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Tina Šegota, Marianna Sigala, Ulrike Gretzel, Jonathon Day, Jithendran Kokkranikal, Melanie Smith, Claudia Seabra, Philip Pearce, Rob Davidson, Cine van Zyl, David Newsome, James Hardcastle and Tijana Rakić
The paper aims to provide an overview of how UK conference centres have incorporated Web 2.0 applications, such as Linkedin, Facebook and Twitter, into their marketing…
The paper aims to provide an overview of how UK conference centres have incorporated Web 2.0 applications, such as Linkedin, Facebook and Twitter, into their marketing communications strategies.
Following an analysis of the impacts of Web 2.0 applications on purchase decision‐making processes in general, the market environment within which conference centres promote themselves was examined. The results of a questionnaire‐based survey of UK conference centres' marketing communications strategies were then analysed.
The paper's findings suggest that while some UK conference centres have comprehensively adopted Web 2.0 applications into their marketing communications programmes, others have yet to harness the potential of these new promotional tools. A few serious barriers to wider adoption remain.
The extent to which the results may be generalised beyond the geographical parameters of this study may be limited, therefore further research is required, to test the findings across a broader range of locations. In addition, the insights provided by this study need to be complemented by research into the use of Web 2.0 applications by those who are responsible for selecting venues.
The paper considers the consequences of venues using Web 2.0 applications in their marketing communications strategies. These include potential loss of control of the venues' marketing messages, resource issues and the need to evaluate the effectiveness of these tools.
This study therefore takes a first step towards achieving an understanding of how venues are using the opportunities and dealing with the challenges created by the availability of Web 2.0 applications as potential and actual elements in their marketing communications programmes.
This paper aims to review the past, current and future trends in human resource management (HRM) in the hospitality industry, with a specific focus on large international…
This paper aims to review the past, current and future trends in human resource management (HRM) in the hospitality industry, with a specific focus on large international hotels. The setting of this review is within the context of general HRM theory development.
This paper provides a detailed review of the literature, background, issues and trends in HRM. It moves from the generic HR review to examine the hospitality industry and specific identifiable trends and issues. Additionally, personal communication with senior industry executives is used to highlight specific areas.
Issues of training and skills development and of service quality are as important in the future as in the past. Technology is now set to revolutionise the way HRM is conducted. Generational change and how Generations X and Y view work require new approaches for HRM. Casualisation and outsourcing will become more dominant methods of employment. Strategic human resource management (SHRM) and its practices have the flexibility to add value to future hospitality firm performance. The future of HRM in the hospitality industry will need to take into account the various trends but will also be influenced by local circumstances.
This is a conceptual paper based on a review of literature that addresses a large area of both generic and hospitality HRM, and focuses on a specific section of the hospitality industry: large international hotels.
The paper provides a basis for understanding how the various HRM trends are developing, and addresses the steps required to meet future challenges in the industry.
The value of the paper is in its identification and analysis of the major trends in HRM and the implications these hold for the future of the hospitality industry.
Social Work education has seen some changes since my first paper on how The Archers could be used to enhance a student's understanding of service user experiences…
Social Work education has seen some changes since my first paper on how The Archers could be used to enhance a student's understanding of service user experiences (Burrows, 2016). Social Work students still, however, need to understand the difficulties that their future service users may experience; learning is developed through lectures, seminars and workshops, and most of all through practice experience, but a real challenge for educators is how to show students the constant lived reality of families and communities who have complex difficulties. A visit to a household only gives a snapshot of their life, and service users may be guarded in their behaviour during a professional visit. My original paper considered the educational value of the ‘fly-on-the-wall’ perspective of The Archers, in catching unguarded moments and drawing attention to issues in the community. From the impact of rural poverty and unaffordable housing, through issues of mental health, hospital discharge, to adult survivors of child sexual abuse and the tangled webs of modern slavery, these issues will resonate with any social worker, in Adult, Children and Families or Mental Health fields. These are not just issues in a rural setting; professionals in more urban settings will recognise these as things the families and individuals they work with must deal with from time to time.