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Previous research has concluded that there is consumer desire for nutrition information to be provided on restaurant menu items and restaurant customers presented with…
Previous research has concluded that there is consumer desire for nutrition information to be provided on restaurant menu items and restaurant customers presented with this information will make healthier menu choices (Mills & Thomas, 2008). Limited research has been performed in a restaurant setting measuring real rather than intended behavior. The purpose of this research experiment is to measure consumer response, in a full-service restaurant setting, to nutrition information on menu items and subsequently determine if consumers will use this information in their menu item choice. An experiment was conducted with 264 restaurant customers at a full-service a la carte restaurant. Customers chose from menu items labeled with or without a Healthy Choice® label. A logistic regression model was used to predict whether people would choose Healthy Choice menu items. Fifty-four percent of restaurant customers chose the healthy choice menu item. The logistic regression confirms that those people who desire nutrition information also use this information in their menu choice. The study concludes with recommendations for the industry on directing consumer menu choice toward healthier items.
The purpose of this paper is to apply communication theory to explore and help explain public support for causes and organizations in the form of prosocial behaviors…
The purpose of this paper is to apply communication theory to explore and help explain public support for causes and organizations in the form of prosocial behaviors, including donating, volunteering and participating in advocacy efforts.
Through a survey of people (n=1,275) living in the USA who indicated supporting issues they cared about in 2017, this research gathered information about motivations for providing public support for various causes and non-profit organizations.
The situational theory of problem solving (STOPS) was applied, and support was found for the STOPS model in terms of predicting communicative action. This study also found support for situational activeness influencing other behaviors, including active forms of communication, financial support, volunteer support and other forms of advocacy. Implications for practitioners managing communications or organizations involved in such efforts are discussed.
This research applied STOPS to study behaviors, including communication, volunteering, donating and participating in advocacy efforts as forms of prosocial behavior supporting different organizations related to many important issues. The paper provides theoretical value in terms of adding to the generalizability of the STOPS model for communications scholars and discusses practical implications for non-profit and other types of organizations.
The authors investigated how personality traits are associated with workplace technostress (perception of stressors related to the use of information and communication…
The authors investigated how personality traits are associated with workplace technostress (perception of stressors related to the use of information and communication technologies (ICTs).
The authors collected 95 self-rated and 336 observer-rated questionnaires using the personality audit and a shortened version of the technostress scale. To analyze relationships between personality dimensions and technostress, the authors applied partial least squares structural equation modeling (PLS-SEM).
This study shows that in line with previous studies, self-esteem is negatively related to levels of technostress. Contrary to our expectations, conscientiousness is positively related to technostress. Finally, the gap between a person's self-ratings and observer ratings in all personality dimensions is positively associated with technostress.
The authors showed that the experience of technostress varies significantly amongst individuals. By taking personality differences into account when allocating responsibilities and creating guidelines for ICT use at work, technostress could be addressed. Instead of setting organization-wide norms for availability and use, the authors suggest it would be more effective to acknowledge individual needs and preferences.
This study contributes to current technostress research by further examining antecedents and by focusing on the role of personality. In addition, the authors examined how differences in “self” and “observer” ratings of personality characteristics may point to variations in the way individuals experience technostress. The authors outlined concrete best practice guidelines for ICTs in organizations that take interindividual differences into account.