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Article
Publication date: 1 March 2000

Katherine Corby and Steven Sowards

The online worlds of education and business increasingly converge. Rather than fear competition for readers from the commercial sector, academic Internet authors can…

Abstract

The online worlds of education and business increasingly converge. Rather than fear competition for readers from the commercial sector, academic Internet authors can respect and learn from it. The principles behind successful commercial Web sites (clear mission, valuable content, clean design and canny publicity) can be applied by academics in establishing non‐profit Web sites. The origin and progress of the Education Book Reviews Web site, providing brief reviews of current professional publications, illustrates successful applications of these effective techniques.

Details

Reference Services Review, vol. 28 no. 1
Type: Research Article
ISSN: 0090-7324

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Article
Publication date: 31 May 2013

Ronald E. Goldsmith, Margherita Pagani and Xiaojing Lu

The purpose of the studies was to test if extent of prior social media activity could predict likelihood that a consumer would post reviews on a new review website.

Abstract

Purpose

The purpose of the studies was to test if extent of prior social media activity could predict likelihood that a consumer would post reviews on a new review website.

Design/methodology/approach

Two online surveys were conducted presenting scenarios in which users were asked about prior social media activity, the number of social networks they belonged to in study one, and how actively they had posted reviews in study two. These questions were followed by descriptions of new review websites, a general local merchant review website in study one and a local restaurant review website in study two.

Findings

Although demographics did a poor job of predicting who would post reviews on the new review websites, prior active social media use and review posting did modestly predict intention to post reviews on the new review websites.

Research limitations/implications

This is not an experimental study and so causality cannot be claimed. Descriptively, although the results were consistent in two studies using different stimuli, other factors might prove to be better predictors of active user‐generated content for other types of sites.

Practical implications

The findings suggest a simple and effective way for two‐sided platform managers to identify potential active reviewers so that they can target them through marketing strategies to encourage their essential participation and less‐active users can be similarly targeted to encourage modest use.

Originality/value

No other studies can be found that focus on this aspect of managing two‐sided platforms. The results might be important for managers of other similar websites that depend on user‐generated content for their value.

Details

Journal of Research in Interactive Marketing, vol. 7 no. 2
Type: Research Article
ISSN: 2040-7122

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Article
Publication date: 2 March 2010

Roger Williams, Ton van der Wiele, Jos van Iwaarden and Steve Eldridge

The purpose of this paper is to develop understanding about the quality of user generated content (UGC) on web sites from the point of view of the customer. This is an…

Abstract

Purpose

The purpose of this paper is to develop understanding about the quality of user generated content (UGC) on web sites from the point of view of the customer. This is an area not yet explored, while the use of UGC is expanding on many web sites and its importance is rapidly growing.

Design/methodology/approach

The research undertaken is a pilot amongst a small number of interviewees who have been asked to judge the quality of UGC on hotel web sites.

Findings

The findings of the research show that three types of information are needed by the person using UGC on hotel web sites: objective information about the hotel; information about the reviewer's qualifications; and information about the reviewer's beliefs and expectations.

Research limitations/implications

Because of the small number of interviewees this research is limited and can be defined as explorative. The outcomes can be used to develop a survey instrument in relation to further research on user generated content.

Originality/value

This research is original because there has not been any other initiative in this area and it will certainly stimulate more research because of the importance UGC has in a world of expanding internet usage. The outcomes of the small‐scale pilot will make it possible to develop broader quantitative research on UGC on web sites.

Details

The TQM Journal, vol. 22 no. 2
Type: Research Article
ISSN: 1754-2731

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Article
Publication date: 12 October 2015

Ángel Herrero, Héctor San Martín and José M. Hernández

The purpose of this paper is to advance in research on consumer psychology of hospitality, since it investigates how online search behavior of users (particularly…

Abstract

Purpose

The purpose of this paper is to advance in research on consumer psychology of hospitality, since it investigates how online search behavior of users (particularly, information search and choice) is influenced by the opinions of other people in a new context characterized by the generalized use of Web 2.0 applications.

Design/methodology/approach

Empirical research was carried out in the hotel sector in Iberian Peninsula, where two Web 2.0 applications are especially relevant for users: the review Web sites and the hotel interactive Web sites. A qualitative method (in-depth interviews with hotel managers) and a quantitative technique (personal surveys to a sample of 830 users) were used to conduct this research.

Findings

The results indicates that the perceived influence on behavior of the user-generated content on these Web 2.0 applications is determined, in both cases, by the value of the information, the credibility of the sources and the degree of similarity between the user and the creators of content.

Practical implications

Firms should have an active presence in the review Web sites and the hotel interactive Web sites, and use these platforms for market research and communication. Firms should engage users to post content, support their credibility and facilitate the evaluation of the content generators’ similarity.

Originality/value

This paper is the first study in the hospitality literature that develops and empirically tests an integrative model explaining the perceived influence on behavior of user-generated content on Web 2.0 applications.

