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The purpose of this paper is to analyze customer loyalty in the context of existing relationships between Brazilian banking service provider and its customers in the context of B2C (Business-to-Consumer) relationships. Hence, a theoretical model was proposed and tested with banking services private individual customers taking into account perceived value, service provider reputation, financial bonding tactics, structural bonding tactics, social bonding tactics and switching costs as customer loyalty determinants.

A multivariate statistical approach with structural equations modeling was used in a 505 customer sample of the one prominent bank in Brazil.

Results indicate that the proposed theoretical model confirming a satisfactory fit, presenting a good explanatory power (R²=0.738) and supporting that perceived value influences the service provider reputation; financial bonding tactics, structural bonding tactics and social bonding tactics influence perceived value; service provider reputation influences switching costs; switching costs influence customer loyalty and the social bonding tactics influence customer loyalty.

The results evidenced in the present research could serve as benchmarking for other researchers or managers connected to the financial service sector (or bank service) when looking for a better understanding about the antecedents of customer loyalty, adapting strategies and actions to stimulate and generate better market and economic–financial results for the institutions of this sector.

Finding out which constructs better explain customer loyalty, and its possible relations, is something relevant for the banking sector, once it can generate more effective managerial insights, positively making an impact in a customer portfolio performance, or the financial institution itself, from the construction, maintenance and strengthening of the relationships with customers.

This article aims to analyze the interaction between university and enterprise based on the experience of two biotechnology centers in the state of Rio Grande do Sul, namely the Biotechnology Center of the State of Rio Grande do Sul and the Biotechnology Center of the Federal University of Pelotas. The multiple‐case method was chosen to analyze and identify university‐enterprise interaction models. A theoretical review established a typology of university‐enterprise interaction constituted by three models: classic model, market model and partnership model. Ten university‐enterprise interaction projects were classified. At the Biotechnology Center of the State of Rio Grande do Sul the five projects were mainly on the lines of the market model, whereas at the Biotechnology Center of the Federal University of Pelotas the five projects were mainly the classic model of interaction. A culture of interaction between university and enterprise must be stimulated at both centers, and actions were proposed for this purpose.

Environmental problems and natural resources scarcity are changing contemporary organizations management. The current society quest sustainable companies, mostly concern with the consumption and efficient management of natural resources; those innovative and sustainable companies have the capacity to create innovations and beneficial outcomes for the environment and society. The purpose of this paper is to analyze the relevance of sustainable innovation on products and services innovation, in companies in the northern region of Rio Grande do Sul (Brazil).

In the research, the authors applied a descriptive and quantitative method, through exploratory factor analysis (EFA), with the use of varimax rotation and multiple linear regression. The final sample of the survey consists of 107 respondents.

The results indicate that sustainable innovation (SI) has an influence on products and services innovations in the organizations, moreover the process innovations can provide reduced energy consumption and waste emissions, indicating the awareness regarding the environmental issues.

It is emphasized that environmental issues must be linked to investments in environmental education projects in organizations, thus enabling a systemic and effective vision on this issue.

This research presents managerial and academic contributions, as it has developed a scale to measure the importance of SI on products and services innovation.

The study developed a measurement model, with observable variables based on the specialized literature. The measurement model consists of the constructs of product/service innovation and SI, which were statistically validated through the tests of normality, reliability and EFA.

The purpose of this paper is to analyze and understand the condition that lead to a constitution’s path of Brazilian Science Parks, in the State of Rio Grande do Sul, and consequently to propose a new dimension of analysis to the Triple Helix.

A qualitative approach was used to elaborate a descriptive and exploratory research design, where a case study method was applied on six science parks.

The use of the Triple Helix model could not explain the Brazilian Science Park development realities. A new element, related to the innovation model, was considered as a determinant in the constitution of the Brazilian parks, and is represented as the community leadership category, as the Fourth Helix.

Since it is a qualitative study, the results obtained have a strong relation with the local, cultural and historically constructed contexts. Bias from the researchers’ subjectivity in the data collection procedures is present, although the validity and reliability measures were performed.

The construction of designed and implemented specific “fertile models,” which are capable of developing the necessary conditions for the constitution and the consolidation of science parks in Brazil.

Such empirical contribution comes from data referring to spontaneous and endogenous local community development movements.

The identification of a new element of the Triple Helix innovation model is represented as the community leadership category and is considered as a key determinant in the constitution of the Brazilian Science Parks.

This study aims to analyze the extent to which sustainability and its related core aspects have been integrated in the curricula of Business Administration programs in Brazilian federal public universities over the past ten years.

A longitudinal exploratory study, with a descriptive scope, was carried out to evaluate the changes that have occurred in the curricula between the years 2011 and 2021. The analysis focused on the Pedagogical Project of the Business Administration programs offered by the Brazilian federal universities identified in the e-Ministry of Education’s (MEC) database of higher educational institutions and course registration. From the total number of federal universities identified in the e-MEC, about 90% were considered for the research.

The number of courses related to sustainability in Business Administration programs increased considerably in ten years. However, these courses still represent a low percentage of hours in the overall curriculum. Moreover, almost a third of Business Administration programs may produce graduates who have never addressed sustainability during their studies.

This research does not consider other aspects of the curriculum beyond courses, nor does it collect primary data that allows for inferences about the transversal nature of the theme.

