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1 – 10 of over 2000
Article
Publication date: 1 April 2008

Matthew Gill

This study approaches corporate sponsorship of sport as identification rhetoric to further understand the relationship created between consumers and corporate sponsors…

Abstract

This study approaches corporate sponsorship of sport as identification rhetoric to further understand the relationship created between consumers and corporate sponsors. The focus is on the corporate sponsorship of the NASCAR (National Association for Stock Car Auto Racing) Sprint Cup Series, examining how sponsorship messages utilise identification tactics. The study finds that messages rhetorically create identification through common ground and unifying symbol strategies between the sponsor and sponsored activity, and between the sponsor and consumer.

Details

International Journal of Sports Marketing and Sponsorship, vol. 9 no. 3
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 18 October 2011

Melanie Feinberg

This study aims to examine how systems for organizing information may present an authorial voice and shows how the mechanism of voice may work to persuasively communicate…

2053

Abstract

Purpose

This study aims to examine how systems for organizing information may present an authorial voice and shows how the mechanism of voice may work to persuasively communicate a point of view on the materials being collected and described by the information system.

Design/methodology/approach

The paper synthesizes a conceptual framework from the field of rhetoric and composition and uses that framework to analyze how existing organizational schemes reveal authorial voice.

Findings

Through textual analysis, the mechanism of authorial voice is described in three example information systems. In two of the examples, authorial voice is shown to function as a persuasive element by enabling identification, the rhetorical construct defined by the literary critic Kenneth Burke. In one example, voice appears inconsistently and does not work to facilitate persuasion.

Research limitations/implications

This study illustrates the concept of authorial voice in the context of information systems, but it does not claim to comprehensively catalog all potential manifestations of authorial voice.

Practical implications

By analyzing how information systems work as a form of document, we can better understand how information systems communicate to their users, and we can use this understanding to facilitate design.

Originality/value

By creating designs that incorporate an enhanced conceptual grasp of authorial voice and other rhetorical properties of information systems, the construction of information systems that systematically and purposefully communicate original, creative points of view regarding their assembled collections can be facilitated, and so enable learning, discovery, and critical engagement for users.

Details

Journal of Documentation, vol. 67 no. 6
Type: Research Article
ISSN: 0022-0418

Keywords

Article
Publication date: 3 April 2017

William Henry Collinge

This paper aims to examine how client requirements undergo representational and transformational shifts and changes in the design process and explore the consequence of…

Abstract

Purpose

This paper aims to examine how client requirements undergo representational and transformational shifts and changes in the design process and explore the consequence of such changes.

Design/methodology/approach

A series of design resources relating to hospital departmental configurations are examined and analysed using a social semiotic framework. The findings are supplemented by practitioner opinion.

Findings

Construction project requirements are represented and transformed through semiotic resource use; such representations deliver specific meanings, make new meanings and affect project relationships. Requirement representations may be understood as socially motivated meaning-making resources.

Research limitations/implications

The paper focuses on one set of project requirements: hospital departmental configurations from a National Health Service hospital construction project in the UK.

Practical implications

The use of semiotic resources in briefing work fundamentally affects the briefing and design discourse between client and design teams; their significance should be noted and acknowledged as important.

Social implications

The findings of the paper indicate that briefing and design work may be understood as a social semiotic practice.

Originality/value

This original paper builds upon scholarly work in the area of construction project communications. Its fine-grained analysis of briefing communications around representations of specific requirements is novel and valuable.

Details

Journal of Engineering, Design and Technology, vol. 15 no. 2
Type: Research Article
ISSN: 1726-0531

Keywords

Article
Publication date: 11 April 2019

Hooman Saeli

The purpose of this paper is to shed light on corporate sustainability reports (CSRs). In doing so, a number of rhetorical moves were identified in such reports and the…

Abstract

Purpose

The purpose of this paper is to shed light on corporate sustainability reports (CSRs). In doing so, a number of rhetorical moves were identified in such reports and the rhetorical purposes of those moves were investigated. The findings helped understand the corporations’ eco-ideologies and priorities.

Design/methodology/approach

A total of 12 CSRs from laptop-manufacturing companies were chosen. The CSRs then underwent data coding which led to the identification of rhetorical moves and sub-moves. The identified moves were then analyzed contextually to interpret the corporations’ larger-scale ideologies.

