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This work aims to investigates exact solutions of the classical Glauert’s laminar wall jet mass and heat transfer under wall suction, wall contraction or dilation, and two thermal transport boundary conditions; prescribed constant surface temperature and prescribed constant surface flux in nanofluidic environment.

The flow system arranged in terms of partial dif- ferential equations is non-dimensionalized with suitable dimensionless transformation variables, and this new set of equations is reduced into ordinary differential equations via a set of similarity transformations, where they are treated analytically for closed form solutions.

Exact solutions of nanofluid flow for velocity distributions, momentum flux, wall shear stress and heat transfer boundary layers for commonly studied nanoparticles; namely copper, alumina, silver, and titanium oxide are presented. The flow behavior of alumina and titanium oxide is identical, and a similar behavior is seen for copper and silver, making two pairs of identical traits. The mathematical expressions as well as visual analysis of wall shear drag and temperature gradient which are of practical interest are analyzed. It is shown that wall stretching or shrinking, wall transpiration and velocity slip together influences the jet flow mechanism and extends the original Glauert’s jet solutions. The exact solutions for the two temperature boundary layer conditions and temperature gradients are analyzed analytically. It is found that the effect of nanopar- ticles concentration on thermal boundary layer is intense, causing temperature uplift, whereas the wall transpiration causes a decrease in thermal layers.

The analysis carried out in nanofluid environment is genuinely new and unique, as our work generalizes the Glauert’s classical regular wall jet fluid problem.

Purpose of This Chapter: >The study examines the importance and effect of working over office hours and lengthy commutes on work–life balance because both consume time away from the official working hours. The study utilized perceived organizational support to measure the moderating role of working over office hours, lengthy commutes, and work–family balance.

Design / Methodology / Approach: An inferential statistics cross-sectional study collected data from 437 full-time employees of IT-BPM companies in 5 metropolitan cities in India. The study used the PLS-SEM to examine the hypotheses.

Findings: The results show a negative relationship between working over office hours and lengthy commutes on work–family balance. This study also found the moderating effect of perceived organizational support on working over office hours and lengthy commutes on the work–family balance. Also, the study revealed that half of the respondents spend three hours, and one-fourth of the respondents spend four and half hours working over office hours and lengthy commutes.

Research Limitations: This research is limited to IT-BPM companies in India. Nevertheless, the findings highlight the factors associated with IT-BPM employee work–family balance, and only two factors were identified.

Practical Implications: This study enhances the work–family balance’s theoretical and practical effects. The results provide a competitive benchmark for IT-BPM managers, administrators, and governing bodies of employee well-being.

Originality: To the best of the author’s knowledge, this study is the first to adopt extrinsic variables in work–family border theory to measure the work–family balance of IT-BPM employees.

This research aims to investigate the impact of fear and perceived knowledge (PK) of Covid-19 on the sustainable consumption behaviour (SCB) of Muslim consumers and to test the mediating role of (intrinsic) religiosity.

A total of 417 responses were collected during Covid-19 lockdown through an online structured survey using the snowball technique. A two-step research approach was adopted. In Study 1, an exploratory factor analysis was performed on the SCB measurement scale through SPSS. In Study 2, hypothesised associations were analysed using SmartPLS-SEM.

PK of Covid-19 pandemic directly motivates SCB in Muslim consumers, whereas fear has no direct effect on any factor of SCB. Religiosity is found to be a significant driver of SCB. Indirect effects also depict that religiosity positively mediates the association between fear and SCB as well as PK and SCB.

The study may guide policymakers and marketers in using the current pandemic as a tool to inspire sustainable consumption. Religious values, teachings and knowledge about the pandemics can be publicised to create awareness and induce desired behaviour to cope with adverse events and adopt sustainable consumption patterns and lifestyles among Muslim consumers.

