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Article
Publication date: 11 April 2022

Richard A. Hawkins

This study aims to highlight the potential of digitised historic newspapers.

Abstract

Purpose

This study aims to highlight the potential of digitised historic newspapers.

Design/methodology/approach

This paper is a review of digitised historic newspapers as a primary source for marketing historians. It provides a survey of what is available internationally free of charge to the user. It also includes examples of the use of digitised historic newspapers drawn from the author’s own research.

Findings

The paper reveals the huge potential for marketing historians of what is now available in a growing number of countries across the world. Much of this material is available free of charge to researchers with a connection to the internet.

Originality/value

To the best of the author’s knowledge, this is the first paper to explore digitised historic newspapers as a primary source for marketing historians.

Details

Journal of Historical Research in Marketing, vol. 14 no. 2
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 20 November 2017

Richard A. Hawkins

The purpose of this paper is to explore the development of marketing practice in Britain from the ancient to the early twentieth century. It builds upon the author’s chapter in…

Abstract

Purpose

The purpose of this paper is to explore the development of marketing practice in Britain from the ancient to the early twentieth century. It builds upon the author’s chapter in the 2016 Routledge Companion to the History of Marketing.

Design/methodology/approach

This paper is based on a review of secondary history and archaeology literature supplemented by digitised historic newspaper and magazine advertising. The literature is frameworked using a modified version of Fullerton’s 1988 periodization which has been extended to include the medieval and Roman eras.

Findings

One of the significant findings of this paper is the key role the state has played in the development of marketing practice in Britain, the construction of pavements being a good example.

Originality/value

Apart from Nevett’s 1982 history of British advertising and the author’s Routledge Companion to the History of Marketing chapter, this is the first survey of the historical development of British marketing practice. It assembles and presents in a useful way important information. This paper will be of interest to marketing historians, especially students and researchers new to the subject.

Details

Journal of Historical Research in Marketing, vol. 9 no. 4
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 20 February 2017

Richard A. Hawkins

This paper explores the development of a luxury retail shoe brand in Belle Époque Vienna.

Abstract

Purpose

This paper explores the development of a luxury retail shoe brand in Belle Époque Vienna.

Design/methodology/approach

Footwear retailing and marketing history is a neglected area. Unfortunately, no business records have survived from Robert Schlesinger’s shoe stores. However, it has been possible to reconstruct the history of the development of the Paprika Schlesinger brand from its extensive advertising in the Viennese newspaper, the Neue Freie Presse, with the guidance of the founder’s grandson, Prof Robert A. Shaw, Emeritus Professor of Chemistry, Birkbeck, University of London, England. This case study would not have been possible without the digitization of some major collections of primary sources. In 2014, the European Union’s Europeana digitization initiative launched a new portal via the Library of Europe website which provides access to selected digitized historic newspaper collections in libraries across Europe. The project partners include the Austrian National Library which has digitized full runs of several major historic Austrian newspapers, including the Neue Freie Presse. Other project partners which have digitized historic newspapers which are relevant to this paper are the Landesbibliothek Dr Friedrich Teßmann of Italy’s Südtirol region, the National Library of France and the Berlin State Library. An associate project partner library, the Slovenian National and University Library’s Digital Library of Slovenia, has also digitized relevant historic newspapers. Furthermore, the City of Vienna has digitized a complete set of Vienna city directories as part of its Wienbibliothek Digital project.

Findings

This paper suggests that Robert Schlesinger created one of the first European luxury retail shoe brands.

Originality/value

This is the first academic study of the historical development of the advertising and marketing of a European luxury retail shoe brand.

Content available

Abstract

Details

Journal of Historical Research in Marketing, vol. 14 no. 2
Type: Research Article
ISSN: 1755-750X

Article
Publication date: 17 February 2022

Katherine Margaret Howells

This paper aims to showcase the range of historical records held at The National Archives of the UK which are potentially highly useful to researchers in marketing and advertising…

Abstract

Purpose

This paper aims to showcase the range of historical records held at The National Archives of the UK which are potentially highly useful to researchers in marketing and advertising history, but have so far been under-appreciated in these fields.

Design/methodology/approach

By taking key record collections, primarily intellectual property records and records of government publicity, and examining them from the perspective of different fields of study, the potential of these collections is brought to light. This paper also draws out key examples of past research with these collections to show both the effectiveness of these records as sources for research and at the same time the limited way they have so far been approached by academics.

Findings

This review of the records demonstrates how researchers working in advertising and marketing history fields might supplement their research or open up new research avenues with the benefit of new sources. It shows how assumptions about government archives need to be reconsidered to avoid missing research opportunities.

