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Article
Publication date: 3 April 2019

Gavin Jiayun Wu, Richard P. Bagozzi, Nwamaka A. Anaza and Zhiyong Yang

To provide a keener understanding of consumers’ decision-making processes and motivations regarding deliberate counterfeit consumption, this paper aims to integrate insights from…

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Abstract

Purpose

To provide a keener understanding of consumers’ decision-making processes and motivations regarding deliberate counterfeit consumption, this paper aims to integrate insights from several theoretical perspectives and the relevant literature. It proposes an overlooked yet important goal-directed interactionist perspective and identifies and tests a novel construct called consumers’ perceived counterfeit detection (PCD) in a proposed model.

Design/methodology/approach

This paper uses a comprehensive review of the literature to justify its proposed perspective, PCD construct and model, followed by in-depth interviews and survey data to test its proposed model and hypotheses.

Findings

Besides the theoretical insights derived from the proposed goal-directed interactionist perspective, empirical results demonstrate the important role that PCD plays in counterfeit consumption. In fact, PCD not only negatively and directly affects consumers’ intentions to deliberately purchase counterfeits but also weakens the positive effect consumers’ attitudes have on their purchase intentions.

Research limitations/implications

This research makes several theoretical contributions. First and foremost, differing from other approaches (e.g. personal, economic and ethical), this research justifies an overlooked yet important goal-directed interactionist perspective and develops a refined and substantive framework including its proposed PCD construct. This framework provides opportunities to investigate behavior as an interpretative and dynamic process, vitalizing the domain of counterfeit-consumption behavior studies in particular and ethical behavior research in general. Second, at the construct level, the proposed hypothetical construct of PCD comprises the building blocks for knowledge advancement. Finally, rather than testing theories incrementally (such as the theory of planned behavior and the theory of reasoned action), this research fosters the development of new ideas regarding our proposed goal-directed interactionist perspective and PCD construct, which can be applied to other contexts and constructs that share the same or similar mechanisms and features.

Practical implications

According to the proposed goal-directed interactionist perspective, this research offers insights regarding why understanding consumers’ different goals (e.g. social-adjustive vs value-expressive; attainment vs maintenance) is important for marketers; how consumers’ goals interplay with their choices through their actions and consumption (e.g. compete vs substitute); and why, how and when their goals interact with their actions, choices and situations during their goal-setting, goal-striving and goal-realization stages that may lead to unethical behavior. At the construct level, the better marketers understand PCD, the more effectively they can use it. At the level of relationships and procedures, this research can offer important insights for businesses that look for “best practices” in the fight against deliberate counterfeit consumption.

Originality/value

First, by integrating insights from goal-directed behavior, self-regulatory theories and interactionist theory, this paper proposes its own goal-directed interactionist perspective. It then develops and tests a refined and substantive model of counterfeit decision-making in which PCD stands as a novel construct. The paper’s proposed perspective and model provide opportunities to investigate behavior as an interpretative and dynamic process, taking the domain of ethical behavior research (e.g. counterfeit-consumption behavior) from descriptive frameworks to testable theories.

Details

European Journal of Marketing, vol. 53 no. 7
Type: Research Article
ISSN: 0309-0566

Keywords

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Article
Publication date: 18 December 2019

Silvia Grappi, Simona Romani and Richard P. Bagozzi

The purpose of this paper is to investigate the effects of company decisions to reshore manufacturing activities on employee citizenship behaviors (OCBs). The research considers…

Abstract

Purpose

The purpose of this paper is to investigate the effects of company decisions to reshore manufacturing activities on employee citizenship behaviors (OCBs). The research considers both company motives for the reshoring decision perceived by employees and gratitude felt toward the organization as antecedents to OCBs.

Design/methodology/approach

The authors conducted a survey based on a sample of employees belonging to an Italian manufacturing company that had implemented a reshoring decision.

Findings

The employee attributions of intrinsic motives for reshoring and gratitude are shown to positively affect OCBs. Specifically, intrinsic motives influence both OCBIs and OCBOs through the mediating role of gratitude felt by employees, whereas extrinsic motives do not affect, directly or indirectly through mediation of gratitude, OCBs.

Practical implications

The research illustrates the importance of managing internal communications to employees of company motives for reshoring, which ultimately affect employee gratitude and OCBs.

Originality/value

The research contributes to the knowledge of the effects of reshoring on employees and their relationships with the firms and co-workers and introduces a new area for inquiry.

Details

Personnel Review, vol. 49 no. 6
Type: Research Article
ISSN: 0048-3486

Keywords

Article
Publication date: 11 July 2016

Simona Romani, Silvia Grappi and Richard P. Bagozzi

Very limited research exists examining envy from the viewpoint of an envied consumer, rather than an envier. This paper aims to address this gap by examining whether and how the…

1003

Abstract

Purpose

Very limited research exists examining envy from the viewpoint of an envied consumer, rather than an envier. This paper aims to address this gap by examining whether and how the experience of being envied actually affects consumers.