The article is the pioneer of its kind to present survey research about Covid-19 fear and PK’s impact on SCB through religiosity. It adds to the Islamic marketing literature about religiosity, coping theory, PK and fear of pandemics and their role in transitioning Muslim consumers towards SCB. Moreover, the use of partial least squares structural equation modelling in the context of Covid-19 research was extended.

Questionnaire studies of knowledge, attitude and practice (KAP) are effective research in the field of health, which have many shortcomings. The purpose of this research is to propose an automatic questionnaire-free method based on deep learning techniques to address the shortcomings of common methods. Next, the aim of this research is to use the proposed method with public comments on Twitter to get the gaps in KAP of people regarding COVID-19.

In this paper, two models are proposed to achieve the mentioned purposes, the first one for attitude and the other for people’s knowledge and practice. First, the authors collect some tweets from Twitter and label them. After that, the authors preprocess the collected textual data. Then, the text representation vector for each tweet is extracted using BERT-BiGRU or XLNet-GRU. Finally, for the knowledge and practice problem, a multi-label classifier with 16 classes representing health guidelines is proposed. Also, for the attitude problem, a multi-class classifier with three classes (positive, negative and neutral) is proposed.

Labeling quality has a direct relationship with the performance of the final model, the authors calculated the inter-rater reliability using the Krippendorf alpha coefficient, which shows the reliability of the assessment in both problems. In the problem of knowledge and practice, 87% and in the problem of people’s attitude, 95% agreement was reached. The high agreement obtained indicates the reliability of the dataset and warrants the assessment. The proposed models in both problems were evaluated with some metrics, which shows that both proposed models perform better than the common methods. Our analyses for KAP are more efficient than questionnaire methods. Our method has solved many shortcomings of questionnaires, the most important of which is increasing the speed of evaluation, increasing the studied population and receiving reliable opinions to get accurate results.

Our research is based on social network datasets. This data cannot provide the possibility to discover the public information of users definitively. Addressing this limitation can have a lot of complexity and little certainty, so in this research, the authors presented our final analysis independent of the public information of users.

Combining recurrent neural networks with methods based on the attention mechanism improves the performance of the model and solves the need for large training data. Also, using these methods is effective in the process of improving the implementation of KAP research and eliminating its shortcomings. These results can be used in other text processing tasks and cause their improvement. The results of the analysis on the attitude, practice and knowledge of people regarding the health guidelines lead to the effective planning and implementation of health decisions and interventions and required training by health institutions. The results of this research show the effective relationship between attitude, practice and knowledge. People are better at following health guidelines than being aware of COVID-19. Despite many tensions during the epidemic, most people still discuss the issue with a positive attitude.

To the best of our knowledge, so far, no text processing-based method has been proposed to perform KAP research. Also, our method benefits from the most valuable data of today’s era (i.e. social networks), which is the expression of people’s experiences, facts and free opinions. Therefore, our final analysis provides more realistic results.

As independent travel has become increasingly popular in recent years, factors influencing users’ attitudes and behaviors should be explored. Besides, the rise of video platforms like YouTube, Bilibili and TikTok has led to the flourishing of user generated content (UGC), among which travel vlogs have become convenient and essential references for tourists before and while they travel on their own.

This research used quantitative analysis through a survey designed for young people, as most vlog viewers are in those age groups, to explore the attitudes and perceptions of vlog preference, attitudes and cognizance of travel vlogs among different gender, guided by the decision-making theory and preference theory with 455 participants.

Survey results showed that both genders have common choices regarding travel vlog preference, attitudes, sharing and cognizance. Yet, gender differences appear in some cognition of travel vlogs and specific preferences, such as information searching habits, trusty travel and information sources.

Existing studies focus on the influence of platforms on users, but scant studies focus on user perceptions of vlogs as a new information carrier for young people in East Asia, especially regarding gender differences, which is crucial in media-based marketing. This research provides practical suggestions to marketers and vloggers to attract and engage different genders of young people and theoretical implications on decision and preference theories.