Details

International Journal of Contemporary Hospitality Management, vol. 27 no. 7
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 2 February 2015

Hyo-Jin Jeong and Dong-Mo Koo

The purpose of this paper is to propose a model to test whether the combined effects of valence and objectivity/subjectivity of online review have an effect on consumer…

Abstract

Purpose

The purpose of this paper is to propose a model to test whether the combined effects of valence and objectivity/subjectivity of online review have an effect on consumer judgment and whether e-WOM platforms have a moderating effect.

Design/methodology/approach

In total, 480 respondents participated in online experiments with a four (positive+objective, positive+subjective, negative+objective, and negative+subjective online review) by two (marketer-generated vs consumer-generated brand community web sites) between subject design.

Findings

The experiment showed that: an objective negative online review was rated higher in terms of message usefulness compared to the other types of online reviews; positive reviews, whether they are objective or subjective, were rated higher in terms of attitudes toward and intention to purchase the reviewed product, and the effects of online reviews moderated by e-WOM platforms on consumer judgment were supported.

Research limitations/implications

The present study, based on an established theoretical foundation, will help the research community to gain a deeper understanding of the combined effects of online review valence and attributes on consumer judgment and whether user-generated web community is better for consumers to consult product experience.

Practical implications

The findings of this study can provide interested firms with useful strategies and tactics to enhance users’ acceptance of online reviews in terms of who operates the web sites.

Originality/value

With increasing use of consumers’ online reviews, the present study proposed and tested a comprehensive research model integrating both the valence and objectivity/subjectivity of online review, which has rarely been addressed in previous research.

Details

Internet Research, vol. 25 no. 1
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 1 November 2000

Sadiya P. Khan

The role of Web sites in literary research is indicated and their evaluation is discussed. The discussion identifies a number of criteria for evaluating literary research…

Abstract

The role of Web sites in literary research is indicated and their evaluation is discussed. The discussion identifies a number of criteria for evaluating literary research Web sites, including relevancy, credibility and documentation. Twenty of the leading Shakespeare research Web sites are identified and each is evaluated against the criteria with discussion of good features and bad. The sites are ranked by their scores against the criteria and conclusions are drawn.

Details

Library Review, vol. 49 no. 8
Type: Research Article
ISSN: 0024-2535

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Article
Publication date: 16 January 2017

Ingrid Jeacle

Online user reviews have increasingly become a popular means by which the lay person can both procure advice and offer personal opinions. Amazon, the electronic retail…

Abstract

Purpose

Online user reviews have increasingly become a popular means by which the lay person can both procure advice and offer personal opinions. Amazon, the electronic retail giant, is a prominent example of a site which hosts such user generated content; the opinions of its repository of reviewers have become an important source of assurance provision. The purpose of this paper is to suggest that Amazon provides an example of how audit logics have entered new spaces. In Amazon, the author witnesses the construction of auditability in the virtual world. This may explain the popularity and authority seemingly enjoyed by user reviews.

Design/methodology/approach

The paper uses the methodological approach of netnography (Kozinets, 2002). This new methodology has emerged in order to undertake ethnographic research within virtual communities. Applying this methodology to the case of Amazon involved becoming familiar with the operational features of the site and analysing its textual discourse.

Findings

The paper identifies in Amazon, Power’s (1996) three examples of how auditability is invoked: through rhetorics of measurability, auditable systems of control, and reliance on experts. The paper therefore argues that online user reviews are reflective of the extension of audit society into the virtual world.

Originality/value

The paper explores the possibilities of the virtual world for accounting research, a world which is an increasingly prominent feature of popular culture. In addition, the paper responds to recent calls to examine the processes of assurance provision beyond the traditional domain of financial audit.

Details

Accounting, Auditing & Accountability Journal, vol. 30 no. 1
Type: Research Article
ISSN: 0951-3574

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Article
Publication date: 13 September 2019

Rafael Anaya-Sánchez, Sebastian Molinillo, Rocío Aguilar-Illescas and Francisco Liébana-Cabanillas

This paper aims to focus on understanding how restaurant review sites generate trust among travellers and the effect of trust on the intention to visit and recommend…

Abstract

Purpose

This paper aims to focus on understanding how restaurant review sites generate trust among travellers and the effect of trust on the intention to visit and recommend restaurants while travelling.

Design/methodology/approach

The research model was assessed with data from a sample of 439 Spanish tourists using partial least squares structural equation modelling (PLS-SEM).

Findings

Information quality and source credibility are key for generating website trust. Website quality does not influence trust. Website trust is a key variable for explaining both intention to visit and recommend a restaurant, offline and online. Age is a significant moderator.

Research limitations/implications

This study expands the literature by assessing the antecedents and consequences of travellers’ trust in restaurant review sites during their trips.

Practical implications

Strategies are suggested for review sites, restaurants and destination managers.

Originality/value

This research enhances the knowledge of how consumers perceive restaurant review sites, and their behavioural intention while travelling.

