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Purpose – Urban and suburban arterials carry a large share of urban traffic and contend with a relatively large proportion of transport network crashes. Road crashes and their consequent societal costs diminish the sustainability of transportation systems, highlighting the need to identify road safety problems and their corresponding solutions. This chapter briefly outlines problems and solutions associated with crash risk on urban and suburban arterials. In addition, this chapter studies and discusses several safety countermeasures – ranging from local treatments to integral frameworks – and their effectiveness on improving traffic safety of urban and suburban arterials.

Approach – Crash occurrence on urban and suburban arterials is affected by numerous contributing factors. This chapter pays attention primarily to the effects of traffic characteristics and road design features. In this regard, several pertinent variables which have been extensively examined in the literature are reviewed and their contributions to the safety of urban and suburban arterials are discussed.

Findings – A review of the literature identifies a number of variables as influential factors of crashes on urban and suburban arterials. Although the associations of some variables (e.g., traffic volume) are consistent with expectations, others (e.g., lane width and speed) show mixed and sometimes counterintuitive results. These findings signify that additional research is needed to reveal the correct functional form and magnitude of these relationships.

Practical implications – The results show that while the general direction and magnitude of effects of some engineering and management-related treatments are known, additional research is needed to consolidate the impact and effectiveness of integrated approaches.

Purpose – Freeway networks are designed to higher standards and are safer infrastructures as compared to other road types, if properly designed. On the other hand, these facilities are driven at very high speeds and therefore speed and design consistency are essential for achieving safe infrastructure designs. This chapter describes the criteria for speed and design consistency and looks at new tools and criteria for improving freeway safety in new and in existing infrastructures.

Methodology – This chapter describes the criteria to evaluate if there are speed, design and human factors inconsistencies, as well as potential solutions for tackling local deficiencies and speeding issues. As one of the critical issues in freeway safety is represented by run-off-road crashes, a specific section in the chapter is devoted to newly developed design and assessment tools for improving roadside safety. The potential implications of Intelligent Transportation System (ITS) technologies on freeways design and management are also presented.

Findings and Social Implications – The important crash reduction trends observed in the decade 2001–2010 are now slowing down and new actions are required to be coupled with more traditional design checks. The full implementation of cooperative ITS systems is expected to have a very important impact on road safety, but in the short term several safety improvements can be realised: section speed enforcement techniques and high-friction wearing courses have been proven to be extremely effective, as have perceptual measures accounting for human factors principles.

The Traffic Safety Culture (TSC) approach has been applied primarily in high-income countries (HICs), yet the great majority of the burden of road trauma falls on low- and middle-income countries (LMICs), where it constitutes a humanitarian crisis. The UN Decade of Action for Road Safety established road safety in LMICs as a priority issue and launched a plan to address it. Road safety has subsequently been incorporated into the international development agenda via the Sustainable Development Goals. Characteristics of road user behavior, governance, infrastructure, enforcement, and health services in LMICs have led to assertions that many lack a “safety culture” or, more specifically, a “traffic safety culture.” While this invites the suggestion that a TSC approach would have value in LMICs, the question raised in this chapter is whether a psychosocial approach like TSC, developed and applied in HICs, is transferable to LMICs. This is first explored by examining the critique of the assumption that commonly studied psychological processes are universal, noting examples that are relevant to road safety. Cross-cultural psychology studies show that some of the psychological processes commonly studied in HICs differ in important ways in LMICs, while broader comparative research based on anthropology and sociology demonstrates the important influence of religious and cultural factors, economic and infrastructure conditions, institutional capacity and governance. The sociological construct of governmentality provides insight into why public compliance with traffic safety law may be lower in LMICs, and why this situation is likely to take a protracted period of time to change. Given the broader context of road safety in LMICs, the Road Safety Space Model (RSSM) provides a useful framework for identifying the economic, institutional, social, and cultural factors that influence a particular road safety issue in a particular country. This has implications for methodological approaches to TSC in LMICs, as less structured, more ethnographic methods are arguably more appropriate. An analysis of a typical TSC model, drawing on research from LMICs, demonstrates that the model assumes a particular hierarchy of elements (values, behavioral beliefs, normative beliefs, prototypical image, control beliefs), and relationships between them, which may not be true in LMICs. It is therefore more challenging to apply TSC in LMICs, particularly making the transition from identification of the TSC values and beliefs that lead to behavior to the development of an intervention to bring about changes in behavior. TSC is undoubtedly a promising approach in LMICs; however, its first steps should incorporate qualitative approaches and recognize the wide range of factors that are relevant to TSC; use of the RSSM would facilitate such a process. There is scope for further research to refine models of TSC, to determine the best mix of methods to use, and to explore the role of governmentality and its implications for TSC. In the interim, practitioners should strive to understand and take into account the broader social and cultural factors that influence behavior in the particular LMIC where they are working.

This chapter defines what road safety advertising campaigns are and the objectives that they typically seek to achieve. The argument put forward in this chapter is that when theoretically informed in their design and sensitive to the array of potential personal, social, and cultural influences which may be at play, road safety advertising can contribute to both reinforcing and transforming contemporary traffic safety culture. This chapter offers guidance to researchers and practitioners in the field regarding relevant theory which may be applied to inform message design and evaluation.