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In previous research on rhetoric and narrative in management research, cultural narratives have been studied as tools to reflect on rhetorical situations from the perspective of management. The purpose of this paper is to present a similar exploration of rhetoric while focusing on a modern example from popular culture: the television series Mad Men.

This paper first discusses rhetorical concepts from the work of Kenneth Burke and Richard Lanham as inspirational guides, thereafter, these concepts are used to analyze the case of Mad Men. Specifically, the main character Don Draper is analyzed as a homo rhetoricus in an attention economy.

Don Draper becomes a case study of what it means to introduce a rhetorical perspective in advertising and management. It is argued that Don Draper’s reflections in the series can be described as a “perspective on perspectives” or as a “toggling” between different rhetorical perspectives.

Previous research discussed the emergence of spinning and the appearance of the “spin doctor” as a major figure in society in general and fiction in particular. In this article, it is argued that the same is also true for advertising. Mad Men is introduced as a case study about the revival of rhetoric as a major skill and an important perspective in and for our personal, professional and social lives.

GTE's Smart CampusSM. Today's college‐bound students are growing up in a quickly evolving world of electronic information access. From the telephone, radio, cable TV, and personal computers, they are already accustomed to receiving and interacting with electronic data through these communications resources.

The aim of this article is to describe the burgeoning business of interlibrary loan and the nature of information awareness. It also aims to review Apple's iPad tablet computer.

The article is designed to provoke thought regarding Apple's entry into the e‐reader market.

The findings suggest that the iPad is not the killer device that will displace laptops.

The article should provide basic information about the features and limitations of the iPad, and how the product could grow into a more useful device in the future.

As modes of scholarly communication change around us, will our old values endure? Deanna Marcum, dean of the School of Library and Information Science at the Catholic University of America, was asked to prepare a keynote essay to which other contributors were invited to both respond and elaborate. All participants reaffirm the importance of equal access to information. Hoekema worries that by diverting resources to keep the system of scholarly publication alive, the financial demands of new electronic services will serve in the end to impoverish many. Holoviak describes a risk that is of particular concern to those involved with scholarly societies, that of disenfranchising scholars not on the basis of their intellectual or economic means but on the basis of technological compatibility. Lyman urges libraries to redefine their mission. He argues that we cannot protect a system that is bankrupting us, and he calls for academic libraries to become the partner of students in learning and of the faculty in the search for knowledge.

Copyright Clouds Multimedia Prospects. Imagine a computer program that gives a fire department an edge in dealing with hazardous spills, toxic materials threatening life and property — where a quick and accurate response literally has consequences for thousands. This program stores information on thousands of chemicals from manuals and technical treatises. By selecting an icon of a map, an entire city comes up on the screen with details on the locations of schools, hospitals, and businesses. With another click of a mouse, the program calculates the direction of the plume from a leak and provides clues to arrest the accident and move citizens out of harm's way.

In 1993, a proposal was made at Harvard College to renovate the principal undergraduate library (Lamont) to create a Gateway library. What do we mean by that phrase? A Gateway library, as we define it, is a transition from a traditional library (characterized, perhaps a little unfairly, as a passive storehouse of the scholarly output of printed texts and space for their study) to the emerging world of digital information and distributed computing, sometimes whimsically portrayed as a network of astonishing resources available over broadband networks from anywhere in the world. Specific predictions about how information technology will change and affect libraries is premature, in part, because we do not fully understand how it will affect universities, of which libraries are a necessary and integral part. The Gateway, then, represents a transition between two learning cultures—print and digital—and tries to bridge the gap between the traditional library and what it might become as higher education metamorphoses.

Busan (Pusan), Korea’s second largest city (population 3.6 million) and fifth busiest port in the world, is experiencing rapidly increasing trade, global connections, events, and resulting infrastructural projects. What should Busan do to better handle the social, political, and economic complexities brought by these changes?

To answer this question, this paper explores the relationship of globalization and culture, as treated by cultural anthropology. It also considers how the tools of applied social science and anthropology can be mobilized to help Busan and the southeast region of Korea deal with these challenges.

After introducing anthropological treatments of culture, globalization and global problems, I discuss how applied social science/anthropology is used in international business/trade, tourism, and transport/logistics, especially the third area. To show how applied social science can help transportation and logistics projects in Busan and Korea, I present lessons from case studies and examples in Denver, Colorado Springs, Chuuk (Truk, South Pacific), and Korea.

Applied social science and applied anthropology present a wealth of helpful methods and insights to help Busan and Korea improve planning, public participation, political, social and environmental issues in transport and logistics projects, and to help prevent ethical and budgetary lapses. Finally, I offer suggestions for initial training programs and future studies to help expedite these goals.

A great artist creates a mural which, bearing his name, eventually reaches the hands of a purchaser who objects to the nude figures that the creator had seen fit to incorporate into his tableau. The purchaser, therefore, employs another artist to drape the figures. In a now famous decree the German Supreme Court, in 1912, held that the transferee of the mural in a case involving these facts, could not have changed it to suit his individual preferences.