This study contributes to monitoring the performance of Brazilian federal universities teaching sustainability and its related core aspects in Business Administration programs. This updated panorama may aid in the search for strategies to expand actions related to education for sustainability (EfS) in educational institutions (EIs).

This study presents some of the impacts of implementing the national environmental education curriculum guidelines. This study encourages discussion about EfS in Business Administration programs and in public EIs, which are important actors for promoting sustainable development.

To the best of the authors’ knowledge, this is the first longitudinal study that maps the courses related to sustainability in Business Administration programs at Brazilian federal public universities. This study offers the first responses to a broad and complex topic, of a region and disciplinary field, of which there are not many studies done, opening doors to subsequent investigations.

This paper aims to uncover the combinations of knowledge sharing mechanisms that organizations in a science and technology park in Brazil use to share managerial and technical knowledge.

This research adopts a qualitative approach that uses a fuzzy set qualitative comparative analysis to analyze data that are gathered from 51 managers of organizations in a science and technology park.

The results show that knowledge sharing happens regardless of the type of knowledge. There are more alternative paths that lead to knowledge sharing than to its absence. Regarding the type of knowledge shared, there are more alternative configurations that lead to managerial knowledge sharing than to technical knowledge sharing. Only the older organizations in the science and technology park abstain from knowledge sharing.

Due to the qualitative nature of the study, no generalization is possible. Additionally, the study’s limitation is that it involves organizations from a single science and technology park.

The results offer managers of organizations in science and technology parks to choose from alternative combinations of mechanisms to either boost their knowledge sharing or to promote knowledge protection.

The paper provides an original contribution by identifying the combinations of mechanisms that organizations in a science and technology park use that leads to the sharing of specific knowledge types. The findings also identify the combination of mechanisms that older organizations use that prevents them from sharing knowledge.

The paper seeks to delineate the emergence of demand chain management (DCM) from a theoretical perspective and to illustrate its occurrence in practice.

The DCM concept is examined empirically through a case study with retailers involved in the beef chain in the state of Rio Grande do Sul (Brazil).

The paper reveals that the DCM concept derives from the supply chain management (SCM) concept, but with a strong emphasis on demand management due to the incorporation of the market orientation perspective. In the beef business in the Rio Grande do Sul, two distinct practices were observed: SCM and DCM practice. The SCM practice is tightly related to the traditional beef market, whereas the DCM practice emphasizes understanding customers and the sequential capabilities for responding to their requirements.

By establishing the evolutionary development from SCM to DCM, businesses will certainly gain insights about how to become more responsive, and this will improve effectiveness and yield more delighted customers.

The purpose of this paper is to investigate the relations in the Marketing/Operations interface through the analysis of data of the operational reality of a Brazilian company with a low technological intensity. The study aims to quantify and determine the impacts of marketing decisions on delivery performance and on flexibility of the operations area.

A longitudinal case study was conducted and the variables used in the model were derived from established theories and were evaluated with artificial neural networks. The case of a food manufacturing company was selected to reflect the relations in the marketing/operations interface of a low technological intensity enterprise.

The results show that the decisions on Place/Channel, Price and Product dimensions of marketing exert a significant impact on flexibility and delivery performance of the operation area.

The findings of the case study cannot be generalised and the outcomes are specific to just one firm. However, the approach lends itself to replication, particularly within low technological intensity companies.

Prior studies have focussed on coordination among functional areas as marketing and operations at higher levels of abstraction. The study contemplate empirical propositions through the data analysis of a company with a low technological intensity that can be used to improve managers' decisions and alignment in the Marketing/Operation Interface.

Major pillar of Via Campesina in Brazil, the Landless Workers’ Movement (Movimento dos Trabalhadores Rurais Sem Terra – MST) political platform combines land reform and agro-ecology, claiming for a profound change in the hegemonic agriculture model in the country, hoisting the ‘food sovereignty’ flag. However, this was not a linear trajectory. Focusing on events that took place in the state of Rio Grande do Sul, the birthplace of the MST, this chapter aims to analyse the different path followed by MST there in order to consolidate the ‘conquered’ settlements. The organization approached, initially, a network of technicians and social organizations critics of the technological package of the Green Revolution in Brazil. Afterwards, choose to support the deployment of conventional agriculture in the agrarian reform settlements, prioritizing collective organization of labour through cooperatives of production, practicing an agriculture based in the intensive use of pesticides, chemical fertilizers and commercial seed varieties. Thanks to the growing international connections of the MST, that paved the way for the creation of Via Campesina, and to the proximity to ‘militant technicians’ coming mainly from the agronomy student movement, in the end of the 1990s, MST resumed its dialogue with alternative agriculture strands, particularly with agro-ecology, campaigning for an agriculture based on principles of environmental conservation and valorization of the peasant way of life.

This paper aims to focus on Brazilian business fairs primarily attended by metalworking companies.

Using a qualitative and exploratory approach, data were collected through semi-structured interviews answered by exhibitor companies from two of the most relevant Brazilian states in this industrial sector: Santa Catarina and Rio Grande do Sul.

The results recognize the four pillars of the interorganizational relationship developed among exhibitors at business fairs and launch serious implications for the effective development of business fairs as spaces of interorganizational relationship and of value creation.

This is the first study discussing the trade fairs of the Brazilian emerging industry related to the metal-mechanic sector of two of the most significant states in the country: Rio Grande do Sul and Santa Catarina.