Practical implications

Sharing knowledge and increasing connections between government archives and academics in these fields may encourage archives to improve their own approaches to archival practice and academic engagement, to make records more accessible to these new research audiences. This would of course be beneficial both to researchers and government archives.

Originality/value

This paper provides a detailed examination of government records in the specific context of the field of marketing history. This unique focus makes a valuable contribution to the literature exploring historical sources for this field.

Details

Journal of Historical Research in Marketing, vol. 14 no. 2
Type: Research Article
ISSN: 1755-750X

Keywords

Book part
Publication date: 20 June 2008

Jean J. Boddewyn

Most years, several AIB members are elected as AIB Fellows on account of their excellent international business scholarship, and/or past service as AIB President or Executive…

Abstract

Most years, several AIB members are elected as AIB Fellows on account of their excellent international business scholarship, and/or past service as AIB President or Executive Secretary. The Fellows are in charge of electing Eminent Scholars as well as the International Executive and International Educator (formerly, Dean) of the Year, who often provide the focus for Plenary Sessions at AIB Conferences. Their history since 1975 covers over half of the span of the AIB and reflects many issues that dominated that period in terms of research themes, progresses and problems, the internationalization of business education and the role of international business in society and around the globe. Like other organizations, the Fellows Group had their ups and downs, successes and failures – and some fun too!

Details

International Business Scholarship: AIB Fellows on the First 50 Years and Beyond
Type: Book
ISBN: 978-0-7623-1470-6

Article
Publication date: 20 September 2023

Md Tarique Newaz

The purpose of this study is to document and analyze the success story of YouTube as a social network site in a competitive market, offering important academic and managerial…

Abstract

Purpose

The purpose of this study is to document and analyze the success story of YouTube as a social network site in a competitive market, offering important academic and managerial implications.

Design/methodology/approach

Historical methods were used for investigation. This study applies the Resource-Advantage theory to identify key events in the history of YouTube from archival documents and evaluates and synthesizes the evidence to recount the channel’s evolution.

Findings

YouTube faced challenges from competitors across various industries since its launch. It has used its global user base and technological skills to develop innovative market offerings for users, contributors and marketers. YouTube built long-term relationships with stakeholders, continuously adapted to external changes and initiated internal alignments to compete in multiple industries. Over time, despite several changes in the competitive landscape, YouTube has grown into a successful media firm, competing across traditional broadcasting, gaming, live TV streaming and SNS industries. It is an exciting tale in the history of social networking.

Originality/value

This study significantly contributes to the marketing history of social network sites and platform-specific scholarship by applying the Resource-Advantage theory to document the evolution of YouTube.

Details

Journal of Historical Research in Marketing, vol. 15 no. 4
Type: Research Article
ISSN: 1755-750X

Keywords

Book part
Publication date: 21 November 2018

Lloyd Ling and Zulkifli Yusop

The US Department of Agriculture (USDA), Soil Conservation Services (SCS) rainfall-runoff model has been applied worldwide since 1954 and adopted by Malaysian government agencies…

Abstract

The US Department of Agriculture (USDA), Soil Conservation Services (SCS) rainfall-runoff model has been applied worldwide since 1954 and adopted by Malaysian government agencies. Malaysia does not have regional specific curve numbers (CN) available for the use in rainfall-runoff modelling, and therefore a SCS-CN practitioner has no option but to adopt its guideline and handbook values which are specific to the US region. The selection of CN to represent a watershed becomes subjective and even inconsistent to represent similar land cover area. In recent decades, hydrologists argue about the accuracy of the predicted runoff results from the model and challenge the validity of the key parameter, initial abstraction ratio coefficient (λ) and the use of CN. Unlike the conventional SCS-CN technique, the proposed calibration methodology in this chapter discarded the use of CN as input to the SCS model and derived statistically significant CN value of a specific region through rainfall-runoff events directly under the guide of inferential statistics. Between July and October of 2004, the derived λ was 0.015, while λ = 0.20 was rejected at alpha = 0.01 level at Melana watershed in Johor, Malaysia. Optimum CN of 88.9 was derived from the 99% confidence interval range from 87.4 to 96.6 at Melana watershed. Residual sum of square (RSS) was reduced by 79% while the runoff model of Nash–Sutcliffe was improved by 233%. The SCS rainfall-runoff model can be calibrated quickly to address urban runoff prediction challenge under rapid land use and land cover changes.