目的

这项研究重点关注餐馆的评论平台是如何使旅行者产生信任的, 以及信任对旅行者对餐馆的访问意愿和推荐意愿的影响。

设计/方法/办法

本文根据439名西班牙游客的数据, 采用偏最小二乘结构方程模型(PLS-SEM)来对研究模型进行评估。

發現

信息质量和来源可信度是产生网站信任的关键。网站质量对信任没有影响。网站信任是一个关键的变量, 可解释人们线下或线上访问和推荐该餐馆的意愿。年龄是一个重要的调节因素。

啟示

本研究通过评估旅行者在旅途中对餐厅点评网站产生信任的前因与后果, 扩展了相关文献。

實際影響

为点评网站、餐厅和目的地管理者提供策略。

这项研究帮助了解了消费者如何认知餐厅点评网站, 以及他们在旅行时的行为意向。

關鍵字

口碑,網站信任,訪問意向,餐飲業,評論網站

Propósito

El objetivo de esta investigación es comprender cómo las páginas webs de reseñas de restaurantes generan confianza entre los viajeros, y cómo esta confianza afecta a la intención de visitar y recomendar restaurantes durante el viaje.

Diseño/metodología/enfoque

El modelo de investigación fue evaluado a partir de una muestra de 439 turistas españoles mediante la técnica de mínimos cuadrados parciales en un modelo de ecuaciones estructurales (PLS-SEM).

Resultados

La calidad de la información y la credibilidad de la fuente son variables clave en la generación de confianza hacia la página web. La calidad de la web no influye en la confianza. La confianza en la web es una variable fundamental para explicar tanto la intención de visitar como de recomendar un restaurante, dentro y fuera de Internet. La edad modera las relaciones del modelo.

Limitaciones/implicaciones de la investigación

Este estudio expande la literatura al evaluar los antecedentes y consecuentes de la confianza de los viajeros en las webs de reseñas de restaurantes durante sus viajes.

Implicaciones prácticas

Se sugieren varias estrategias para las webs de reseña, los restaurantes y los destinos turísticos.

Originalidad/valor

Esta investigación mejora el conocimiento sobre cómo los consumidores perciben a las webs de reseñas de restaurantes, así como sus intenciones de comportamiento mientras viajan.

Palavras-chave

Boca a boca, Confianza en el sitio web, Intención de visitar, Industria de la restauración, Sitios webs de opinión

Details

Tourism Review, vol. 74 no. 4
Type: Research Article
ISSN: 1660-5373

Keywords

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Article
Publication date: 11 January 2016

Catherine Bachleda and Boutaina Berrada-Fathi

The purpose of this paper is to examine the influence of various sources of negative electronic word-of-mouth (eWOM) and negative personal word-of-mouth (pWOM) on trust in…

Abstract

Purpose

The purpose of this paper is to examine the influence of various sources of negative electronic word-of-mouth (eWOM) and negative personal word-of-mouth (pWOM) on trust in the Word-of-mouth (WOM), attitude toward the service provider and purchase intention.

Design/methodology/approach

Data were gathered from 336 Moroccan workers who responded to an online survey.

Findings

Results show that negative pWOM is more influential than negative eWOM in the form of written Facebook testimonials, written review site testimonials and written testimonials on a corporate website. However, there is a relative ranking of importance among eWOM sources, with review site testimonials found to be more influential than either Facebook or corporate website testimonials.

Research limitations/implications

This work responds to a call for research on differences and similarities between pWOM and eWOM. The findings extend understanding of the relative influence of negative pWOM and negative eWOM.

Practical implications

The results of this study provide guidance to service marketers in terms of strategies for deflecting negative WOM and allocating service recovery resources.

Originality/value

This study is the first to compare the relative influence of negative pWOM and eWOM in service consumption.

Details

Journal of Service Theory and Practice, vol. 26 no. 1
Type: Research Article
ISSN: 2055-6225

Keywords

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Article
Publication date: 19 July 2019

Gaurav Kumar Badhotiya, Gunjan Soni and M.L. Mittal

This paper aims to deal with integrated planning and scheduling problem in multi-site manufacturing environment and provides a comprehensive review of literature…

Abstract

Purpose

This paper aims to deal with integrated planning and scheduling problem in multi-site manufacturing environment and provides a comprehensive review of literature. Classification schemes and various aspects of planning and scheduling problem in multi-site manufacturing are highlighted.

Design/methodology/approach

A structured review methodology is adopted to classify the relevant literature. Taxonomy for classification of the problem is presented, followed by review of modelling approaches, solution strategies and challenges faced in multi-site integrated planning and scheduling problem.

Findings

The paper is concluded with interesting research findings and a short view on directions related to modelling approach, solution strategy and technique for further developments in the area of multi-site integrated planning and scheduling.

Research limitations/implications

The findings of this study would be helpful for future researchers and practitioners to provide a knowledge base and to further work in this area.

Originality/value

This study attempts to consolidate the diverse literature available and highlight the various aspects of planning and scheduling in multi-site manufacturing.

Details

Journal of Global Operations and Strategic Sourcing, vol. 13 no. 1
Type: Research Article
ISSN: 2398-5364

Keywords

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