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1 – 10 of 719Eleonora Pantano and Kim Willems
Determining the right number of customers inside a store (i.e. human or customer density) plays a crucial role in retail management strategies. On the one hand, retailers want to…
Abstract
Determining the right number of customers inside a store (i.e. human or customer density) plays a crucial role in retail management strategies. On the one hand, retailers want to maximize the number of visitors they attract in order to optimize returns and profits. On the other hand, ensuring a pleasurable, efficient and COVID-19-proof shopping experience, would go against an excessive concentration of shoppers. Fulfilling both retailer and consumer perspectives requires a delicate balance to be struck. This chapter aims at supporting retailers in making informed decisions, by clarifying the extent to which store layouts influence (perceived) consumer density. Specifically, the chapter illustrates how new technologies and methodologies (i.e. agent-based simulation) can help in predicting a store layout's ability to reduce consumers' perceived in-store spatial density and related perceptions of human crowding, while also ensuring a certain retailers' profitability.
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Shih-Shuo Yeh, Leong-Man Wai Aliana and Fan-Yi Zhang
Since tourism is viewed as being a fast-growing industry, researchers are keen to investigate the negative impacts brought by an increasing number of visitors. As one of the…
Abstract
Since tourism is viewed as being a fast-growing industry, researchers are keen to investigate the negative impacts brought by an increasing number of visitors. As one of the derived social impacts, crowding has been proven to have a negative effect on tourists’ visiting experience. Thus, this study aims to understand tourists’ perception of crowding and its subsequent effect on their loyalty. A theme park in China called China Dinosaur Land, located in Jiangsu Province, is selected as the research site and 296 valid questionnaires are collected from the visitors. The results illustrate that psychological states, such as perceived crowding, emotional response, and coping behavior are much more complex than the study initially proposes; therefore, the hypotheses of the study are amended according to the research results.
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Eleonora Pantano and Kim Willems
This chapter provides an overview of technology management to support retailing, before and during the COVID-19 pandemic. Specifically, it focuses on the technologies developed…
Abstract
This chapter provides an overview of technology management to support retailing, before and during the COVID-19 pandemic. Specifically, it focuses on the technologies developed and in use before the pandemic, the ones further developed as response to the pandemic, while the final part of the chapter proposes a new technology implementation process (cycle) to support retailers in introducing new technology. In particular, the process in based on seven main activities: (1) Technology need recognition; (2) Technology screening; (3) Initial development and testing; (4) Business analysis; (5) Technology development; (6) Market acceptance testing; and (7) Technology adoption, while monitoring and learning actions should occur constantly throughout the process to evaluate the benefit of the technology at each stage (or to discard for further investment).
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Wen-Chuan Chang, Li-Hui Chang and Shih-Shuo Yeh
Literature reveals that a positive store environment is likely to be a driver to enhance buying experiences and stimulate customers purchase decision. This study further…
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Literature reveals that a positive store environment is likely to be a driver to enhance buying experiences and stimulate customers purchase decision. This study further investigates the perception of restaurant environment. A field survey is conducted in the Chiayi City, Taiwan by collecting 398 usable samples. The questionnaire is based on past studies of store environment attributes, therefore, considers ambient, design, and social factors. The study finds that a high correlation exists between ambient factor and design factor. It suggests that they could be viewed as a conjunctive dimension. Furthermore, one result indicates that primary and secondary emotions create different levels of impact on planned behaviors.
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Tourism and servicescape are usually figuring in the literature as mobile and seeing as a template for all guests. However, mass-customized servicescapes tend to restrict moves…
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Tourism and servicescape are usually figuring in the literature as mobile and seeing as a template for all guests. However, mass-customized servicescapes tend to restrict moves and acts of some groups of customers. The purpose of this research is to understand why manmade servicescapes may create barriers and how restricted customers behave. The research gap is addressed through the specific case of how visually impaired persons (VIPs) act and move in hospitality servicescapes. The study emphasizes the importance of spatial approach in service research.
By utilizing a qualitative approach the research employed go-along observation, individual and focus group interviews to elaborate more on how this thesis relates to mainstream tourism. The empirical data were collected during three years in Sweden and Kazakhstan. Fifty-six visually impaired and blind travelers were interviewed and/or observed. Research results demonstrate that hospitality servicescapes restrict acts and moves of visually impaired guests. But VIPs resist constraints by developing different tactics to get expected services.
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No one denies that Islamic finance has grown during the last 40 years and numerous Islamic financial instruments have innovated and developed in order to cater to the needs of…
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No one denies that Islamic finance has grown during the last 40 years and numerous Islamic financial instruments have innovated and developed in order to cater to the needs of Muslims. However, the sale- and service-based contracts remain dominant in the market and contribute to creating more debt. Partnership contracts such as mudarabah or musahrakah are least popular due to several practical problems. This chapter examines and identifies the practical challenges of classical mudarabah and proposes a new Islamic financing model – reserve mudarabah with appropriate examples. The model can be a useful tool for SME financing and in Islamic microfinance.
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This chapter proposes a place atmosphere model, which can be used for all types of space, from the landscape to the municipality to the property. In addition to the emotional…
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This chapter proposes a place atmosphere model, which can be used for all types of space, from the landscape to the municipality to the property. In addition to the emotional aspects, this atmosphere model also describes the socio-cultural, economic and ecologic dimensions that can shape an atmosphere. It is modelled in such a way to permit connecting to the theory and practice of brand and destination management in particular and to the model and process ideas of the planning, design and construction industries.
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Vanissa Wanick and Eirini Bazaki
- To identify the social elements that emerge from interactions with the virtual fitting room in e-retailing applications
- To debate the influence of the socialisation of the virtual…
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Learning Outcomes
To identify the social elements that emerge from interactions with the virtual fitting room in e-retailing applications
To debate the influence of the socialisation of the virtual fitting room (SVFR) in brand experience
To discuss the implications of the SVFR for retailers, consumers and managers
To envision the future of e-retailing brand experience through the SVFR
To identify the social elements that emerge from interactions with the virtual fitting room in e-retailing applications
To debate the influence of the socialisation of the virtual fitting room (SVFR) in brand experience
To discuss the implications of the SVFR for retailers, consumers and managers
To envision the future of e-retailing brand experience through the SVFR
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