Design/methodology/approach

This paper presents three experiments. Study 1 investigates the ambivalent experience of being envied. Study 2 examines the effect of being envied in consumption contexts on consumer satisfaction, analyzing the combined ambivalent effects of positive and negative feelings. It also investigates the moderating role played by consumer coping responses to enviers (mitigation vs exacerbation). Finally, Study 3 applies the hypothesized model in a specific context (i.e. a material possession context), focusing on adult consumers.

Findings

Results show that negative (e.g. guilt and anxiety) and positive (e.g. sense of well-being and prestige) feelings for being envied depend on the type of relationship between the envier and the envied, and the type of desired object, and consumer satisfaction is driven by the combined ambivalent effects of positive and negative feelings, where coping responses by envied consumers moderate the effects of such feelings on satisfaction.

Originality/value

This paper makes three main contributions: it extends prior research by highlighting the role of personal relationship factors and the type of object of desire in the experience of being envied; demonstrates that both positive and negative feelings of being envied affect consumer satisfaction; and shows conditions regulating the influence of positive and negative feelings on satisfaction, demonstrating that mitigation strategies decrease the effects of negative feelings on satisfaction, whereas exacerbation strategies failed to regulate the effects of positive feelings.

Details

European Journal of Marketing, vol. 50 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-727-8

Article
Publication date: 19 December 2023

Mohammad Zarei, Magne Supphellen and Richard P. Bagozzi

The purpose is to use co-citation analysis of servant leadership (SL) research to investigate the evolution of the field, its subfields, gaps and opportunities for future research…

Abstract

Purpose

The purpose is to use co-citation analysis of servant leadership (SL) research to investigate the evolution of the field, its subfields, gaps and opportunities for future research in a systematic manner.

Design/methodology/approach

A document co-citation technique and three clustering algorithms (latent semantic index (LSI), the log-likelihood ratio (LLR) and the mutual information (MI) index) were employed to analyse 24,030 references from 549 articles spanning a period of 50 years.

Findings

Cluster analyses reveal that SL research consists of eight distinct subfields: (1) conceptualisation and measurement of SL; (2) SL and related theories; (3) methodological foundations and empirical expansion of SL research; (4) individual-level cognitive effects of SL and related theories; (5) “Warmth effects” of leadership behaviour; (6) antecedents of effective leadership; (7) SL, marketing, sales management and ethics and (8) SL, job design and work engagement. Important gaps and opportunities for future research are identified.

Research limitations/implications

The analyses do not show a complete picture of research on SL. Interesting works used by subgroups of SL researchers may not have enough citations to be included in the results. Moreover, bibliometric analyses do not explain the impact of books, journals and articles on the practice of SL. The authors welcome future analyses of the most influential sources of SL practice. The authors expect that managerial and practice-oriented books and journals, such as the International Journal of Servant Leadership and the Servant Leadership Theory and Practice, would play a central role in such analyses.

Practical implications

The discussions of the nature of SL, its effects and antecedents are useful to leaders who want to develop a SL style or assist others in developing it. For researchers and doctoral students, the cluster analyses of co-citations give an overview of the subfields of SL research and reveal important knowledge gaps in the literature.

Social implications

SL has several favourable effects on the motivation and psychological well-being of followers. Also, followers tend to adopt a willingness to serve.

Originality/value

Previous research has categorised SL research into three broad categories or phases. The cluster analyses of the co-citations reported here reveal a meaningful structure of eight distinct subfields. Knowledge gaps within the subfields represent novel opportunities for future research on SL. The authors also suggest a new subfield of SL research: pedagogical approaches to the motivation and development of SL skills.

Details

Leadership & Organization Development Journal, vol. 45 no. 2
Type: Research Article
ISSN: 0143-7739

Keywords

Book part
Publication date: 1 January 2005

Lan Xia and Kent B. Monroe

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Book part
Publication date: 1 January 2006

Richard P. Bagozzi

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1305-9

Book part
Publication date: 17 September 2020

Richard Bagozzi

I present a framework for thinking about personal happiness. Ideas from philosophy are combined with research on happiness from various scientific traditions. But treatments in…

Abstract

I present a framework for thinking about personal happiness. Ideas from philosophy are combined with research on happiness from various scientific traditions. But treatments in philosophy tend to be atomistic, focusing on one narrow approach at the exclusion of others; treatments in psychology tend also to be circumscribed, emphasizing specific hypotheses but at the neglect of overarching theory. My approach posits a far-reaching theoretical model, rooted in goal-directed action, yet mindful of nonpurposive sources of happiness as well. The heart of the theory is self-regulation of desires and decisions, which rests on self-conscious examination and application of self-evaluative standards for leading a moral life in the broadest sense of guiding how we act in relation to others. Seven elements of happiness are then developed and related to the conceptual framework. These encompass love and caring; work as a calling; brain systems underpinning wanting, liking, and pleasure; the need to deal with very bad and very good things happening to us; the role of moral concerns and emotions; the examined life and its distractions; and finally spirituality and transcendental concerns. The final section of the chapter sketches everyday challenges and choices academics face.

Details

Continuing to Broaden the Marketing Concept
Type: Book
ISBN: 978-1-78754-824-4

Keywords

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