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The purpose of this paper is to trace the modernisation of the retail structure of Vietnam from a closed market to one that is increasingly open to retail transnational corporation (TNC) entry and associated Western retail formats.

The authors undertake this study of retail change through the analysis of a wide range of governmental and industry secondary data – much of which has not entered western academic debate given the challenges of access and translation. In doing so, this period of adaptation is related to well‐known studies concerning the diffusion of western forms of retailing discussed across the social sciences.

As a country encountering the third wave of supermarket proliferation within emerging markets, Vietnam's experience is found to broadly fit the models of retail foreign direct investment (FDI) entry and retail “modernisation” suggested by Natawidjaja et al. and Dries et al. The retail change process was affected by a slow, progressive creep of market liberalisation where, as late as 2009, a foreign partner could hold only up to 49 per cent of capital in a joint venture. While analysis of the evidence suggests some retailers flouted these laws or employed creative approaches to mitigating their effects, such regulations clearly underpinned a less intense initial influx of retail FDI than had been experienced elsewhere in Asia and maintained a high domestic ownership level in the retail market. Retail modernisation has intensified in recent years, with greater international entry, expansion and retail format proliferation diffusing from cities to more rural locations, though the top five grocery operators still account for less than 4 per cent of the grocery market.

Studies within retail management of retail internationalisation have tended to focus on fully liberalised countries that have attracted high rates of retail capital. In contrast, this paper focuses on understanding the emergence of one of the countries somewhat later to these trends.

Despite huge investments within the modern trade arena, Vietnam remains a traditional trade retailing country. The purpose of this paper is to establish the combined effects of motivation, store attributes and demographic factors on the predictive outcome of store format choice in Vietnam.

A logistic regression model is used to determine the effect of these factors on the predictive outcome of traditional markets or supermarkets in purchasing non-food products or processed food products.

The dichotomy between what supermarkets and traditional markets have to offer is simple but effective. Utilitarian-motivated shoppers are more likely to shop at traditional markets. They emphasize the need to buy products quickly, find a good price, with less travel time and hence lower travel costs. Hedonistic shoppers are motivated by feelings of happiness; they shop to relieve stress and to keep up with trends. Significant difference in store choice also exists between older and higher income shoppers.

Future research should examine the sociocultural dimensions of shopping at traditional stores by exploring how such shopping relates to, and is embedded in, the formation and changes of individual identity, especially in communities outside of Ho Chi Minh City where shoppers are almost entirely dependent on traditional stores.

Traditional stores have the benefit of convenient location and savings in both time and travel costs. These benefits are being eroded as supermarkets and transnational retail corporations establish new stores close to the traditional stores.

Shopping at traditional markets is part of the social culture and is embedded in individuals’ identity formation, despite increasing urbanization and shoppers’ higher incomes.

This study comprehensively explores the interactions between store choice and motivation, store attributes and demographic factors, taking into account contemporary and contextually relevant factors.

The objective of this chapter is to illustrate how globalization affects labor mobility and work. The impact of globalization ranges from a profound restructuring of productive agriculture and rural labor markets to the forms through which production and labor are controlled – including the internal and external systems of food quality and safety standardization. These aspects require a broad readaptation and modernization of food distribution models and the standardization of technical principles. In the sector of local food distribution, these changes have significantly affected the lives of those involved, especially in terms of increased competitiveness and the escalation of the demands associated with the enhancement of the quality of products. Moreover, accelerated technological innovations, such as information technology, have facilitated the compression of time and space and shaped forms of social resistance. In this scenario, the reduction of logistic costs in the production and distribution of commodities has become one of the fundamental conditions for the viability of large companies. This is more the case for industries that deal with highly perishable produce such as fresh food. Through an analysis of the perspectives of workers in the refrigerated cargo industry, the chapter illustrates the pressure that fall upon the individual routine of those involved in this field and the ensuing changes in this sector's operating standards. The study was conducted in the city of Recife, in the northeastern portion of Brazil.

The increasingly important role of international retail companies in the distribution and marketing of goods highlights important gaps in the literature. One of these gaps concerns a scientifically based understanding of the key, underlying drivers in the market selection process of such companies. The purpose of this paper is to establish a more robust understanding of international retailers' market selection process.

This paper econometrically tests hypotheses derived from recent literature and models the international actions of retailers based in 13 home and ten host markets.

The results highlight the importance of host market characteristics and the importance of understanding host market selections in the context of home market retail structural development and, by implication, the relative lack of importance of secondary managerial input factors.

The model presented here fundamentally challenges assumptions concerning the role of managers in market selection decisions in the light of sustainable patterns of international activity.

These findings suggest that managers responsible for international market selection decisions do not have the freedom of action implied in the marketing literature and that their actions are constrained by structural market conditions.

