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The purpose of this paper is to delve into some of the key internal and external factors that led to the choice of specific strategies for union revitalization using the theoretical framework built upon framing perspectives, the strategic action field (SAF), and the strategic choice theory.

The authors used a stringent definition and corresponding operationalization of trade union revitalization. The present research has been carried out on a registered industrial union within the context of Global South, specifically in India.

Evidence was found for the trade union adopting a mix of strategies for revitalization, namely, union organizing, social movement unionism, and union restructuring. A mix of both internal and external factors identified informed the choice of revitalization strategies.

Specific limitations include the subjectivity of the inference in spite of taking due precautions, and lack of generalizability of the findings based on a single case study.

A strong identity, coupled with structural vitality and optimum use of resources enables trade unions to frame the need of a strategy for revival in order to counter the strategic action of employers resulting in union revitalization.

The theoretical novelty of this research stems from the amalgamation of collective action frames, SAF, and strategic choice framework to understand the union revitalization in the context of Global South.

The purpose of this paper is to provide an exploratory examination of urban retail marketing and management strategies employed in six US cities with reputations for having central business districts (CBD) that are either flourishing or developing. It also investigates the roles played by urban retailers in working with CBD revitalization efforts.

Depth interviews were conducted with economic development managers and urban retailer owners/managers from each CBD. Content analysis, preceded by a comprehensive review of academic and trade literature, was used to identify key concepts. An iterative coding process resulted in identifying broad strategic themes and related strategies.

Strategies were classified into three urban retailing and five economic revitalization themes. These strategies varied depending on whether cities had flourishing or developing CBDs.

The study provided a systematic and comprehensive examination of strategies that may guide theory development and provide practical information on CBD redevelopment. Potential bias in results should be considered when evaluating results due to the use of qualitative methods and convenience sampling.

Information concerning similarities in the redevelopment efforts of six comparable US cities is provided.

This study explores factors influencing the revitalisation of a multinational brand that is perceived negatively by local consumers because of various reasons such as past poor quality or negative publicity.

This study conceptualises brand revitalisation as a second order construct, arguing that brand revitalisation is comprised of improved brand image, brand associations, and brand attitudes. Innovative product improvements, warranty programs, third‐party appraisals, and advertising communications are hypothesised to play a role in revitalising multinational brands plagued by negative perceptions. In addition, the moderating effect of the management's local market knowledge is tested on several proposed relationships.

According to the results, international brand revitalisation is positively influenced by innovative product improvements, warranty programs, and advertising communications.

While overall brand perceptions play an important role in influencing consumer decisions, understanding what improves the consumer's perception of multinational brands is of vital importance to marketers. The empirical results suggest that product innovations, warranty programs, third‐party appraisals, and advertising communications all help revitalise a firm's damaged brand in international markets. These findings offer multiple strategic implications to managers for their multinational brand revitalisation/management.

The value of this research lies in its goal to go beyond the general brand recovery guidelines suggested in the literature and to offer potential marketing strategies that could actually motivate the consumer to change his or her negative opinion about a multinational brand. This is one of the first empirical studies on multinational brand revitalisation.

The purpose of this paper is to find out: strengths/weaknesses, environmental opportunities/threats encountered by traditional market; traditional market business position; and a proper business strategy to be applied by traditional market and its implication on the marketing strategy.

The population in this research was policy makers in Bali Province, in relation to the development and revitalization planning of traditional market, and traders doing their activity in a traditional market. The data analysis used internal and external strategic factor matrix (IE).

Key external strategic variables that pose both current and future threats are information technology, bargaining power with buyers and competitors. The key internal strategic variables which are included both present and future strengths are product quality, product variety offered, uniqueness of products offered, affordable product prices, bargaining process, strategic market location, service speed and vast parking lot. Based on the business position of the present Denpasar traditional market which is in quadrant V, while in the future it will be in quadrant II, the strategy properly applied is the proper competition strategy to be grown and built.

The research was only conducted to traditional markets in Bali, thus it cannot be generalized to wider areas, and this research used the survey method where the data collection process was done in a certain point of time or cross-section, whilst the environment would experience extra quick changes. Therefore, it is important to do this research in the future.

