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Article
Publication date: 6 October 2021

Ling Zhang, De Li and Robert J. Boncella

This paper aims to study the factors influencing online social network (OSN) information diffusion under different themes helps to understand information diffusion in general.

Abstract

Purpose

This paper aims to study the factors influencing online social network (OSN) information diffusion under different themes helps to understand information diffusion in general.

Design/methodology/approach

This study collects data from the Web of Science, use the strategic consulting intelligent support system for word frequency analysis and use keyword clustering to classify themes, then research information themes as influencing factors of OSN information diffusion.

Findings

Five themes of “natural disaster”, “political event”, “product marketing”, “sport and entertainment” and “health-disease” have been identified. It is found that the research objects, research methods and research theories used by scholars under different themes have different focuses, and the factors affecting information diffusion are different.

Research limitations/implications

The limitation of this paper is that it only focuses on five typical themes, and there may be more themes.

Practical implications

The research helps other scholars to conduct in-depth research on the diffusion of OSN information under different topics and focus on the content of the research on OSN information diffusion under different topics.

Social implications

The research helps other scholars to conduct in-depth research on the diffusion of social network information under different topics, so as to better understand and predict the law of information diffusion.

Originality/value

The research summarizes the research on information diffusion in OSNs from the theme level and analyses the key points and theories and further enriches the research system on information diffusion in OSNs.

Details

The Electronic Library , vol. 39 no. 5
Type: Research Article
ISSN: 0264-0473

Keywords

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Article
Publication date: 26 February 2020

Ling Zhang, Jie Wei and Robert J. Boncella

Microblogging is an important channel used to disseminate online public opinion during an emergency. Analyzing the features and evolution mechanism of online public…

Abstract

Purpose

Microblogging is an important channel used to disseminate online public opinion during an emergency. Analyzing the features and evolution mechanism of online public opinion during an emergency plays a significant role in crisis management.

Design/methodology/approach

This paper uses the event of Hurricane Irma and combines it with the life cycle of online public opinion evolution to understand the effect of different types of emotional (joy, anger, sadness, fear, disgust) microblogs (tweets) on information dissemination. The research was performed in the context of Hurricane Irma by using tweets associated with that event.

Findings

This paper demonstrates that negative emotional information has a greater communication effect, and further, the target audience that receives more exposure to negative emotional microblogs has a stronger tendency to retweet. Meanwhile, emotions expressed in tweets and the life cycle of public opinion evolution exert interactive effects on the retweeting behavior of the target audience.

Research limitations/implications

For future research, a professional dictionary and the context should be taken into consideration to make the modeling in the text more normative and analyzable.

Practical implications

This paper aims to reveal how the emotions of a tweet affect its virality in terms of diffusion volume in the context of an emergency event.

Social implications

The conclusion made in this paper can shed light on the real-time regulation and public opinion transmission, as well as for efficient intelligence service and emergency management.

Originality/value

In this study, Hurricane Irma is taken as an example to explore the factors influencing the information dissemination during emergencies on the social media environment. The relationship between the sentiment of a tweet and the life cycle of public opinion and its effect on tweet volume were investigated.

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Article
Publication date: 2 April 2021

Pinghao Ye and Liqiong Liu

This study aims to explore the influencing factors on college students’ behaviours of spreading Internet public opinion on emergencies in colleges and universities. This…

Abstract

Purpose

This study aims to explore the influencing factors on college students’ behaviours of spreading Internet public opinion on emergencies in colleges and universities. This study provides a reference for these institutions to cope with and reduce the influence of Internet public opinion on emergencies and maintain their normal teaching order.

Design/methodology/approach

In this study, a research model by using motivation theory and design a questionnaire on the basis of relevant literature are constructed. This paper surveys college students and collects a total of 317 valid questionnaires. On the basis of the reliability and validity of the questionnaire, this study verifies the proposed model by using Smart PLS.

Findings

The results show that social motivation and information source preference have significant positive influences on college students’ willingness to spread Internet public opinion on emergencies in colleges and universities. Moreover, information source preference has a significant moderating effect on the relationship between social motivation and dissemination willingness. If college students’ information source preference is high, then the moderating effect is significant. The extent of college students’ interaction and involvement has a significantly positive influence on their trust in the dissemination platform for Internet public opinion on emergencies in colleges and universities. Egoism has a significantly positive influence on the social motivation of college students to spread Internet public opinion on emergencies in colleges and universities. Involvement degree has a significant moderating effect on the relationship between social motivation and trust. If college students’ involvement degree is low, then the moderating effect is significant. Thus, when the involvement of college students in Internet public opinion on emergencies in colleges and universities is low, the influence of social motivation on trust is great.

Originality/value

This study increases the influencing factors in the literature on Internet public opinion, enriches the research theory of Internet public opinion on emergencies in colleges and universities and expands the application scope of the theory of social motivation. The conclusion provides guidance for colleges and students to govern Internet public opinion on emergencies and improve the ability of these institutions in dealing with Internet public opinion on emergencies.

Details

Information Discovery and Delivery, vol. 50 no. 1
Type: Research Article
ISSN: 2398-6247

Keywords

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Article
Publication date: 12 June 2007

Ronan de Kervenoael, Didier Soopramanien, Alan Hallsworth and Jonathan Elms

This paper aims to demonstrate the need for an improved understanding of the opportunities offered by privacy online. This is contextualized in the case of supermarket…

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Abstract

Purpose

This paper aims to demonstrate the need for an improved understanding of the opportunities offered by privacy online. This is contextualized in the case of supermarket purchases of food in particular, often described as an intimate and personal choice. In the case of grocery shopping, the “intimacy” may be at the household level between members or/and between e‐grocers' food offerings, and their other “non‐food” related services

Design/methodology/approach

This paper draws upon social practice theory research, retailing and consumer behaviour in order to develop a conceptual framework for understanding the value of positive privacy. The research uses 39 in‐depth interviews of e‐grocery shoppers in the area of Portsmouth (UK).

Findings

This paper suggests a framework for embedded elements of positive privacy into retailing strategy as a driver for growth in the e‐grocery sector. Three meta‐themes requiring different approaches to privacy are uncovered. Positive privacy is dynamic and contextual at the consumer/household levels as well as for product/e‐grocery brands.

Research limitations/implications

This paper advocates the building of long‐term sustainable relationship through sharing, offering, and exchange of information rather than pure technological chasing of data.

Originality/value

A consumer centred bottom‐up approach is employed demonstrating the value of two‐way dialogues with consumers on sensitive issues. E‐grocery is used as an illustration that involves regular re‐purchase of a basket of staple goods over a long period of time where privacy becomes a latent long‐term concern.

Details

International Journal of Retail & Distribution Management, vol. 35 no. 7
Type: Research Article
ISSN: 0959-0552

Keywords

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