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The purpose of this paper is to explore the potential of Wikipedia as a venue for academic publishing.

By looking at other sources and studying Wikipedia structures, the paper compares the processes of publishing a peer‐reviewed article in Wikipedia and the open access journal model, discusses the advantages and challenges of adopting Wikipedia in academic publishing, and provides suggestions on how to address the challenges.

Compared to an open access journal model, Wikipedia has several advantages for academic publishing: it is less expensive, quicker, more widely read, and offers a wider variety of articles. There are also several major challenges in adopting Wikipedia in the academic community: the web site structure is not well suited to academic publications; the site is not integrated with common academic search engines such as Google Scholar or with university libraries; and there are concerns among some members of the academic community about the site's credibility and impact in academia.

This paper promotes a fundamental idea for adjusting methods of creating and disseminating academic knowledge. It is a valuable resource for those interested in academic innovation, for research librarians, and for the academic community in general. This topic has not been sufficiently addressed in the literature.

This paper aims to report a research approach that explores how to use evaluations of previous social marketing efforts to assess and guide a new shelterbelt program called Working Tree. By targeting farmers, this new program aims to gain benefits from enhancing and expanding on-farm tree shelterbelts on the Canadian prairies.

This paper uses a novel method that relies on secondary data from six completed social marketing cases as data for a comparative analysis with the new program. A conceptual framework is proposed and applied. This framework incorporates process and outcome indicators of evaluation, key dimensions of the rational choice theory and proven practices from experience.

Analysis suggests key parameters of the Working Tree program to be appropriate, with some modifications. However, limitations in the data also point to avenues for future research to deepen the authors’ understanding of assessing a new social marketing program in the prelaunch phase. More research is needed on what works, where and why.

The seven indices are a modest set for comparatives and are not exhaustive. Six selected cases are small samples that are unable to fully reflect the environmental nature of the new program; yet, they contained critical data for the comparative analysis. Financial data are not in constant dollars, which would be needed when further analysis is undertaken.

This paper illustrates the importance of the evaluation stage of the social marketing process. It demonstrates the practicality of being able to effectively draw upon previous evaluations to inform new program investors and social marketers at the prelaunch stage.

The conceptual framework and method present a novel approach to use evaluation data to guide new program funding and initiatives. It is offered with the hope that others might draw upon the ideas presented here and advance them.

This paper aims to deal with integrated planning and scheduling problem in multi-site manufacturing environment and provides a comprehensive review of literature. Classification schemes and various aspects of planning and scheduling problem in multi-site manufacturing are highlighted.

A structured review methodology is adopted to classify the relevant literature. Taxonomy for classification of the problem is presented, followed by review of modelling approaches, solution strategies and challenges faced in multi-site integrated planning and scheduling problem.

The paper is concluded with interesting research findings and a short view on directions related to modelling approach, solution strategy and technique for further developments in the area of multi-site integrated planning and scheduling.

The findings of this study would be helpful for future researchers and practitioners to provide a knowledge base and to further work in this area.

This study attempts to consolidate the diverse literature available and highlight the various aspects of planning and scheduling in multi-site manufacturing.

Before January 1938, no major journal in any of the three disciplines most concerned—English, Education, Library—had a department regularly devoted to Reference Book Review. Only those of us dedicated to the practice and teaching of Reference can experience the exhilaration of having, at last, not only a department, but an entire journal committed to Reference Book Reviewing, as is RSR. This editorial begins with a salute to the founders of Reference Services Review, continues with a condensed chronicle of a four‐decade crusade for the recognition of a Literature of Reference; and concludes with a statement on the art and science of Reference Literary Criticism today.

In academics and industry, significant efforts have been made to lead planners and control teams in evaluating project performance and control. In this context, numerous control metrics have been devised and put into practice, often with little emphasis on analyzing their underlying concepts. To cover this gap, this research aims to identify and analyze a holistic list of control metrics and their functionalities in the construction industry.

A multi-step analytical approach was conducted to achieve the study’s objectives. First, a holistic list of control metrics and their functionalities in the construction industry was identified. Second, a quantitative analysis based on social network analysis (SNA) was implemented to discover the most important functionalities.

The results revealed that the most important control metrics' functionalities (CMF) could differ depending on the type of metrics (lagging and leading) and levels of control. However, in general, the most significant functionalities include managing project progress and performance, evaluating the look-ahead level’s performance, measuring the reliability and stability of workflow, measuring the make-ready process, constraint management and measuring the quality of construction flow.

This research will assist the project team in getting a comprehensive sensemaking of planning and control systems and their functionalities to plan and control different dynamic aspects of the project.

