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Book part
Publication date: 1 January 2005

Lan Xia and Kent B. Monroe

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

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Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1306-6

Book part
Publication date: 27 October 2016

Alexandra L. Ferrentino, Meghan L. Maliga, Richard A. Bernardi and Susan M. Bosco

This research provides accounting-ethics authors and administrators with a benchmark for accounting-ethics research. While Bernardi and Bean (2010) considered publications in…

Abstract

This research provides accounting-ethics authors and administrators with a benchmark for accounting-ethics research. While Bernardi and Bean (2010) considered publications in business-ethics and accounting’s top-40 journals this study considers research in eight accounting-ethics and public-interest journals, as well as, 34 business-ethics journals. We analyzed the contents of our 42 journals for the 25-year period between 1991 through 2015. This research documents the continued growth (Bernardi & Bean, 2007) of accounting-ethics research in both accounting-ethics and business-ethics journals. We provide data on the top-10 ethics authors in each doctoral year group, the top-50 ethics authors over the most recent 10, 20, and 25 years, and a distribution among ethics scholars for these periods. For the 25-year timeframe, our data indicate that only 665 (274) of the 5,125 accounting PhDs/DBAs (13.0% and 5.4% respectively) in Canada and the United States had authored or co-authored one (more than one) ethics article.

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Research on Professional Responsibility and Ethics in Accounting
Type: Book
ISBN: 978-1-78560-973-2

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Book part
Publication date: 1 January 2005

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Abstract

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Histories of Economic Thought
Type: Book
ISBN: 978-0-76230-997-9

Book part
Publication date: 24 October 2015

Nayyer Naseem, Swati Verma and Attila Yaprak

The purpose of this paper is to shed light on the interplay between selected consumer behavior constructs and their individual and joint influences on purchase intentions of…

Abstract

Purpose

The purpose of this paper is to shed light on the interplay between selected consumer behavior constructs and their individual and joint influences on purchase intentions of global, local, and hybrid brands. This is a topic that is becoming increasingly important as the world moves toward global economic interdependence and increasingly more firms expand abroad.

Methodology/findings

As the paper is in its conceptual/modeling phase, its research design is not yet complete, nor does it offer any findings. Resting our work on attitude and identity theories, we derive hypotheses about the potential influence of consumer behavior constructs, that is, the levels of the consumer’s global consumption orientation, globalization attitude, consumer ethnocentrism, and consumer cosmopolitanism on global brand attitude and its influence on willingness to purchase global versus nonglobal brands. We also derive hypotheses about influences that might moderate this relationship; specifically the consumer’s affinity with the home country of the particular brand, and the perceived value embedded in the brand.

Research/practical/social implications

Our work will contribute to the expanding literature on global consumer culture and consumption patterns and will thus provide valuable insights for international marketing managers and for social policy.

Originality/value

Our work will examine the joint influences of several consumer behavior constructs on brand purchase behavior, in addition to the independent influences of these constructs. It will also explore the possible mediating influence of global brand attitude on purchase intentions and moderating effects, if any, of perceived value and consumer affinity on consumers’ choices of global over local and hybrid brands.

Details

International Marketing in the Fast Changing World
Type: Book
ISBN: 978-1-78560-233-7

Keywords

Book part
Publication date: 27 November 2018

Anabel Quan-Haase, Andrew D. Nevin and Veronika Lukacs

Social media are central to the creation and maintenance of social relations, including romantic relations. While much of the scholarship has examined how social media play a role…

Abstract

Social media are central to the creation and maintenance of social relations, including romantic relations. While much of the scholarship has examined how social media play a role in the initiation and maintenance of romantic relations, little is known about their role in romantic dissolution. This chapter fills this gap by examining the kinds of strategies young adults employ to cope with the aftermath of a romantic breakup complicated by Facebook. Based on qualitative analysis of 10 interviews with young adults, the authors propose a typology of Facebook coping strategies for romantic breakups. The typology includes seven types of coping strategies with 12 subtopics and 25 specific actions linked to the subtopics. The authors find that those coping with a breakup engage in erasing and avoiding breakup reminders and digital traces, as they perceive them as hurtful. They regulate their use of Facebook and limit Facebook communication with the ex. An important coping strategy used was to express their emotions via Facebook content, often aimed at the ex-partner. They also use Facebook to seek support and new information about the ex, including about potential new romantic interests. Others preferred to avoid information about the ex and either deleted the ex and their friends or chose to unsubscribe to updates. Coping strategies included preventative measures such as changing passwords, blocking the ex, and adjusting privacy settings. We found our participants engaged in both goal-directed and emotionally based coping strategies. Yet, the findings suggest a tendency to rely more extensively on goal-directed coping strategies by actively addressing the breakup stressor. We also note that coping strategies specific to Facebook are more likely to be used than traditional offline forms of coping. This exploratory study serves as a starting point to better understand the role that Facebook plays in mediating online behaviors following a romantic dissolution, such that these strategies can be subsequently evaluated in terms of usefulness in clinical coping recommendations.

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Networks, Hacking, and Media – CITA MS@30: Now and Then and Tomorrow
Type: Book
ISBN: 978-1-78769-666-2

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Abstract

Details

Documents on and from the History of Economic Thought and Methodology
Type: Book
ISBN: 978-1-84663-909-8

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Frontiers of Creative Industries: Exploring Structural and Categorical Dynamics
Type: Book
ISBN: 978-1-78743-773-9

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