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Open Access
Article
Publication date: 15 December 2022

Maria Ferrer-Estévez and Ricardo Chalmeta

Sustainable customer relationship management (SCRM) is a combination of business strategy, customer-oriented business processes and computer systems that seeks to integrate…

10047

Abstract

Purpose

Sustainable customer relationship management (SCRM) is a combination of business strategy, customer-oriented business processes and computer systems that seeks to integrate sustainability into customer relationship management. The purpose of this paper is to contribute to the body of knowledge of marketing, business management and computer systems research domains by classifying in research categories the current state of knowledge on SCRM, by analysing the major research streams and by identifying a future research agenda in each research category.

Design/methodology/approach

To identify, select, collect, synthesise, analyse and evaluate all research published on SCRM, providing a complete insight in this research area, the PRISMA methodology, content analysis and bibliometric tools are used.

Findings

In total, 139 papers were analysed to assess the trend of the number of papers published and the number of citations of these papers; to identify the top contributing countries, authors, institutions and sources; to reveal the findings of the major research streams; to develop a classification framework composed by seven research categories (CRM as a key factor for enterprise sustainability, SCRM frameworks, SCRM computer tools and methods, case studies, SCRM and sustainable supply chain management, sustainable marketing and knowledge management) in which academics could expand SCRM research; and to establish future research challenges.

Social implications

This paper have an important positive social and environmental impact for society because it will lead to an increase in the number of green and socially conscious customers with an ethical behavior, while also transforming business processes, products and services, making them more sustainable.

Originality/value

Customer relationship management in the age of sustainable development is an increasing research area. Nevertheless, to the authors' knowledge, there are no systematic literature reviews that identify the major research streams, develop a classification framework, analyse the evolution in this research field and propose a future research agenda.

Details

Marketing Intelligence & Planning, vol. 41 no. 2
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 13 March 2017

Ricardo Chalmeta and Henna Viinikka

This paper aims to examine whether companies engaging in corporate philanthropy, a component of corporate social responsibility (CSR), disclose information about such activities…

Abstract

Purpose

This paper aims to examine whether companies engaging in corporate philanthropy, a component of corporate social responsibility (CSR), disclose information about such activities publicly on their websites, analyze whether there is a relation between the kind of charitable giving (in-kind donations or financial gifts), the number of donation types, or the industry sector the company belongs to, the mention on the company website and whether there is a relation between communicate company corporate philanthropy and communicate other company CSR issues.

Design/methodology/approach

The research methodology was descriptive statistics research method. The data were collected during the months of June and July 2013 from the websites of 141 companies that had recently engaged in corporate philanthropy.

Findings

The study found that, surprisingly, a considerable portion of companies practicing corporate philanthropy do not disclose that information on their websites. This was especially the case when donations were made with product instead of in cash.

Originality/value

This study quantifies the fact that many companies engage in CSR through corporate philanthropy but do not communicate those activities to a wider public. This can be seen as a missed opportunity to take advantage of a variety of positive effects that companies related to CSR benefit from. On the other hand, it can also be interpreted as a missed opportunity for the NGOs to encourage their donors to “come out” with their philanthropic activities.

Details

Journal of Information, Communication and Ethics in Society, vol. 15 no. 01
Type: Research Article
ISSN: 1477-996X

Keywords

Open Access
Article
Publication date: 13 October 2023

Ricardo Chalmeta and Maria Ferrer Estevez

Business intelligence (BI) is a combination of computer systems and managerial processes to support decision-making. The balanced scorecard is a kind of business intelligence tool…

1634

Abstract

Purpose

Business intelligence (BI) is a combination of computer systems and managerial processes to support decision-making. The balanced scorecard is a kind of business intelligence tool for performance measurement and management control aimed at balancing financial and non-financial as well as short- and long-term measures. The sustainable balanced scorecard is a modification of the original balanced scorecard developed to expressly consider governance, social, environmental and ethical issues, and therefore to allow sustainability concepts to be included within the strategy and the management of the organization. However, although the sustainable balanced scorecard is one of the most suitable tools for integrating sustainability within management, there are few examples of how to develop and implement it which can be used as reference models. To help solve this problem, this paper proposes a methodology for the development of a sustainable balanced scorecard, considering different phases such as planification, analysis, design or computer tool implementation, and describes the findings of three case studies.

