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Integrated reporting (IR) is the latest development in corporate reporting. It is a tool capable of better representing the ability of companies to create value over time. The purpose of this paper is to examine the relationship between the CEO’s characteristics (age, gender, education and experience) and firm performance through a mediating variable, namely, IR.

This study is a quantitative research and used panel data. Based on a sample of 449 UK firms or using a sample of 449 UK companies between 2010 and 2020 on STATA17 and structural equation model was used to analyze data and test hypotheses.

The results show that IR has only indirect mediation on the relationship between CEO’s characteristics and firm performance but mediates the relationship between CEO experience and performance in a complementary manner.

This article is motivated by the low number of works in the context about the corporate social responsibility and sustainability issues. It makes an important contribution to the academic literature by adding to the limited body of research on CEO’s characteristics, IR and firm performance. This study focuses primarily on the importance of integrated reporting in UK.