Findings

The findings identified a number of rhetorical moves. For instance, the corporations were shown to stress issues, such as resource management and waste management, in the CSRs. In addition, linguistic analysis of the CSRs indicated that the companies accepted their share in environmental issues and aimed to address such issues.

Originality/value

The present study is the first known attempt at analyzing the CSRs issues by laptop manufacturers. While some previous studies (Mason and Mason, 2012) have investigated the CSRs issued by a wide array of companies, no existing study has focused on tech companies.

Details

Corporate Communications: An International Journal, vol. 24 no. 3
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 7 April 2015

Lauri Lepistö

The purpose of this paper is to improve the understanding of the rhetoric used to promote enterprise resource planning (ERP) systems, which are complex organisation-wide…

Abstract

Purpose

The purpose of this paper is to improve the understanding of the rhetoric used to promote enterprise resource planning (ERP) systems, which are complex organisation-wide software packages inherently connected to the domains of management and organisation.

Design/methodology/approach

The study adopts a post-essentialist view on ERP systems and takes the form of a rhetorical analysis. Engaging in rhetorical scholarship in the area of technological change and management fashion literatures, this paper offers a close reading of a management text on ERP systems by Thomas H. Davenport published in 1998 in the Harvard Business Review.

Findings

The rhetorical analysis distinguishes and identifies three rhetorical strategies – namely, rationalisation, theorisation and contradiction – used to promote ERP systems and thus involved in the construction of the phenomenon revolving around ERP systems.

Originality/value

In spite of the importance of the rhetorical analysis of information technology in the context in which they operate, this paper argues that constructions of ERP systems should also be analysed beyond organisation-specific considerations. It further suggests that both researchers and practitioners should take seriously the rhetoric invoked by the well-known management writer that may easily go unnoticed.

Details

Baltic Journal of Management, vol. 10 no. 2
Type: Research Article
ISSN: 1746-5265

Keywords

Article
Publication date: 28 January 2013

Karim Messeghem and Marie-Pierre Fourquet-Courbet

Mass retail in France, as an organizational field, experienced an institutional change when the Dutreil Law was promulgated on August 2, 2005. This new text is the result…

Abstract

Purpose

Mass retail in France, as an organizational field, experienced an institutional change when the Dutreil Law was promulgated on August 2, 2005. This new text is the result of a long process through which different groups of opposing logics faced one another. Michel-Edouard Leclerc actively took part in the debate launched about the Galland Law reform. His institutional activism has contributed to this change and he can be qualified, on that account, as an institutional entrepreneur. Anchored in neo-institutional theory, this article contributes to understanding the part played by the institutional entrepreneur in the process of institutional change. Design/methodology/approach

Design/methodology/approach

The authors analyze Michel-Edouard Leclerc's discourse on his weblog to characterize the rhetorical strategies he adopts to legitimize change. The analysis is based on the works of the pragmatics of communication and on a detailed semantic analysis of reference fields (Tropes

Findings

This contribution has enabled the author to stress the part of the institutional entrepreneur in the transformation of an organizational field. The rhetorical strategies implemented here contribute to modifying institutional logic. From a theoretical point of view, this contribution links the neo-institutional approach with entrepreneurship by proposing to define the institutional entrepreneur as an actor pursuing political opportunities.

Originality/value

One important advantage of this work is that the authors have offered a methodological framework for studying the discourse of institutional entrepreneurs. The paper proposes empirical operationalization of rhetorical strategies. This contributes to improving the validity of the research because the identification of rhetorical strategies is no longer exclusively related to the researcher's subjective interpretation. The work also has practical implications for the actors: how can their discourse play a part in the institutionalization process?

Details

International Journal of Retail & Distribution Management, vol. 41 no. 1
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 1 June 2005

Inger Askehave and Anne Ellerup Nielsen

The purpose of this paper is to account for the genre characteristics of non‐linear, multi‐modal, web‐mediated documents. It involves a two‐dimensional view on genres that…

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Abstract

Purpose

The purpose of this paper is to account for the genre characteristics of non‐linear, multi‐modal, web‐mediated documents. It involves a two‐dimensional view on genres that allows one to account for the fact that digital genres act not only as text but also as medium.

