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Entrepreneurship is a complex social activity. Hence, knowledge production in the field requires inclusivity and diversity within research approaches and perspectives to appreciate the richness of the phenomenon. However, the dominance of positivist research in the field is visible, and the current qualitative research is also predominantly restricted to popular templates. This seems to have limited the understanding of entrepreneurship. This paper critically discusses the appropriateness of interpretative phenomenological analysis (IPA) as an innovative qualitative research methodology that facilitates a fuller appreciation of the richness and diversity of entrepreneurship.

This conceptual paper critically evaluates IPA's relevance for the stated purpose by reviewing both entrepreneurship and IPA literature. It discusses how IPA's philosophical underpinnings facilitate scholars to appreciate the wholeness of the phenomenon and provides literature informed data analysis guidance, thereby addressing some of the weaknesses of the qualitative research within the field.

Critical evaluation of the literature suggests that IPA is an appropriate research methodology for entrepreneurship. It has the potential to address some interesting and timely questions to elaborate, deepen and qualify existing theory or to study relatively unexplored areas within the field. The laid-out guidance helps scholars to develop informed rationale for their research decisions and to ensure quality and rigour in qualitative research.

This paper promotes the analysis of how people make sense of their experience as a valid way of knowing. IPA has a unique identity as it incorporates phenomenology, hermeneutics and idiography as a way to explore first-hand human experience to uncover qualitative understanding of entrepreneurship. The clear guidance and justifications in the paper promote scholarly confidence and address some preconceptions related to rigour, quality and validity of qualitative studies. Incorporating IPA into entrepreneurship, the paper also contributes to the demand for diversity, inclusivity and pluralism in qualitative research perspectives and approaches.

The purpose of this paper is to focus with the university-based business plan competition (BPC) and proposes how the theory of effectuation might inform a new model. Such a purpose is timely given the under-challenged nature of the BPC methodology.

Extant literature pertaining to business planning and the business plan within entrepreneurship education and effectuation is reviewed; numerous conceptual issues which undermine BPC provision in its traditional form are then identified. In response to these identified issues, a series of principles which could underpin the introduction of an effectuation-led business coopetition (EBC) are outlined.

Strong emphasis on business plan production within a conventional BPC model raises questions about its capacity to release the entrepreneurial potential of the higher education institution student and provide them with an authentic and relevant entrepreneurial learning experience. Through using the ideas of effectuation to rethink provision, the action of business plan production can usefully be replaced with the action of business implementation. As well as facilitate a beneficial shift from competition to coopetition-based entrepreneurship education.

This paper valuably critiques the efficacy of a commonly employed yet under-challenged methodology for entrepreneurship education; the BPC. The propositions offered can guide competition provision in a more authentic, realistic and relevant way that is potentially better suited to inspiring and supporting entrepreneurial new venturing amongst students and graduates now rather than in the future. The paper thus has practical value to those designing and delivering competition-based entrepreneurship education.

In this paper we rethink the conventional ways of explaining the change process of new company formation. We base our analysis on two well established and dominating categories of entrepreneurship models, stages inspired models and interactive contingency models, and we argue that these do not sufficiently conspire to capture the entrepreneurial start‐up process as an everyday phenomenon of multi‐dimensional individual, social, and environmental interaction. In an effort to address this hypothesized theoretical gap, we apply ideas origination from Symbolic Interactionism to suggest a complementary conceptual model for comprehending the entrepreneurial process as an interactive construct. From here the idea of entrepreneurship as an ongoing “Social Journey of Opportunity Construction” arises. We argue that this idea has a potential impact on the practice of research, since it encourages scholars to step out of predictable zones of positivist research and enter a riskier research zone in which it is everyday interaction that makes the entrepreneurial process emerge.

Purpose – The paper aims to highlight the potential of paradigm interplay for providing greater insight into entrepreneurship research, in this case definitions of the entrepreneur. Design/methodology/approach – Literature from entrepreneurship, organisation studies and strategy highlights the potential of multiple paradigm research. We demonstrate how to conduct such a study through paradigm interplay by applying four contrasting research perspectives to four case studies of habitual entrepreneurs. Findings – The practical challenges of conducting multiple paradigm research are illustrated. A number of consistent themes across all four paradigms provide some insight into the reasons why it is difficult to agree on a single definition of the entrepreneur. Insights into the value and operationalisation of multiple paradigm research in the field of entrepreneurship are provided. Research limitations/implications – An exhaustive review of definitions of the entrepreneur is not provided. This is a study into how multiple paradigm research can be used to enrich understanding. Advice for the conduct of studies employing paradigm interplay is presented. Practical implications – The same individuals or firms can be included or excluded depending on the definition employed. This can lead to confusion particularly in establishing eligibility and applicability of specific policy measures. Full awareness of underlying assumptions is required. Originality/value – Paradigm interplay is a new approach for entrepreneurship research

There is a growing interest in artisan entrepreneurs around the world. Scholars are increasingly interested in how artisan enterprises use tourism in a resource-constrained resources. Based on the concept of artisan chocolate entrepreneur, the purpose of this paper is to examine the phenomenon of artisanal chocolate making in a small island with limited resources yet influenced by increased tourism.