Design/methodology/approach

The research was conducted using the qualitative multiple-case study method. This made it possible to establish the methodological issues regarding the performance and reporting of this study. Therefore, the research method for the conceptualization and execution of the case studies was divided into seven phases: definition of research goals and questions; proposed theoretical model; identification of units of analysis; case selection; definition of research methods and resources; fieldwork; data collection, classification of information and triangulation; formulation of the enhanced theory, model or methodology; and verification of the rigour and quality of the study.

Findings

Paper shows a methodology organized in phases, activities and tasks that allow a sustainable balanced scorecard to be planned, designed, built, computerized and controlled in order to integrate sustainability within the management systems of organizations.

Originality/value

This study contributes to the currently emerging sustainable balanced scorecard literature and practice and, more generally, to research on sustainability measurement and management. The methodology for sustainable balanced scorecard development and implementation showed in this paper contributes to the management and information systems theory because it makes it possible to overcome the shortcomings identified to date: it considers all the sustainability dimensions; it describes all the project life-cycle activities; it encourages stakeholders' participation; and it has been proved to work in real situations.

Open Access
Article
Publication date: 10 August 2023

Ricardo Chalmeta and Adriana M. Barbeito-Caamaño

This study aims to contribute to the field of computer systems for sustainability research. It proposes a framework for sustainability awareness using online social networks…

1063

Abstract

Purpose

This study aims to contribute to the field of computer systems for sustainability research. It proposes a framework for sustainability awareness using online social networks (OSNs) by analyzing major research streams of the current state of knowledge and different bibliometric variables, and identifies a future research agenda in the field.

Design/methodology/approach

The preferred reporting items for systematic review and meta-analysis (PRISMA) methodology, content analysis and bibliometric tools were employed to identify, select, collect, synthesize, analyze and evaluate all research published on sustainability awareness using OSNs to provide complete insight into this research area.

Findings

This study proposed a framework comprising four categories for sustainability awareness using OSNs. These four categories are: the key factors to success, analysis of existing tools, proposal of new methods, approaches and theoretical frameworks, and case examples. In addition, this study synthesized the future research challenges for each category of the proposed framework.

Originality/value

Fostering sustainability awareness and sustainable behavior using OSNs is a growing area of research that seeks cultural change in society to achieve sustainable development. Through OSNs, people can discover and become aware of the consequences of unsustainable practices and habits in society, and learn how to develop sustainable behavior.

Peer review

The peer review history for this article is available at https://publons.com/publon/10.1108/OIR

Details

Online Information Review, vol. 48 no. 2
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 16 March 2010

Raúl León‐Soriano, María Jesús Muñoz‐Torres and Ricardo Chalmeta‐Rosaleñ

The purpose of this paper is to propose a framework that intends to help organisations achieve the sustainability goal by means of a methodology that integrates sustainability in…

9462

Abstract

Purpose

The purpose of this paper is to propose a framework that intends to help organisations achieve the sustainability goal by means of a methodology that integrates sustainability in both the planning and management tasks of the organisation and that serves as a base for the implementation of an information system aligned with the business strategy.

Design/methodology/approach

After an exhaustive review of literature about corporate social responsibility, strategic planning of organisations and balanced scorecards (BSCs), a methodology has been developed that describes the process of designing and implementing a sustainability BSC for sustainability strategic planning and management.

Findings

The methodology can be easily implemented at companies with a minimum of computer resources, but managers play a key role in its success, since they are the responsible for providing the necessary environment for overcoming such an important change.

