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Article
Publication date: 1 January 2006

David Stokes and Richard Bergin

The aim of this research was to consider whether focus groups have justifiably become a more frequently used qualitative market research technique because of a superior…

Abstract

Purpose

The aim of this research was to consider whether focus groups have justifiably become a more frequently used qualitative market research technique because of a superior research outcome. Although focus groups have extrinsic advantages such as speed and cost, there is evidence that individual depth interviews have intrinsic advantages relating to the quality of the research outcome.

Design/methodology/approach

A parallel research study was undertaken examining a single business issue using both focus groups and individual interviews. Results of both processes were analysed for relevance to the business issue. Follow up individual interviews with participants of the focus groups were undertaken to assess the validity of the data collected, and to investigate the nature of the processes in the groups.

Findings

Group processes appear to have had considerable influence on the consensus view expressed in focus groups, which may not be representative of respondents' individual views. Both the groups and the interviews identified the principle issues relating to buyer motivations and processes, target markets and branding. The groups were unable to match the depth and detail generated by individual interviews and to uncover subtleties in attitudes. The interviews offered less breadth of data and contextual information.

Practical implications

Whilst groups may be less expensive and faster in data collection, individual interviews demonstrated a superior ability to inform marketing strategy by uncovering important underlying issues.

Originality/value

The findings indicate that groups do not justify their predominance as a market research method in preference to interviews on the grounds of quality of outcomes alone.

Details

Qualitative Market Research: An International Journal, vol. 9 no. 1
Type: Research Article
ISSN: 1352-2752

Keywords

Content available
Article
Publication date: 1 January 2006

Len Tiu Wright

Abstract

Details

Qualitative Market Research: An International Journal, vol. 9 no. 1
Type: Research Article
ISSN: 1352-2752

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Article
Publication date: 2 July 2018

Akira Matsuoka

The purpose of this paper is to unveil the true background of the Base Erosion and Profit Shifting (BEPS) Project and to suggest crucial indexes for bringing a movement…

Abstract

Purpose

The purpose of this paper is to unveil the true background of the Base Erosion and Profit Shifting (BEPS) Project and to suggest crucial indexes for bringing a movement into a future ceiling causing a struggle of the international tax system.

Design/methodology/approach

This paper looks into the historical context of this project before and after Starbucks’ scandal, comparing to other contexts of the international tax system. Also, this paper partially reviews BEPS from a legal perspective.

Findings

The key factors for building momentum of reform of international taxation are a country having a government willing to embrace the cause of reform, unfairness felt toward entities using tax avoidance schemes which other comparable entities could not be use, grass-roots pressure for the reform, effective places to negotiate cooperation among major countries for the reform, solid cooperation among many countries in the world to implement standards and rhetoric of slogan with less opposition.

Originality/value

The momentum of the reform of international taxation was analyzed before. But the BEPS Project has involved some unique events as compared with the Organization for Economic Cooperation and Development’s project on harmful tax practices, such as initiation of NGOs and boycott by consumers. Additionally, this paper will discuss insights, which the former research did not do.

Details

Journal of Financial Crime, vol. 25 no. 3
Type: Research Article
ISSN: 1359-0790

Keywords

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Article
Publication date: 1 March 2000

Sohail Inayatullah and Jennifer Gidley

States that four trends promise to dramatically change the university of the next century: globalization, virtualization, multiculturalism, and politicization, driven by…

Abstract

States that four trends promise to dramatically change the university of the next century: globalization, virtualization, multiculturalism, and politicization, driven by economy and efficiency, technology, values and rights, and power and politics. The article explores the impact of these trends on the future of the university, presents possibilities for structural change, and offers probable scenarios for the future. The conclusions suggest that the Web and globalism may end the monopoly of the traditional university and paradoxically place the transformed university simultaneously at the center of society.

Details

On the Horizon, vol. 8 no. 2
Type: Research Article
ISSN: 1074-8121

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Article
Publication date: 7 August 2017

Diana C. Sisson and Shannon A. Bowen

Following a report released by the UK Parliament’s Public Accounts Committee, multinational corporations like Starbucks, Google, and Amazon found themselves in a firestorm…

Abstract

Purpose

Following a report released by the UK Parliament’s Public Accounts Committee, multinational corporations like Starbucks, Google, and Amazon found themselves in a firestorm of criticism for not paying or paying minimal taxes after earning significant profits in the UK for the past three years. Allegations of tax evasion led to a serious crisis for Starbucks in the UK, which played out in a public forum via social media. The researchers explored whether Starbucks’ corporate ethics insulated its reputation from negative media coverage of alleged tax evasion evidenced in its “hijacked” social media “#spreadthecheer” campaign. The paper aims to discuss these issues.

Design/methodology/approach

Using an exploratory case study analysis of news articles, Starbucks’ annual reports, #spreadthecheer Tweets, and David Michelli’s The Starbucks Experience, data collection helped to inform the discussion of authenticity and whether it helped to insulate Starbucks’ reputation during its crisis in the UK.