Artisan enterprises are considered relevant in developing countries and their creation merits further attention. This study examines artisan enterprises using in-depth interviews, case studies, and an interpretative approach. The approach enables examining how artisan chocolate enterprises use tourism to develop their businesses in a context characterized by limited resources.

The findings show that artisan entrepreneurs are encouraged to start and develop enterprises due to lifestyle choices. The findings reveal a connection between artisan chocolatiers developing place-bound features to address a growing demand of tourists’ expectation for authentic and local products. The approach of artisan entrepreneurs in such conditions can be explained through entrepreneurial bricolage.

This study contributes to the literature on the initial stages of artisan enterprises particularly in resource-constrained environments influenced by tourism. More specifically, the study provides evidence of the relevance of tourism for artisanal enterprise emergence, which is a relatively overlooked area in tourism and artisanal studies in developing countries. The study highlights the key place bound features that artisanal chocolate entrepreneurs associate to their products based on tourists’ demand for authentic and local products.

Entrepreneurial competence plays a decisive role in entrepreneurship success. To promote the employment of college students and accelerate economic growth through entrepreneurial activities, the Chinese government and universities encourage the use of multiple inputs to boost holistic entrepreneurship education and training. This study aims to assesses the entrepreneurial competence of college students by analysing the effects of entrepreneurship education and policy implementation in China.

The quantitative approach considered a large sample of 12,269 students, who participated in entrepreneurship education in Chinese “double-first-class” universities, to construct a theoretical model of their entrepreneurial competence. Entrepreneurship competition was introduced as a mediating variable in this model.

This study revealed that college students develop entrepreneurial competence by participating in entrepreneurship competitions unlike students who participate in regular entrepreneurship education. Additionally, there was a significant difference in the measured impact of entrepreneurship policy between students who participated in entrepreneurship competitions and those who did not.

The effects of the implementation of entrepreneurship education and policy were studied using a quantitative design. Additionally, this study highlights the effect of entrepreneurship competitions with empirical evidence from China, and contributes to the discussion of entrepreneurship education at schools and entrepreneurship policy for policymakers.

Social entrepreneurship education (SEE) is gaining increasing attention globally. This paper aims to focus on how SEE may be better understood and reconfigured from a Bourdieusian capital perspective with an emphasis on the process of mobilising and transforming social entrepreneurs’ cultural, social, economic and symbolic resources.

Drawing on qualitative research with a sample of social entrepreneurship educators and mentors, the authors generate insights into the significance of challenging assumptions and establishing values and principles and hence that of developing a range of capitals (using the Bourdieusian notion of capital) for SEE.

The findings highlight the significance of developing a range of capitals and their transformative power for SEE. In this way, learners can develop dispositions for certain forms of capitals over others and transform them to each other in becoming reflexive social agents.

The authors respond to the calls for critical thinking in entrepreneurship education and contribute to the field by developing a reflexive approach to SEE. The authors also make recommendations to educators, who are tasked with implementing such an approach in pursuit of raising the next generations of social entrepreneurs.

The focus of this paper is the interrogation of an artistic approach with the purpose of understanding entrepreneurial marketing.

This is a conceptual paper although the evaluation is grounded in prior quantitative and qualitative research in entrepreneurial marketing, creativity and art.

An artistic approach to understanding entrepreneurial marketing matches the way in which the owner/manager behaves in practice by constructing a personalised approach to doing marketing.

The paper calls for more creative ways of understanding entrepreneurial marketing. This involves more experimentation in research methodology. The experimental approach also mirrors entrepreneurial marketing practice.

The outcomes address existing theory versus practice gaps so that a more meaningful understanding of entrepreneurial marketing practice can be obtained through the re‐imagining of the entrepreneurial marketer as an artist.

This is an under‐utilised approach to understanding entrepreneurial marketing. The approach matches the wider calls for artistic methods in the wider management academy.