Public Library at Kensington. The Royal Family has close relations with Kensington of course. It is recalled, too, that the Manchester Central and that at Birkenhead were opened also by King George V and Queen Mary; and Queen Elizabeth II quite recently opened the Central Library of the re‐created city of Plymouth, the largest new town library since the Second World War. Kensington has now opened the first major London library since 1939. It is not modern in spirit externally and, as is known, is the work of the architect of the Manchester Reference Library, Mr. Vincent Harris, and there is no doubt about its dignity. Its interior methods are, however, quite modern; a few of them were broadcast to us for a few moments by the B.B.C. announcer, to the effect that there were 100,000 books, that returned books in the lending library were not discharged at the counter but slid down a chute to a room below where that was done, etc., with the remark that books not available in the public apartment could be requisitioned from other libraries but, with the large stocks on show and in the building, that did not seem to be very necessary. We sometimes wish that broadcasters, however well intentioned that may have been, knew something about libraries. Happening at about the same time was the removal of the Holborn Central Library stock to its new home in Theobald's Road, a complex process which Mr. Swift and his staff carried out in July without interrupting the public service. We hope that Mr. Swift will be able soon to tell us how he carried out this scheme. Thus has begun what we hope will be a process of replacing many other London libraries with modern buildings more worthy of the excellent work now being done in them.

Details

New Library World, vol. 62 no. 2
Type: Research Article
ISSN: 0307-4803

Article
Publication date: 1 April 1995

James C. Baker

The World Bank established the Multilateral Investment Guarantee Agency (MIGA) in 1985 as the first truly global agency which insures foreign investments against political risks…

Abstract

The World Bank established the Multilateral Investment Guarantee Agency (MIGA) in 1985 as the first truly global agency which insures foreign investments against political risks. MIGA is now in its fifth full year of operations and has been more successful than originally forecast. This paper will discuss the formation of MIGA and includes an analysis of its operations to date. When appropriate, comparisons will be made between MIGA operations and those of the U.S. investment insurance agency, OPIC, the Overseas Private Investment Company, as well as private market insurers. Selected cases of MIGA guarantees are discussed in the paper.

Details

Managerial Finance, vol. 21 no. 4
Type: Research Article
ISSN: 0307-4358

Article
Publication date: 27 February 2009

Kara D. Rutowski, Jeffery K. Guiler and Kurt E. Schimmel

The purpose of this paper is to examine organizational commitment within nonprofit organizations and demonstrate the effectiveness of benchmarking attitudinal constructs.

1202

Abstract

Purpose

The purpose of this paper is to examine organizational commitment within nonprofit organizations and demonstrate the effectiveness of benchmarking attitudinal constructs.

Design/methodology/approach

A web based 21 question survey was conducted utilizing a professional organization's membership list. The survey was then analyzed to determine if differences could be found in a local market compared to the larger (geographic) sample. Manova was used to examine mean differences across the variables.

Findings

The results revealed six constructs where attitudinal differences occurred. The differences allow management to determine if they are even with, above or below the average for the larger region and adjust management practices accordingly to increase organizational commitment.

Research limitations/implications

Because of the chosen research approach, the research results may lack generalisability. Therefore, researchers are encouraged to test the proposed propositions further with a larger national sample.

Practical implications

Benchmarking organizational commitment allows management to adjust practices to improve and retain employees. Retaining employees saves the cost of training and ensures continued delivery of services.

Originality/value

This paper fulfils an identified need to demonstrate the utility of benchmarking against a sample of peer organizations in the realm of organizational behavior and human resources constructs. This also extends the literature in the area of nonprofit management.

Details

Benchmarking: An International Journal, vol. 16 no. 1
Type: Research Article
ISSN: 1463-5771

Keywords

Article
Publication date: 1 March 1985

A. Arthur Smith

Macroeconomics has an important role to play in understanding the forces at work in the world today, and how they can be harnessed to meet national as well as industrial economic…

Abstract

Macroeconomics has an important role to play in understanding the forces at work in the world today, and how they can be harnessed to meet national as well as industrial economic goals. Mr. Smith sorts out popular macroeconomic theories into schools, explains their forecasting limitations, and highlights a few public issues where the media and policymakers tend to want answers instead of forecasts.

Details

Planning Review, vol. 13 no. 3
Type: Research Article
ISSN: 0094-064X

Article
Publication date: 1 March 1991

Mary Layman

“During the past few years—roughly the first half of the 1980s—a growing number of scientists, engineers, and businessmen discovered that conventional computers are too limited…

Abstract

“During the past few years—roughly the first half of the 1980s—a growing number of scientists, engineers, and businessmen discovered that conventional computers are too limited, or too slow, to meet their needs…This led to increasing demand for access to supercomputers, the most powerful computers in existence…”

Details

Reference Services Review, vol. 19 no. 3
Type: Research Article
ISSN: 0090-7324

Abstract

Details

Reference Reviews, vol. 29 no. 5
Type: Research Article
ISSN: 0950-4125

Keywords

Article
Publication date: 19 July 2018

Janet M. Angstadt, David Dickstein, Mark Goldstein and Richard Marshall

To analyze SEC Staff’s announced 2018 OCIE Examination priorities to provide insight to investment advisers and other regulated entities regarding areas of focus during SEC…

114

Abstract

Purpose

To analyze SEC Staff’s announced 2018 OCIE Examination priorities to provide insight to investment advisers and other regulated entities regarding areas of focus during SEC examinations.

Design/methodology/approach

This article discusses the US Securities and Exchange Commission’s (SEC) Office of Compliance Inspections and Examinations (OCIE) published its examination priorities for 2018 (the “2018 Priorities Report”).

Findings

Given that OCIE’s examination priorities for 2017 were published before the beginning of the Trump administration, differences between the 2017 and the 2018 priorities provide important insights into the focus of examinations under SEC Chair Clayton. Investment advisers and other regulated entities should allocate resources towards their preparedness for the areas of focus identified in the 2018 Priorities Report.

Originality/value

This article contains valuable insight regarding the SEC’s 2018 OCIE examination priorities and practical guidance from industry experts.

Article
Publication date: 1 March 1974

Tom Schultheiss, Lorraine Hartline, Jean Mandeberg, Pam Petrich and Sue Stern

The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the…

Abstract

The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the RSR review column, “Recent Reference Books,” by Frances Neel Cheney. “Reference Books in Print” includes all additional books received prior to the inclusion deadline established for this issue. Appearance in this column does not preclude a later review in RSR. Publishers are urged to send a copy of all new reference books directly to RSR as soon as published, for immediate listing in “Reference Books in Print.” Reference books with imprints older than two years will not be included (with the exception of current reprints or older books newly acquired for distribution by another publisher). The column shall also occasionally include library science or other library related publications of other than a reference character.

Details

Reference Services Review, vol. 2 no. 3
Type: Research Article
ISSN: 0090-7324

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