Findings

Authenticity is key when organizations face a turbulent environment and active publics and stakeholder groups. Findings from this study also suggested proactive reputation management strategies and tactics, grounded in the organization’s corporate culture and transparency, could have diffused some of the uproar from its key publics.

Originality/value

Authentic corporate cultures should align with corporate business practices in order to reduce the potential for crises to occur. It is possible that ethical core values and a strong organizational approach to ethics help to insulate its reputation among publics during a crisis.

Details

Journal of Communication Management, vol. 21 no. 3
Type: Research Article
ISSN: 1363-254X

Keywords

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Book part
Publication date: 20 November 2020

Aldo Alvarez-Risco, Alfredo Estrada-Merino and Ricardo Perez-Luyo

Efforts to contribute to the Sustainable Development Goals are increasingly part of tourism business planning, forming part of their business policies, linking with…

Abstract

Efforts to contribute to the Sustainable Development Goals are increasingly part of tourism business planning, forming part of their business policies, linking with society and generating a sustainable hotel offer. The great impact it causes and, which in the short term it will achieve, digital tools in hotel activities can be evidenced. It will also help to collect the information that serves for the certifications of hotel companies. In spite of all the efforts, there is still a great knowledge gap that needs to be filled to achieve the expected business results and that it can be evidenced that the hospitality industry is now more than ever focussed on the care of its workers and on contributing to the sustainability of the world.

Details

Sustainable Hospitality Management
Type: Book
ISBN: 978-1-83909-266-4

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Article
Publication date: 1 January 1993

Mark G. Borg and Richard J. Riding

A sample of 150 school administrators in state primary andsecondary schools in Malta completed a self‐administered questionnaireon their perceptions of role‐related…

Abstract

A sample of 150 school administrators in state primary and secondary schools in Malta completed a self‐administered questionnaire on their perceptions of role‐related stress. About one‐fifth of the respondents found their job as school administrators either very stressful or extemely stressful; 80 per cent indicated that they were fairly satisfied or very satisfied with their job. Some of the demographic characteristics of the sample were related to the level of job stress and satisfaction. Results also showed that respondents who reported greater levels of stress were least satisfied with their role as school administrators. A principal components analysis of 22 listed sources of stress revealed four major stress factors, labelled “lack of support and resolving conflicts”, “inadequate resources”, “workload” and “work conditions and responsibilities”. The demographic variables of “sex”, “type of administrative post” and “type of school” interacted significantly with the four stress factors.

Details

Journal of Educational Administration, vol. 31 no. 1
Type: Research Article
ISSN: 0957-8234

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Article
Publication date: 1 March 1974

John K Ryans and Willem Van't Spyker

Compares the views of European and US marketing lenders on a select group of marketing theory attitudinal statements. Gives attention to the approach taken to teaching…

Abstract

Compares the views of European and US marketing lenders on a select group of marketing theory attitudinal statements. Gives attention to the approach taken to teaching marketing at undergraduate and graduate levels. Concludes that European and US respondents reacted overall similarly.

Details

European Journal of Marketing, vol. 8 no. 3
Type: Research Article
ISSN: 0309-0566

Keywords

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Article
Publication date: 1 November 1997

Beth Vanfossen and Frances Rothstein

The post‐World War ? period has been one of intense development activity throughout the world. Lesser developed countries have showed significant economic growth…

Abstract

The post‐World War ? period has been one of intense development activity throughout the world. Lesser developed countries have showed significant economic growth throughout this time‐span. Among the many consequences which are attributed to development, changes in gender relations are often mentioned. However, prior research has been unable to establish conclusively how economic development is related to gender inequality, particularly as this is referenced by women's participation in important economic activities. For example, some researchers have found that as development increases, women's participation in and return from the economy declines, others that it increases, and several have suggested it first declines then increases. Similar uncertainties exist about how an increasing emphasis on producing goods for export, and the often‐accompanying reliance on foreign investment, affects women's work. Recent research also suggests that the consequences of development are more diverse than previously thought. Recognition of the diversity requires greater specification of the links between developmental diversity and women's labor force participation.

Details

International Journal of Sociology and Social Policy, vol. 17 no. 11/12
Type: Research Article
ISSN: 0144-333X

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Article
Publication date: 1 April 1989

Bonnie G. Gratch

More than five years have passed since A Nation at Risk was published in 1983 by then‐Secretary of Education Terrance Bell's National Commission on Excellence in…

Abstract

More than five years have passed since A Nation at Risk was published in 1983 by then‐Secretary of Education Terrance Bell's National Commission on Excellence in Education. Those years have seen the publication of an enormous body of both primary material, composed of research reports, essays, and federal and state reform proposals and reports; and secondary material, composed of summaries and reviews of the original reform reports and reports about effective programs that are based on reform recommendations. This annotated bibliography seeks to identify, briefly describe, and organize in a useful manner those publications dealing with K‐12 education reform and improvement. The overall purposes of this article are to bring organization to that list, and also to trace relationships and influences from the federal initiatives to the states and professional associations, and from there to the school districts and individual schools.

Details

Reference Services Review, vol. 17 no. 4
Type: Research Article
ISSN: 0090-7324

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