The originality for this paper shows the comprehensively development strategies, revitalization strategies in traditional market, by using strength weakness opportunity threat and IE matrix analysis, and research location which is conducted in Bali that has different tourist condition and potentials from other regions.

The purpose of this paper is to provide a deeper understanding of the rural revitalization strategy, from the perspective of the fundamental functions that should be served by China’s rural areas in the implementation of this strategy.

Theoretical and comparative analyses of the functional relationship between China’s rural development and urban development, between China’s agricultural development and industrialization and that between China’s traditional culture and rural development today are conducted to identify the fundamental functions that should be performed well by China’s rural areas in the implementation of the rural revitalization strategy.

Three fundamental functions of China’s rural areas are identified: first, the function of ensuring national food security and the supply of important agricultural products; second, the function of providing effective ecological barriers, a good eco-environment and high-quality ecological products; third, the function of inheriting the extraordinary traditional Chinese culture.

This paper is the first to systematically summarize the fundamental functions China’s rural areas should perform during the process of rural revitalization.

This article revealed the difficulties that lie ahead of implementation of the rural revitalization strategy.

This article performed a systematic analysis of the difficulties ahead of implementation of the rural revitalization strategy on the basis of three factors, namely, people, land and money.

This article concluded that it is necessary to revitalize the rural human resources by introducing skilled labor; managing the farmer–land relationships through deepening the land reform and facilitating multidimensional investment that includes fiscal, financial and social factors.

For the first time, this article systematically explored the solutions to the problems related to people, land and money in the implementation of the rural revitalization strategy.

This paper aims to investigate the relationship between community participation and community evaluation of heritage revitalisation projects in the context of Hong Kong. In 2007, the Hong Kong Special Administrative Region government introduced a Revitalisation Scheme to conserve and revitalise government-owned historic buildings. Nevertheless, since the announcement of the Revitalisation Scheme, whether the concerned revitalisation projects could benefit the local community, as publicized in the multiple objectives of the scheme by the government, has become a very contentious issue. This issue seriously affects the communities’ attitudes and opinions on the Revitalisation Scheme. This paper will address this issue from the perspective of community participation in heritage revitalisation projects. Based on a recently completed revitalisation project under the Revitalisation Scheme, this paper asserts that there is a positive correlation between community participation and community evaluation of the project’s social impact.

The purpose of this paper is to identify key missions in the “three nong” domain (i.e. issues related to agriculture, farmers and rural areas in China) that should be successfully accomplished to successfully implement the rural revitalization strategy.

Specified objectives involved in the grand goal of “Completing the Building of a Moderately Prosperous Society in All Respects” and China’s current achievements in the “three nong” domain are systematically compared; weak points are discussed and priorities to address these weak points are outlined.

In this paper, four key missions are identified: first, to win the battle against poverty; second, to stabilize the bedrock of agricultural and rural development; third, to complete key missions (i.e. to build and develop thriving businesses, pleasant living environments, socialized etiquette and civility, effective governance and prosperous life) in the initial stage of rural revitalization; and finally, to establish an efficient policy framework for prioritizing agricultural and rural development and mobilize resources to support the four priorities in agricultural and rural development (i.e. priorities in personnel, resource, funding and public service allocation).

This paper is the first to systematically summarize and identify key missions that should be accomplished for the successful implementation of the rural revitalization strategy.

The objective of the paper is to provide an understanding of how large organisations develop line extensions of their brands and to present guidelines for management when considering an upscale line extension.

A qualitative research technique was used in this study. It involved case study research in the beverage industry, where 11 senior marketers were interviewed in depth.

A line extension into premium categories was seen to be an effective strategy to revitalise a brand. Respondents also stated that the line extension needs to be very closely linked to the core brand. Being an early entrant but not first‐to‐market or late‐to‐market was also important.

Guidelines to management are provided and a framework is developed for using upscale line extensions in brand revitalization strategies. Marketing managers have been given a three‐step approach to line extension management.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

This research paper concentrates on ways of developing the revitalization of traditional markets by suggesting ways in which market traders in Bali can increase their revenue. A number of structural strategies deployed by market managers and government officials can also promote the cultural appeal of traditional markets as convenient and interesting shopping venues.

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.