Research limitations/implications

The methodology has only been applied once and their results will only be able to be analysed after a long time. Meanwhile, more implementations have to be performed to test and improve the different steps und tools until the methodology can be considered definitive.

Practical implications

The methodology could be used by many organisations, improving their social and environmental performance and contributing to their sustainability and the sustainability of all of their stakeholders, specially for society as a whole. Readers of this paper could see a practical application of methodology and its viability by means of the case.

Originality/value

An innovative structure for BSCs which has been developed having in mind the sustainability since the beginning, but not justly adding environmental and social variables to a model designed with economical purposes.

Details

Industrial Management & Data Systems, vol. 110 no. 2
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 21 September 2020

Wesley Ricardo de Souza Freitas, Jorge Henrique Caldeira Oliveira, Adriano Alves Teixeira and Nelson Oliveira Stefanelli

This paper aims to analyze green human resource management's (GHRM’s) relationships with corporate social responsibility (CSR) and customer relationship management in Brazilian…

Abstract

Purpose

This paper aims to analyze green human resource management's (GHRM’s) relationships with corporate social responsibility (CSR) and customer relationship management in Brazilian companies.

Design/methodology/approach

A sample of 142 companies – from the electro-electronics, mechanical metals, packaging, footwear and plastics industries – was examined using the partial least squares method.

Findings

The results reveal that GHRM practices positively influence CSR practices, which act as a moderating construct to positively influence customer relationship management.

Research limitations/implications

The results cannot be generalized due to the non-probabilistic sampling used; however, the results meet the requirements of the statistical methodology.

Practical implications

These findings contribute to business managers' decision-making, as they demonstrate that organizations must develop a consistent culture focused on social and environmental issues. This also reveals that the human resources field can contribute to developing a socially correct company, with the subsequent possibility of satisfying customers to retain and create customer loyalty.

Social implications

The results show that for a company to be sustainable from an economic, social, and environmental perspective, the involvement of human resource management is fundamental.

Originality/value

This paper contributes to academia by presenting a new theoretical model, tested using a sample of Brazilian companies, which illuminates GHRM as an area still under development.

Details

International Journal of Productivity and Performance Management, vol. 70 no. 7
Type: Research Article
ISSN: 1741-0401

Keywords

Article
Publication date: 1 December 2022

Mariana Alvarenga, Ana Regina Aguiar Dutra, Felipe Fernandez, Ricardo Lemos Thomé, Ivone Junges, Nei Nunes and José Baltazar Salgueirinho Osório de Andrade Guerra

This study aims to propose an integrated model involving concepts of sustainability and social innovation (SI) in higher education institutions (HEIs).

Abstract

Purpose

This study aims to propose an integrated model involving concepts of sustainability and social innovation (SI) in higher education institutions (HEIs).

Design/methodology/approach

Based on a literature review, the authors were able to systematize sustainability and SI knowledge, in an integrated manner. Hence, the authors sought to develop a theoretical model that would integrate categories, indicators and sub-indicators, to review initiatives in HEIs in the sustainability and SI domains. The results indicated four major categories: mission, vision and values; curriculum; campus; and healthy environment. The integrated model was applied and validated in a Brazilian educational group, using the main corporate reports as data sources.

Findings

For the educational group analyzed in this study, the themes of sustainability and SI are explicitly and implicitly expressed in the mission, vision and values category. In the curriculum category, these themes are presented through the contents of cross-disciplines in all undergraduate courses, and also through outreach activities, integrating sustainability and SI in a theoretical and/or practical way. Regarding the campus category, the mention is explicit and the HEI works with initiatives aimed at achieving a “green” campus. In the healthy environment category, the educational group studied gives priority to the establishment of a safe and healthy work environment, focusing on labor rights and relations with society.

Originality/value

This work contributes to the advancement of research on the promotion of sustainability and SI in HEIs, proposing an innovative integrated model of analysis for the topics covered.

Details

International Journal of Sustainability in Higher Education, vol. 25 no. 4
Type: Research Article
ISSN: 1467-6370

Keywords

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