The relationships identified explain six‐ to seven‐tenths of the pattern of expansion in the markets considered. This would suggest that managerial input is important in the process of marketing activity but that it is important within a broader framework.

This paper aims to explore the retail internationalisation activities of consumer co‐operatives.

Conducts a survey of the available information on these internationalisation activities.

A survey of the available information on these internationalisation activities shows that they have been restricted to a relatively small number of co‐operatives and that the “failure” rate has been very high. Some suggestions are made as to why the co‐operatives have been unable to convert their early‐mover advantages into sustainable retail networks.

The restricted nature of the sample means that these exploratory findings are primarily descriptive. Further, in‐depth work with a sample of these co‐operatives would help us to better understand the reasons for the moves into and out of various international activities.

Expands the literature on retail failure in general and also provides some more depth to the literature on the internationalisation of co‐operatives.

Whilst there have been significant volumes of research into the internationalisation of investor‐owned retailers and of producer co‐operatives, particularly the “new generation” co‐operatives, there has been very little prior work undertaken in this area.

The paper aims at providing a contemporary analysis of Russia's developing retail sector. Of special interest is the internationalization of this market through cross‐border mergers and acquisitions (M&A). This is done by identifying major trends in this sector and providing projections concerning forthcoming acquisition activity.

The paper builds primarily on second‐hand data. In addition to the analysis of macro‐economic indicators, the paper also provides three case‐based analyses of leading firms in the Russian market.

Previous research has shown that the retail industry is gradually saturating and further growth is sought through acquisitions and expanding into emerging markets. As the findings shows, Russia's two largest cities represent basically the driver of the economy, and constitute the platform for the growth of modern retail concepts. The Russian retail sector is currently experiencing gradual internal restructuring, and leading retailers have started to carry out domestic acquisitions and become listed in the stock exchanges. Furthermore, cross‐border M&A statistics show that Central and Eastern European (CEE) countries have been attractive targets for cross‐border M&A, while Russia is still following behind.

The paper presents recent data and related insights for global retailers planning expansion to the Russian market. Findings suggest that it will take approximately 3‐5 years until the market is developed enough for the global retail business.

The paper is a seminal study of Russia's retail sector and related M&A prospects, and can be considered a valuable platform for further empirical research in this field.

This paper evaluates the effect of Spain's regulatory framework on Mercadona's expansion. Mercadona is the main company in this commercial distribution sector and so we have taken the North American company Wal-Mart as a classic example of the sector on a world scale. In Spain the regulatory framework is characterized by the high grade of autonomy of the regional governments over the development of business regulation. In other words, the main objective is to check the extent of competitive bias resulting from regulatory risk.

The article discusses the stores and retailers of Mercadona. Through the use of quantitative indicators the degree of concentration-dispersion is studied, which is reflected graphically with a series of maps. It also discusses the normalisation constraints by quantitative data analysis from a region with trade liberalisation criteria (Madrid) and another with criteria for restricting the construction of large retail outlets (Barcelona)

In the commercial distribution sector, certain firms stand out due to their rapid expansion, firms that have been successful in implementing widely different business philosophies. This article interprets the course and the immediate challenges for Mercadona, taking Wal-Mart as a reference, since this company is already at a more advanced stage of development: the conversion of an operator on an international scale.

The study described helps in understanding the process of forming a large commercial distribution chain in Southern Europe. This example in turn allows an understanding of business concentration processes in this sector.

The paper aims to investigate the new market entry strategy of the international grocery retailers Aldi Süd and Costco in China; analyzing if and how their prior-online market entry reflects a strategic response to organizational challenges in the Chinese market, which is a pioneer in the use of digital technologies and the provision of digital services.

The article identifies major challenges faced by international grocery retailers in China and discusses these with the help of the conceptual approach of embeddedness. The paper is based on expert interviews with senior executives of the two international retailers and other retail specialists and consultants.

The prior-online market entry by Aldi Süd and Costco represents a strategic response to organizational challenges that have to be faced in an increasingly challenging and highly digitalized Chinese market. Prior-online market entry allows the two retailers to experiment with the unique and heterogeneous Chinese market and build network and territorial embeddedness to facilitate the establishment of the physical store network. Both retailers utilize online stores to build relation and network with suppliers and customers and to understand Chinese consumer preferences. Yet, the localization strategy of Aldi Süd and Costco vary greatly.

Grocery retailers' prior-online expansion strategy has not yet been the focus of academic research. In regard to global grocery retailers, such as Aldi Süd and Costco, previous research argued that they were prepared to accept a lower expansion speed in order to expand at minimum risk and cost and mainly in countries which are regarded as having higher cultural proximity. The paper reveals the potential of the prior-online market entry strategy to change the internationalization behavior of grocery retailers. In addition, it contributes to the understanding of the evolution of market entry strategy into advanced digital economies in the coming new decade.