Design/methodology/approach

The theoretical framework of the article is the Swalesian genre theory used in academic settings all over the world to investigate the relationship between discourse and social practice and to teach genre conventions to students of language and communication. Up till now most genre research has focused on the characteristics of “printed” texts, whereas less has been done to apply the genre theory to digital genres.

Findings

The article discusses the characteristics of digital genres, notably the media constraints that have a significant effect on the production and reception of digital genres and suggests an extension of the Swalesian genre model that takes the digital characteristics into account.

Research limitations/implications

The suggestion for a revised genre model is not based on an extensive empirical study of various types of web sites. The observation is restricted to a limited number of commercial web sites.

Originality/value

The article proposes new insights into the concept of genre adapting traditional models of genre theory to web‐mediated texts. A revised two‐dimensional genre model incorporating media elements into the concept of genre thus takes account of the particular characteristics of the navigation and reading elements of web‐mediated genres.

Details

Information Technology & People, vol. 18 no. 2
Type: Research Article
ISSN: 0959-3845

Keywords

Abstract

Details

Communication as Gesture
Type: Book
ISBN: 978-1-78756-515-9

Article
Publication date: 7 January 2014

Reijo Savolainen

The major aim of this study is to specify the ways in which rhetorical strategies are employed in Q&A (question and answer) discussion, and how information sources are…

1763

Abstract

Purpose

The major aim of this study is to specify the ways in which rhetorical strategies are employed in Q&A (question and answer) discussion, and how information sources are used to support such strategies.

Design/methodology/approach

The study is based on the analysis of 944 answers provided to the questions about global warming in Yahoo! Answers. The answers were analysed by means of descriptive statistics and qualitative content analysis.

Findings

Twelve rhetorical strategies serving the ends of classic rhetorical appeals, i.e. ethos, pathos and logos, were identified. The answerers drew most frequently on strategies related to logos (for example, appeal to reason) and ethos (for example, appeal to authority), while the strategies serving the ends of pathos (for example, argument ad hominem) were less popular. To support the rhetorical strategies, the answerers mainly used scientific sources such as websites of research organizations and persuasive material like Youtube videos.

Research limitations/implications

The findings are based on the analysis of a Q&A site focusing on a controversial issue providing fertile ground for the use of rhetorical arguments.

Practical implications

The findings can be used in information literacy instruction. It would be easier for the users to evaluate the relevance and credibility of information if they become aware of the specific ways in which askers and answerers on Q&A sites make use of persuasive communication.

Originality/value

The study is unique in that it elaborates the ways in which rhetorical strategies are employed as ways of persuasive communication in Q&A discussion.

Details

Journal of Documentation, vol. 70 no. 1
Type: Research Article
ISSN: 0022-0418

Keywords

Article
Publication date: 18 November 2022

Chaohua Huang, Shaoshuang Zhuang and Haiyan Ma

This study aims to examine the effects of pathos in sustainable brand stories featuring masculinity on brand masculinity and men’s sustainable brand attitude using…

Abstract

Purpose

This study aims to examine the effects of pathos in sustainable brand stories featuring masculinity on brand masculinity and men’s sustainable brand attitude using Aristotle’s rhetoric theory.

Design/methodology/approach

Three independent online experiments (N = 398; N = 216; N = 247) were conducted to observe how participants responded to a sustainable brand story. Data collected through a post-experimental survey were used to test the proposed model. Research hypotheses were inspected using SPSS.

Findings

The authors reveal brand masculinity is influenced by varying degrees of pathos: participants who read stories with all three pathos elements (metaphor, humor and empathy) demonstrated the highest level of perceived brand masculinity. Male consumers showed more positive attitudes toward masculine sustainable brand stories than feminine ones. The authors also identify the moderating effect of consumer generation: Gen Z (versus Gen Y) consumers demonstrated stronger character identification with hybrid masculinity (versus hegemonic masculinity) sustainable brand stories, resulting in more favorable sustainable brand attitudes.

Originality/value

The study provides a new angle for exploring the relationship between gendered sustainable brand stories and sustainable brand attitudes. It is the first (to the authors’ knowledge) that links Aristotle’s rhetoric theory to brand gender research, and it empirically demonstrates how male consumers from different generational cohorts respond to different masculinity strategies used by sustainable brands.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

1 – 10 of over 2000