The purpose of this study is to provide a domain statement for hospitality marketing research. The objectives of the study are to analyze the evolution of hospitality marketing research over the past 25 years, determine how the research paradigms changed over time in hospitality marketing relative to mainstream marketing and provide scholars with suggestions for developing and managing a marketing research agenda. The findings of this study help not only scholars involved in marketing research but also hospitality scholars across all disciplines.

A content analysis of > 1,700 marketing articles is provided, with articles published in three leading hospitality journals and one mainstream marketing journal over a 25-year period. Additionally, the authors consulted leading hospitality scholars to solicit their views and suggestions on hospitality marketing research.

The results show the evolution of hospitality marketing over a 25-year period. This provides insights into how hospitality has unique aspects, which can lead to contributions in mainstream marketing.

Due to its longitudinal nature and breadth (e.g., number of journals covered), this is the most comprehensive study of hospitality marketing research. The findings of the study provide direction for all hospitality scholars as well as those involved in hospitality marketing research.

This paper, which is based on experience from a recent, large, social‐marketing intervention to improve reproductive health in Orissa, India, reviews evidence of harmful effects of improper disposal of male condoms, e.g. ingestion by cattle, effects on humans (e.g. rag pickers), length of time to biodegrade, drain blockage, screen‐cleaning and disposal costs to waste‐water treatment systems. Evidence of impact on the aquatic environment, of hormones from oral contraceptive pills excreted in urine was examined. Given the dearth of published and anecdotal data on the subject, it is concluded that further evidence of the magnitude and severity of the problem in Orissa and similar places in less developed countries is required to facilitate planning of mitigation actions that can be incorporated into social marketing of reversible contraceptives.

The purpose of this paper is to evaluate the extent to which consumers will exert more effort to avoid risk (negative reviews) versus seek reward (positive reviews) when making a restaurant decision.

This study investigates the influence of distance and review valence on restaurant decisions. A 2 (base restaurant review valence: negative, neutral) × 2 (target restaurant review valence: neutral, positive) × 2 (distance: 30 min, 60 min) between-subjects factorial design was used.

People exert more effort to seek a reward versus avoid a risk. People will drive any distance to dine at a restaurant with positive reviews. However, the tendency to avoid a restaurant with negative reviews declines as distance increases.

This study emphasizes the critical role of positive reviews in the restaurant industry. This research provides guidance to operators to manage online reviews effectively. The marketing strategy taking into account review valence and distance allows the business to attract new customers and grow its customer base.

This research synthesizes asymmetry effects and prospect theory with the level of risk associated with the outcome. This research is theoretically noteworthy since the finding of a reverse asymmetry principle is in contrast with the traditional belief of risk-avoidance when comparing gains and losses.

Webrooming (i.e. searching information online and making the final purchase in a physical store) has become a popular shopping practice, but remains insufficiently studied. To address this, a research framework encompassing online and offline channel attributes (i.e. online review diagnosticity, online search convenience, expected price loss, offline purchase effort and offline after-sales service convenience), consumer traits (i.e. anticipated regret) and shopping experience (i.e. smart-shopping perception) as determinants of webrooming continuance intention is proposed.

The proposed model was validated by conducting a questionnaire-based survey that yielded 354 useable responses. The data was subjected to partial least squares structural equation modelling and importance-performance map analysis.

According to the obtained results, online review diagnosticity, offline after-sales service convenience and anticipated regret are the vital antecedents of webrooming continuance intention, while smart-shopping perception acts as the mediator.

The current study adds significantly to the body of knowledge about webrooming by validating the inter-relationships between online review diagnosticity, after-sales service convenience, anticipated regret, smart-shopping perception and webrooming continuance intention.

The purpose of this chapter is to develop a model of union reform that may help to revitalize the labor movement. Our model presents a path using democracy and militancy to overcome union oligarchy to build stronger unions and a stronger broader movement. We develop a new model of union revitalization by expanding the Voss and Sherman (2000) model from our own experiences and a review of past union revitalization efforts. Democratic and militant strategies are a key to successful reform efforts. Entrenched union leaders tend to oppose such efforts. Reformers must adequately overcome entrenched leader responses to succeed in reforming their unions. We have developed a new conceptual model of union revitalization. Our model should be tested further through in-depth case studies and analysis of reform efforts which have failed or succeeded. Our model presents strategies and tactics for labor activists to revitalize their unions and the labor movement. We present a new model of union revitalization that looks at both internal and external union revitalization. This chapter accumulates evidence across reform efforts throughout the modern history of unions. This comparative and contrasting analysis of the evidence from these efforts is a unique contribution to the field. Further, the resulting model from this review presents a unique focus on the strategies and tactics of reform efforts as well as the interaction between union reform efforts and entrenched leaders. This model provides a path for both future research and practical revitalization efforts.