Details

Improving Flood Management, Prediction and Monitoring
Type: Book
ISBN: 978-1-78756-552-4

Keywords

Article
Publication date: 1 January 1978

M. Balachandran

The institution of an annual series devoted to current and ongoing research in economics and business should be considered one of the notable developments during the period under…

Abstract

The institution of an annual series devoted to current and ongoing research in economics and business should be considered one of the notable developments during the period under review. Long standing need for such a reference not withstanding, there has been until this year no systematic attempt to organize a continuing series which concentrated on selected areas of ongoing research, especially adapted to the Jahrbucher format. By facilitating the publication of research papers which are longer than the conventional journal‐length article yet shorter than a monograph, publishing outlets available to scholars in the field have been infinitely expanded. Two years ago, the Royal Economic Society and the Social Science Research Council of Great Britain, developed an experimental series, published by Macmillan, entitled Surveys of Applied Economics. The JAI Press, Greenwich, Conn., has now come out with an annual series, which is expected to fill the gaps in at least seventeen areas of economic theory and business. These are briefly listed below, with pertinent bibliographical citations: Research in Economic Anthropology: An Annual Compilation of Research. Series editor, George Dalton. vol. 1. Sept. 1977‐ $22.00 ISBN 0‐89232‐040‐9; Research in Economic History: An Annual Compilation of Research. Series editor, Paul Uselding. vol. 1. Sept. 1976‐ $22.50 ISBN 0‐89232‐001‐X; Research in Health Economics: An Annual Compilation of Research. Series editor, Richard M. Scheffler. vol. 1. Sept. 1977‐ $22.50 ISBN 0‐89232‐042‐7; Research in Human Capital and Development: An Annual Compilation of Research. Series editor, Ismail Sirageldin. vol. 1. June/July 1977‐ $22.50 ISBN 0‐89232‐019‐2; Research in International Business and Finance: An Annual Compilation of Research. Series editor, Robert G. Hawkins. vol. 1. May/June 1977‐ $23.50 ISBN 0‐89232‐031‐1; Research in Labor Economics: An Annual Compilation of Research. Series editor, Ronald G. Ehrenberg. vol. 1. March 1977‐ $22.50 ISBN 0‐89232‐017‐6; Research in Law and Economics: An Annual Compilation of Research. Series editor, Richard O. Zerbe. vol. 1. Sept. 1977‐ $22.50 ISBN 0‐89232‐028‐1; Research in Marketing: An Annual Compilation in Research. Series editor, Jagdish N. Sheth. vol. 1. June 1977‐ $22.50 ISBN 0‐89232‐041‐9; Research in Philosophy and Technology: An Annual Compilation of Research. Series editor, Paul T. Durbin. vol. 1. March 1977‐ $22.50 ISBN 0‐89232‐022‐2; Research in Political Economy: An Annual Compilation of Research. Series editor, Paul Zarembka. vol. 1. Sept. 1977‐ $22.50 ISBN 0‐89232‐020‐6; Research in Population Economics: An Annual Compilation of Research. Series editor, Julian L. Simon. vol. 1. April 1977‐ $22.50 ISBN 0‐89232‐018‐4; Applications of Management Science. Series editor, Matthew J. Sobel. vol. 1. 1977‐ $22.50. ISBN 0‐89232‐023‐0; Research in Econometrics. Series editor, Dennis J. Aigner. vol. 1. 1977‐ $22.50 ISBN 0‐89232‐039‐7; Research in Experimental Economics. Series editor, Vernon L. Smith. vol. 1. 1977‐ $22.50 ISBN 0‐89232‐030‐3; Research in Finance. Series editor, Haim Levy. vol. 1. 1977‐ $22.50 ISBN 0‐89232‐043‐5; Research in Organizational Behavior. Series editor, Barry Staw. vol. 1. 1977‐ $22.50 ISBN 0‐89232‐045‐1; Research in Public Policy and Management. Series editor, Colin Blaydon. vol. 1. 1977‐ $22.50 ISBN 0‐89232‐044‐3.

Details

Reference Services Review, vol. 6 no. 1
Type: Research Article
ISSN: 0090-7324

Article
Publication date: 1 March 1977

Ken Button and David Pearce

Richard Quandt has recently noted an increasing tendency on the part of professional economists to introspect their work and activities. Whether this trend derives from some…

Abstract

Richard Quandt has recently noted an increasing tendency on the part of professional economists to introspect their work and activities. Whether this trend derives from some existential angst brought on by a feeling that the marginal social return from the nth journal article does not differ significantly from zero, or whether it results from a desire to formalise sheer bloody‐mindedness (“my two page article in the American Economic Review is better than your 50 page survey in the Journal of Cerebral Economics”) is not our concern. We simply wish to move with the tide by producing our own survey of how British economists rank the “prestige” of the professional journals. Our survey results are reported below and it will be seen that they have been produced in a manner which makes them directly comparable to those produced for America by Hawkins, Ritter and Walter. We also offer some comparisons with the findings of Moore.

Details

International Journal of Social Economics, vol. 4 no. 3
Type: Research Article
ISSN: 0306-8293

1 – 10 of 494