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Article
Publication date: 29 July 2020

Irene Cheng Chu Chan, Jing Ma, Rob Law, Dimitrios Buhalis and Richard Hatter

This paper aims to investigate the temporal dynamics of users browsing activity on a hotel website in order to derive effective marketing strategies and constantly improve…

Abstract

Purpose

This paper aims to investigate the temporal dynamics of users browsing activity on a hotel website in order to derive effective marketing strategies and constantly improve website effectiveness. Users' activities on the hotel's website on yearly, monthly, daily and hourly basis are examined and compared, demonstrating the power of informatics and data analytics.

Design/methodology/approach

A total of 29,976 hourly Weblog files from 1 August 2014 to 31 December 2017 were collected from a luxury hotel in Hong Kong. ANOVA and post-hoc comparisons were used to analyse the data.

Findings

Users' browsing behaviours, particularly stickiness, on the hotel website differ on yearly, monthly, daily and weekly bases. Users' activities increased steadily from 2014 to 2016, but dropped in 2017. Users are most active from July to September, on weekdays, and from noon to evening time. The month-, day-, and hour-based behaviours changed through years. The analysis of big data determines strategic and operational management and marketing decision-making.

Research limitations/implications

Understanding the usage patterns of their websites allow organisations to make a range of strategic, marketing, pricing and distribution decisions to optimise their performance. Fluctuation of website usage and level of customer engagement have implications on customer support and services, as well as strategic partnership decisions.

Originality/value

Leveraging the power of big data analytics, this paper adds to the existing literature by performing a comprehensive analysis on the temporal dynamics of users' online browsing behaviours.

Details

Industrial Management & Data Systems, vol. 121 no. 6
Type: Research Article
ISSN: 0263-5577

Keywords

Abstract

Details

Industrial Management & Data Systems, vol. 121 no. 6
Type: Research Article
ISSN: 0263-5577

Article
Publication date: 11 February 2014

Mary McCarthy

The aim of this paper is to examine the nature of newspaper advertisements published in the Irish newspaper The Freeman's Journal. This is approached by examining the…

Abstract

Purpose

The aim of this paper is to examine the nature of newspaper advertisements published in the Irish newspaper The Freeman's Journal. This is approached by examining the construction of a selection of printed advertisements, including the strategies used in each, which appeared in The Freeman's Journal between 1763 and 1924.

Design/methodology/approach

The central primary source used is The Freeman's Journal and the selected advertisements. A number of primary and secondary sources are employed in the analysis of the featured advertisements in respect to the format, language and marketing strategies used in each.

Findings

The case study finds that there were a number of constants in the advertisements examined, as well as a number of advertising strategies employed from the eighteenth century onward, that have more commonly been associated with the 1918 to 1939 interwar period. It also found that the use of illustrations did not solely depend on twentieth century printing advances, but that printing developments did much to expand and progress advertising in Ireland.

Originality/value

This case study explores a little researched area in Irish advertising history.

Details

Journal of Historical Research in Marketing, vol. 6 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

Abstract

Details

Documents from and on Economic Thought
Type: Book
ISBN: 978-1-84950-450-8

Article
Publication date: 1 December 2000

R.O. Parry, R. Featheringill and T.M Apke

Investigates the Occupational Safety and Health Administration (OSHA) use of ‘plain’ English in its numerous published standards. Gives both the humorous — ‘Alice…

Abstract

Investigates the Occupational Safety and Health Administration (OSHA) use of ‘plain’ English in its numerous published standards. Gives both the humorous — ‘Alice’ Adventures in Wonderland’ — and the staid — Federal Consumer Product Safety Commission — as examples of what is and is not plain English. Concludes that customers will reward a business that communicates well.

Details

Management Research News, vol. 23 no. 12
Type: Research Article
ISSN: 0140-9174

Keywords

Article
Publication date: 1 November 1984

Alec Snobel

Hotels in Bognor Regis and Eastbourne are assessed as possible venues for conferences.

Abstract

Hotels in Bognor Regis and Eastbourne are assessed as possible venues for conferences.

