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Stakeholder theory may be the Archimedes lever that allows defining a possible Economy for the Common Good; however, the theory’s current level of development does not enable it to escape the criticism that considers it nothing more than shared egoism. The expansion of the concept of stakeholder, including not only groups that collaborate in the creation of value or which are actively impacted by the organisation, but also incorporating those affected by omission – non-stakeholders – would lead to the reconciliation of stakeholder theory and the common good. Nevertheless, to set it within corporate practice, besides having selfish and altruist incentives, would be of interest for the conceptual development of shapeholders, understood as the link between non-stakeholders’ interests and needs, and firms.

Despite the boom corporate social responsibility (CSR) and sustainability are enjoying nowadays in the agendas of both small and big companies, we still have difficulties in providing a clear definition of the concept of sustainability. There is no consensus on the criteria to be used to define and enhance responsible management that creates sustainable development.

After a systematic revision of the literature, authors have been mapping the limits of the research already done at different levels, dimensions, and horizons, so we do have a 360° map of the research on sustainability. Future developments are also explored to enrich and align the diverse approaches demanded to define this wide, complex, and by now, equivocal concept and the conclusions reveal the many gaps not yet covered in the research field, signposting key issues for further work.