Retailers are using the term retail theatre (theater) to imply a service offer that is different and special. An important component of the offer is an increased opportunity for consumers to interact and participate within the overall experience. This article compares consumer participation in retail theatre with audience participation in actual theatre. It draws on ideas from Bertolt Brecht, a playwright who is widely recognised for his application of radical and innovative methods to engage his audiences in all aspects of a performance. A detailed examination of Brecht’s methods is structured around his management and development of the roles and performances of actors, his techniques for providing planned opportunities for audiences to influence performances, and his arrangement of staging and mechanics to stimulate audience participation. Implications for retailers, of the comparison, relate to both human resource management and operational considerations, and challenge conventional practice. It is advocated that the actual theatre is a rich source of ideas for retailers wishing to offer different and engaging “experiences” to consumers.
Describes a research project aiming to develop models to facilitate co‐operative initiatives and partnership arrangements which will improve the identification and collection of local publications under legal deposit and the coverage of these publications in the BNB. Underlines the importance of locally‐held collections and outlines the concept of “the national published archive”. Argues the need for a review of, and changes to, legal deposit, highlighting the need for greater co‐operation between the legal deposit libraries and others, whilst noting existing co‐operation. Maintains that the success of any distributed national published archive will depend upon a co‐operative approach, between the legal deposit libraries themselves and other information providers at local and regional levels. Above all, any new arrangements must be sustainable – able to withstand, for instance, future local or regional reorganisations of the kind recently experienced, and properly funded.
This study looks at SME spending on training in Northern Ireland. We include a range of human resource management functions, as well as workforce characteristics, the…
This study looks at SME spending on training in Northern Ireland. We include a range of human resource management functions, as well as workforce characteristics, the external environment, size, and the impact of changes in ownership status as important determinants of training expenditure in SMEs. Particular attention is also paid to the importance of whether the enterprise is family owned and/or managed. Generally, our results show that HR functions do generally matter; however, workforce characteristics (other than shift working), ownership characteristics and external factors, and even to some extent size, were much less important than expected. What our results do show is that whether the firm is family‐owned/managed is a major factor in determining training budgets in SMEs in Northern Ireland.
Alvin Hansen and John Williams’ Fiscal Policy Seminar at Harvard University is widely regarded as a key mechanism for the spread of Keynesianism in the United States. An…
Alvin Hansen and John Williams’ Fiscal Policy Seminar at Harvard University is widely regarded as a key mechanism for the spread of Keynesianism in the United States. An original and regular participant, Richard A. Musgrave was invited to prepare remarks for the fiftieth anniversary of the seminar in 1988. These were never published, though a copy was filed with Musgrave’s papers at Princeton University. Their reproduction here is important for several reasons. First, it is one of the last reminiscences of the original participants. Second, the remarks make an important contribution to our understanding of the Harvard School of macro-fiscal policy. Third, the remarks provide interesting insights into Musgrave’s views on national economic policymaking as well as the intersection between theory and practice. The reminiscence demonstrates the importance of the seminar in shifting Musgrave’s research focus and moving him to a more pragmatic approach to public finance.
In 1920 that part of the Church of England located in Wales was disestablished and became an autonomous and self‐governing Province of the Anglican communion. It owes its…
In 1920 that part of the Church of England located in Wales was disestablished and became an autonomous and self‐governing Province of the Anglican communion. It owes its name “The Church in Wales” to two main considerations: it could not be called the Church of Wales because the argument for disestablishment was that the Welsh people were predominantly nonconformist; it could not be called the Church of England in Wales since its members were not expatriate English but Welsh, its bishops having been responsible for the translation of the Bible into Welsh and its services in rural areas being conducted in Welsh (Davies, 1970; Walker, 1976; Price, 1990; Davies, 1991).
Paul J. Bryan is currently employed with Bromley Communications, the largest U.S. advertising agency with a focus on the Hispanic consumer. He obtained his Bachelor's degree in Sociology and Political Science from the University of Texas at San Antonio in 1996, where he studied under Richard J. Harris and Juanita M. Firestone.
This paper aims to demonstrate the applicability of a theatrical framework for improving the effectiveness of the knowledge transfer of service research findings to…
This paper aims to demonstrate the applicability of a theatrical framework for improving the effectiveness of the knowledge transfer of service research findings to practitioners.
A case study approach is adopted. The operation of a practitioner-oriented seminar is examined through a theatrical lens to establish the extent to which direction, audience participation and creativity, emotions and visual aesthetics can contribute to bridging the academia-practitioner divide.
Planning a practitioner-oriented seminar performance is as important as planning the program content. Effective knowledge transfer requires active audience engagement, activation of favorable audience emotions and an enjoyable learning process. The lack of these requirements can render written dissemination by journal papers relatively ineffective in reaching and engaging practitioners.
Findings are based on one case study: a seminar delivered to practitioners on “service theater”.
In addition to face-to-face seminars, contemporary dissemination methods (webinars, podcasts) can apply the theatrical lessons introduced and evaluated. Practitioners do not respond positively to only written declarative information, through academic papers and/or PowerPoint slides, from academicians.
The article recognizes that dissemination of service research findings is, itself, a service, requiring depth of thought and understanding.
This study is a secondary analysis of attitudinal data collected by the World Values Study Group in 1990. Focus is upon differences in sex role ideology among the North…
This study is a secondary analysis of attitudinal data collected by the World Values Study Group in 1990. Focus is upon differences in sex role ideology among the North American countries of Canada, the United States, and Mexico. Specifically, efforts are made to determine if Mexico exhibits significantly more conservative attitudes about gender roles than its northern neighbors. Further emphasis will be placed upon determining whether or not the notion of “machismo” truly exists among Mexican males. The population consists of persons 18 years of age or older and was selected by stratified random sample in the United States and Canada, and quota sampling in Mexico. Weights are employed to ensure that the samples are nationally representative.
Findings suggest that, after the implementation of demographic and attitudinal controls, Mexicans are slightly more likely to exhibit more traditional attitudes about appropriate gender behavior. The “notion” of an element of “machismo” in Mexico, however, does not hold up to the rigors of statistical analysis. Instead, findings illustrate that being a male in Canada or the United States is more likely to predict conservative gender role ideology than being a male in Mexico. Nevertheless, being male was one of the weaker predictors of conservative gender ideologies in all of the models. Finally, the strongest correlations were between the dependent variable and the age at which the respondent finished school, age of respondent, and political ideology.
This article provides a framework for the development of a dramatic script for a service (retail) organisation. It is argued that such a script can lead to an agreed…
This article provides a framework for the development of a dramatic script for a service (retail) organisation. It is argued that such a script can lead to an agreed experiential goal that the organisation can use to achieve positive holistic service experiences for customers. It draws on techniques from practical theatre and is being tried, evaluated and refined in conjunction with employees of a UK multiple retail organisation. The process of dramatic script development with employees is demonstrated through the identification of the drama, the creation of the playtext and the exploration of subtext. It can be employed by any organisation where the nature of the business requires that face‐to‐face interactions take place between employees and customers.
Project‐based industries, like the construction industry, are probably the most in need of a learning culture and yet may be least open to such philosophies. The paper…
Project‐based industries, like the construction industry, are probably the most in need of a learning culture and yet may be least open to such philosophies. The paper gives a brief overview of the UK construction industry and then reports on a survey of attempts to engender learning which shows a clear recognition of a wish to learn from experience of the construction organisations studied, but also shows that the systems already in place are mostly informal and unstructured. A systematic procedure which will allow designers to gain effective feedback on their work is described which it is argued could be adopted for most project‐based industries.