Details

Industrial Management & Data Systems, vol. 84 no. 11/12
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 1 June 1991

R. Martin

Details how Mann Egerton′s ′Countdown to Excellence′ programme aims to create a superior Customer Oriented Retail Environment within the European motor retailing industry…

Abstract

Details how Mann Egerton′s ′Countdown to Excellence′ programme aims to create a superior Customer Oriented Retail Environment within the European motor retailing industry. Profiles the preferences and expectations of Britain′s car drivers, recognizes that consumer behaviour is unpredictable and the main task of both vehicle supplier and dealer is to build brand and customer loyalty. Contends that in an ever more competitive marketplace, the consumer makes their choice based upon ′total ownership experience′.

Details

Managing Service Quality: An International Journal, vol. 1 no. 6
Type: Research Article
ISSN: 0960-4529

Keywords

Article
Publication date: 1 January 1977

A distinction must be drawn between a dismissal on the one hand, and on the other a repudiation of a contract of employment as a result of a breach of a fundamental term…

1792

Abstract

A distinction must be drawn between a dismissal on the one hand, and on the other a repudiation of a contract of employment as a result of a breach of a fundamental term of that contract. When such a repudiation has been accepted by the innocent party then a termination of employment takes place. Such termination does not constitute dismissal (see London v. James Laidlaw & Sons Ltd (1974) IRLR 136 and Gannon v. J. C. Firth (1976) IRLR 415 EAT).

Details

Managerial Law, vol. 20 no. 1
Type: Research Article
ISSN: 0309-0558

Article
Publication date: 1 April 1978

One of the major developments of the post‐War years has been the rise of consumer protection ‘watchdog’ committees galore, a flood of legislation and completely changed…

Abstract

One of the major developments of the post‐War years has been the rise of consumer protection ‘watchdog’ committees galore, a flood of legislation and completely changed enforcement methods by existing local authority officers who to all and intents have become a completely new service. Voluntary agencies, national and local, based on the local High Street, have appointed themselves the watchdogs of the retail trade; legislation and central departments, the larger scene. The new service has proved of inestimable value in the changed conditions; it continues to develop. When shopping was a personal transaction, with the housewife making her purchases from the shopkeeper or his staff on the opposite side of the counter; when each was well known to the other and the relationship had usually lasted for many years, often from one generation to the next, things were very different, complaints few, unsatisfactory items instantly replaced, usually without question. This continuing state of equanimity was destroyed by the retail revolution and new methods of advertising and marketing. Now, the numbers of complaints dealt with by consumer protection and environmental health departments of local authorities are truly enormous. We have become a nation of “complainers,” although in all conscience, we have much to complain about. Complaints cover the widest possible range of products and services, of which food and drink form an integral component. The complaints to enforcement authorities include many said to be unjustified, but from the reports of legal proceedings under relevant enactments, it is obvious that the bulk of them now originate from consumer complaints. Not all complainants, however, relish the thought of the case going before the courts. Less is heard publicly of complaints to the numerous voluntary bodies. Enforcement authorities see complaints in terms of infringements of the law, although their role as honest broker, securing recompense to the aggreived customer, has become important; a few departments being able to claim that they secured reimbursements and replacements of value totalling upwards of amounts which annually run into six figures. The broker role is also that adopted by voluntary bodies but with much less success since they lack the supporting authority of legal sanction.

Details

British Food Journal, vol. 80 no. 4
Type: Research Article
ISSN: 0007-070X

Article
Publication date: 1 September 1979

David Cheshire

THERE IS yet another film on general release with a librarian as the central figure. ‘Yet another’ as Foul play is only the most recent of a surprisingly large number of…

Abstract

THERE IS yet another film on general release with a librarian as the central figure. ‘Yet another’ as Foul play is only the most recent of a surprisingly large number of films featuring librarians not only as light relief, but also as hero or (more frequently) heroine.

Details

New Library World, vol. 80 no. 9
Type: Research Article
ISSN: 0307-4803

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