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This chapter explores how technology availability and costs influence public opinion, vehicle ownership decisions, travel, and location choices. Attitudes towards electric vehicles (EVs) are considered within the broader context of other linked technological trends affecting automobility, with a particular focus on the shift to (electric powertrain) autonomous vehicles (AVs).

This chapter draws upon modelling of quantitative survey data from 1,426 Americans, which employed regression analysis to predict and understand variables linked to the preference for an AV over a human driver, percentage of trips taken by an AV, percentage of trips using dynamic ride-sharing (DRS) inside a shared autonomous vehicle (SAV), and factors affecting EV charging access in home and at work/school.

The findings show that full EV charging times significantly affect decisions for next household vehicle purchase. A lack of charging ability at home appears to be a significantly greater hindrance to respondents’ willingness to purchase full EVs than does a lack of charging ability at work. And home location choice impacts of AVs are not expected to be substantial. Considering future EV/AV ride-sharing (an important component of sustainable future mobility systems), DRS may ease congestion if SAV riders widely adopt DRS for work and school trips; however, sharing with strangers may not be popular in practice.

This chapter is useful to manufacturers and fleet operators for pricing and marketing decisions, and public transit authorities/providers can benefit from understanding evolving travel choices and land use patterns to craft equitable policies, and model future transportation demand to help plan services and infrastructure projects.

This chapter focuses on strategies to initiate a shift in mobility behaviour away from private cars towards a combination of more environmentally friendly transport modes including public transport, ride- and car sharing or even completely carbon-free modes like walking and cycling. The requirement for such a shift is that people must be able to actually choose between different travelling options and combine them within an intermodal mobility network. Here, shared mobility has a considerable potential to fill the gap between public and individual transport options.

This chapter summarises results from different studies on shared mobility from the providers’, the users’ and the political perspective. The user’s perspective is based on an empirical study comparing car sharers’, car drivers’ and public transport users’ attitudes and mobility patterns.

The empirical findings from the case study have shown that shuttle trips by car in general, and to the train station in particular, are an important field of action for improving the environmental impact of intermodal trips. The study has also shown that car sharing enables people to live without a private car by using different transport modes for different purposes. As the majority of car sharers report needing a car only one to three times a month, they have a very small carbon footprint compared to the average car owner.

Mobility patterns are determined by local transport options as well as by personal routines. Hence, current changes due to new shared mobility options seem to have a considerable direct impact on how people organise their daily lives on the one hand and an indirect impact on their living costs on the other hand, since private cars have an important share of private household costs.

From an environmental perspective, any incentives to encourage people to choose alternative forms of transport over their private cars would seem to be particularly effective. Thus, understanding the behaviour and needs of multi- and intermodal travellers is an important step towards sustainable mobility. Acknowledging that most travellers still need a car every now and then, car sharing is an essential addition to public transport systems, supporting both public transport use and carbon-free mobility like walking and cycling.

This paper provides a perspective on the field of nonmarket strategy. It does not attempt to survey the literature but instead focuses on the substantive content of research in the field. The paper discusses the origins of the field and the roles of nonmarket strategy. The political economy framework is used and contrasted with the current form of the resource-based theory. The paper argues that research should focus on the firm level and argues that the strategy of self-regulation can be useful in reducing the likelihood of challenges from private and public politics. The political economy perspective is illustrated using three examples: (1) public politics: Uber, (2) private politics: Rainforest Action Network and Citigroup, and (3) integrated strategy and private and public politics: The Fast Food Campaign. The paper concludes with a discussion of research issues in theory, empirics, and normative assessment.

There is a heavy dependence on cars for people living in rural areas and small towns. The countryside has so far been left out of the transition to carbon-free transport, and public transport shares are low in rural areas. New information and communication technology (ICT) solutions and autonomous vehicles (AVs) have the potential to improve the conditions for public transport in rural areas, as they may increase efficiency and reduce costs. Still, these technological novelties are rarely tested in rural settings and policy focus and pilot tests have occurred almost exclusively in cities. The aim of this chapter is to explore the conditions and challenges for public transport in rural areas through ICT and AVs. The authors will discuss how policy focus needs to change to increase attention to rural areas and give suggestions on concrete policy measures that can be used. In the chapter, the authors draw empirically on results from two research projects in Sweden about the conditions for public transport in rural areas and ongoing tests with new ICT solutions.

This chapter focuses on the largely unexplored within- and cross-category spillovers between category kings and commoners within the field of the sharing economy. Going beyond the reputational spill-overs that are the main focus of extant literature, the authors also consider spill-overs in awareness, regulation, and customer usage between category kings and commoners, providing a holistic view of what it means to be a commoner in the same or adjacent category as a king. On the basis of a mixed-method study based on semi-structured interviews with UK sharing platforms and a consumer survey, the authors show that category commoners are affected by kings differently depending whether they are in the exact same sub-category or in an adjacent one within the same larger category. This chapter expands extant work on within and cross-category dynamics by taking the less popular perspective of the less visible category members. Studying these dynamics in the setting of the sharing economy also contributes to the authors’ knowledge of what enables/hinders the growth of a new field as a whole. Finally, the findings have important policy implications.