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Book part
Publication date: 1 January 2005

Shelby D. Hunt and Robert M. Morgan

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

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Article
Publication date: 7 June 2019

Shelby D. Hunt

The purpose of this paper is to provide a retrospection on the importance, origins and development of the research programs in the author’s career.

Abstract

Purpose

The purpose of this paper is to provide a retrospection on the importance, origins and development of the research programs in the author’s career.

Design/methodology/approach

The study uses an autobiographical approach.

Findings

Most of the articles, research monographs and books that constitute this research and publishing efforts can be categorized into seven distinct, but related, research programs: channels of distribution; marketing theory; marketing’s philosophy debates; macromarketing and ethics; relationship marketing; resource-advantage theory; and marketing management and strategy. The value system that has guided these research programs has been shaped by specific events that took place in the author’s formative years. This essay chronicles these events and the origins and development of the seven research programs.

Originality/value

Chronicling the importance, origins and development of the seven research programs will hopefully motivate and assist other scholars in developing their own research programs.

Details

Journal of Historical Research in Marketing, vol. 11 no. 1
Type: Research Article
ISSN: 1755-750X

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Article
Publication date: 9 April 2018

Dario Miocevic and Robert E. Morgan

The academic inquiry of operational capabilities (OCs) has claimed focal interest in mainstream strategy research. Recent theoretical advances suggest these capabilities…

Abstract

Purpose

The academic inquiry of operational capabilities (OCs) has claimed focal interest in mainstream strategy research. Recent theoretical advances suggest these capabilities are a fundamental trigger to the identification and exploitation of entrepreneurial opportunities. However, the extant literature has been, at best, partial with regard to empirical insights that integrate OCs with entrepreneurial opportunities. Addressing this theoretical lacuna from the standpoint of organisational learning theory, the purpose of this paper is to investigate the interplay between OCs and entrepreneurial opportunities and their overall impact on exporting SME’s growth.

Design/methodology/approach

To realise the empirical aims a descriptive research design employing a survey methodology was used. The authors are generated data from a sample of 117 exporting small and medium-sized enterprises (SME) in Croatia. Ordinary least squares regression was employed to test the conceptual model and five derived hypotheses.

Findings

The findings demonstrate that market-sensing capabilities are vital in enhancing exporting SME’s opportunity recognition capacity and the rate of international opportunity exploitation that leads to increased firm growth. Also, study findings show that the link between the increased rate of international opportunity exploitation contributes more to the growth when exporting SMEs have highly developed adaptive and innovation capabilities.

Research limitations/implications

This study brings to surface some novel insights about how exporting SMEs can better design their export marketing strategy. The results suggest, OCs occupy key role in the exporting SMEs international venturing efforts by delivering higher growth.

Originality/value

The study contributes to the export marketing strategy field by offering empirical evidence that both capability and opportunity-based views should be assessed simultaneously in explaining exporting SME’s competitiveness. Finally, we offer valuable theoretical and practical implications as well as avenues for further research that should extend our knowledge in the field.

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Article
Publication date: 1 February 1997

Robert E. Morgan

The extent of national export volume attributable to the small firm sector within the UK does not compare favourably with that of certain other European countries…

Abstract

The extent of national export volume attributable to the small firm sector within the UK does not compare favourably with that of certain other European countries/ particularly Germany and Italy. In an attempt to enhance the export competitiveness of this firm sector recent policy, research and management attention has been devoted to influences underlying export development. This article contributes to this knowledge by reviewing extensive research studies that have reported on one aspect of this topic: the international orientation of the decision maker within the small firm.

Details

Journal of Small Business and Enterprise Development, vol. 4 no. 2
Type: Research Article
ISSN: 1462-6004

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Article
Publication date: 1 December 2003

Robert E. Morgan

The half‐life of management practices since the 1980s is shorter than ever, and these ideas are being replaced by more models and methods, coming at an exponential rate…

Abstract

The half‐life of management practices since the 1980s is shorter than ever, and these ideas are being replaced by more models and methods, coming at an exponential rate, that seek to serve some pressing organizational agenda for improvement. This paper looks at the drivers that create this need for change and the need to improve management and business practices, with emphasis on the information and communication technology issues that concern all organizations.

Details

Journal of Business Strategy, vol. 24 no. 6
Type: Research Article
ISSN: 0275-6668

Keywords

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Article
Publication date: 27 February 2007

Robert E. Morgan

Abstract

Details

International Marketing Review, vol. 24 no. 1
Type: Research Article
ISSN: 0265-1335

Content available
Article
Publication date: 1 January 2006

Robert E. Morgan

Abstract

Details

International Marketing Review, vol. 23 no. 1
Type: Research Article
ISSN: 0265-1335

Content available
Article
Publication date: 1 May 2006

Robert E. Morgan

Abstract

Details

International Marketing Review, vol. 23 no. 3
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 March 1994

Kweku Appiah‐Adu and Robert E. Morgan

In order to fully appreciate the issues within this paper, a definitive framework is necessary so as to ensure clear semantic interpretation. Estate refers to property…

Abstract

In order to fully appreciate the issues within this paper, a definitive framework is necessary so as to ensure clear semantic interpretation. Estate refers to property, possessions, capital or the collective assets and liabilities of a person and refers to large landed property. Investment is the giving up of a capital sum now in exchange for benefits to be received in the future. These will usually take the form of an income flow and/or capital gain (Enever, 1989). Real property is by definition essentially tangible. It is a legal interest in land and buildings classified as residential, commercial and including land (Littlefair, 1991).

Details

Management Research News, vol. 17 no. 3/4
Type: Research Article
ISSN: 0140-9174

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Article
Publication date: 1 December 1998

Robert E. Morgan and Carolyn A. Strong

The specific domain of market orientation has been the subject of much scrutiny this decade. Both conceptual and empirical advances have been made to establish the…

Abstract

The specific domain of market orientation has been the subject of much scrutiny this decade. Both conceptual and empirical advances have been made to establish the marketing orientation construct as central to marketing decisions, business activities and organizational culture. However, a lacuna remains in understanding how market orientation may be related to competitive strategy. It is argued that market oriented activities and behaviours are articulated through strategic means which guides the firm in its product‐market. Conceptualized as “strategic orientation of the business enterprise”, competitive strategy is discussed as an important vehicle through which market orientation may be manifest. Six dimensions of strategic orientation are presented and statistical analyses, of data generated from a survey of medium and large industrial manufacturing businesses, specified “proactiveness”, “analysis” and “futurity” as positive and significant in their association with firms’ levels of market orientation. Discussion of these findings is made, along with various conclusions and implications of the study for executive and academic audiences.

Details

European Journal of Marketing, vol. 32 no. 11/12
Type: Research Article
ISSN: 0309-0566

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