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The corporate Web site is an indispensable part of any e‐commerce venture. If users find it difficult to do electronic transactions, they will visit another online source, or go to a physical source instead. Evaluating the performance of e‐commerce Web sites has received some attention in the past few years, but there is still a pressing need for a more comprehensive approach. This paper attempts to address this need by providing an e‐commerce Web site evaluation framework and method built on solid business principles, and using multidimensional scaling to analyse evaluation data and present the results in a graphic manner for easy interpretation.