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This study seeks to examine how consumers perceive a pharmaceutical company's advertisement through visual priming of the disclosure featured in the advertisement.

An online study with a convenience sample consisting of college students is used to examine the effects of a visually primed pharmaceutical advertising disclosure on attitude toward responsible advertising practice, trust toward the advertisement and attitude toward the advertisement.

The results reveal that consumers form better attitudes toward responsible advertising practice and higher levels of trust toward the advertisement when the disclosure is visually primed in the advertisement. However, visual priming of the disclosure may not enhance consumers' attitudes toward the advertisement. Further evidence indicates that allergy status, a motivation factor, has the main effect on attitude toward the advertisement. When consumers have allergies, they tend to form better attitudes toward the advertisement.

Despite the inherent limitations of this study that have to be confirmed in future research, this study suggests that visual priming of advertising disclosure may enhance consumers' attitudes toward advertising practice and trust toward the advertisement. However, consumers' attitudes toward the advertisement are enhanced directly by personal relevance to the advertisement instead of visual priming.

Based on the results of this study, the study provides a more realistic and socially responsible advertising disclosure practice for attracting consumer attention and processing toward pharmaceutical advertising.

This paper adds value to the existing literature on corporate social responsibility and promotes the effective management of socially responsible business through two main approaches: adopting visual priming of pharmaceutical advertising disclosure; and implementing more responsible pharmaceutical advertising practices.

This research aims to probe the relevance of CSR by testing the relations among consumers' attitudes toward firms' advertising disclosures, attitudes toward CSR practices, perceived trust toward firms, attitudes toward firms, and behavioral intentions.

This study uses an online survey with a convenient sampling consisting of college students. In particular, this study uses mobile phone companies' advertising disclosures in general as the focus of its survey questions.

The results reveal that consumers' positive attitudes toward firms' advertising disclosures enhance their attitudes toward firms' CSR practices and perceived trust toward firms, whereas consumers' attitudes toward CSR practices mediate the effect of their attitudes toward advertising disclosures on enhancing their perceived trust toward firms. Moreover, consumers' attitudes toward firms mediate the effect of their perceived trust toward firms on enhancing their behavioral intentions.

Despite the inherent limitations of this study, which have to be confirmed in future research, the results may encourage firms to practice their advertising disclosures responsibly. Moreover, the results of this study may help investigate the extent to which firms may benefit from reinforcing their advertising disclosures.

This paper adds value to the existing literature on CSR and promotes the effective management of socially responsible business through implementing more responsible advertising practices.

The purpose of this paper is to examine the regulatory options available to control advertising on the internet.

The analytical framework for this study was derived from Harker and colleagues' work on effective advertising self‐regulation (ASR). The key areas of the legal regulatory framework, the self‐regulatory framework, prevailing community standards, and industry compliance were examined in the context of the internet; the focus being the achievement of acceptable advertising. Dick's convergent interviewing techniques were utilised during a number of depth interviews with key stakeholders and the data were analysed using Strauss' and Strauss and Corbin's guidelines.

This qualitative approach allowed great insight to be gained in a “messy” area. A number of regulatory options are suggested, ranging along a continuum from full control to no control. Whilst controlling advertising on traditional media is moving towards best practice, the dynamic context of the internet provides new challenges for all stakeholders in terms of consumer protection.

A significant limitation of any research concerned with the internet relates to the currency of information, and this is difficult to account for in this dynamic environment.

Whilst there have been many research papers describing approaches to traditional ASR, there is little to guide us when it comes to options for controlling online advertising. This paper has attempted to push the research boundary a little further in this regard and is meant to be a paper that will hopefully stimulate other research colleagues to challenge ideas and the traditional view.

This study aims to investigate the development of adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertisements on social networking sites (SNSs).

A survey was conducted among 374 adolescents between 12 and 17 years of age, and 469 young adults (18–25 years) served as a comparative benchmark.

Results indicate that advertising literacy increases progressively throughout adolescence, and reaches adult-like levels only by the age of 16. In addition, adolescents have an inadequate awareness of commercial data collection practices. This awareness slowly increases as a function of their age until it reaches an adult level around the age of 20. Finally, findings reveal that adolescents take little action to cope with targeted advertisements by means of privacy protection strategies.

This paper devotes much attention to the formulation of specific recommendations for EU policymakers and regulatory bodies. In addition, it also holds implications for advertisers (e.g. the need for more in-depth data protection impact assessments), social media providers (e.g. adolescent-friendly privacy policy) and social caretakers (e.g. achieving advertising literacy and privacy education).

This paper fulfills the need to investigate adolescents’ advertising literacy and privacy-protective behaviors on SNSs, and, in turn, directly translates these insights into recommendations that can underpin the rationale of regulatory or policy decisions on a European level.

Through investigating how Belgian LGBTQ people evaluate gay-themed print and television advertising in mainstream media, the purpose of this study is to explore how gay-themed advertising strategies are evaluated in relation to context.

Qualitative in-depth interviews were conducted with 17 Flemish self-identified lesbian, gay male and bisexual people.

Findings of this research demonstrate the importance of the situated context in which LGBTQ people receive and evaluate gay-themed advertisements. By offering a common stock of social knowledge and experience, context creates a framework against which LGBTQ people evaluate gay-themed advertisements. In this specific research that was conducted in a Western-European LGBTQ-friendly society (Belgium), critical evaluations of gay-washing and the dirty laundry effect were found. The positive evaluations of explicit gay-themed and inclusive advertisements also highlighted the importance of advertising an inclusive society.

In considering how gay-themed advertising evaluations relate to context and lived experiences, this research contributes to current knowledge on gay-themed advertising and its reception within LGBTQ groups.

This research offers valuable insights to marketers on how to target sexual minorities in LGBTQ (un)friendly societies.

Findings highlight the social importance of minority-oriented advertising. Not only can such advertising promote civic inclusion and social recognition of minority groups, it also has the potential to play a key role in the construction and normalisation of identities.

In an effort to reinvigorate current marketing debates on gay-themed advertising, this study builds on theoretical insights gained via reception research and LGBTQ studies. In doing so, this research yields a more nuanced and contextualised understanding of LGBTQ people’s engagement with various gay-themed advertisements. Considering within a Western European society the relevance of context when researching gay-themed advertisement reception, the results add to primarily US-based research on this topic.

Outlines French law relating to advertising to children in France, and the comprehensive system for maintaining advertising standards. Deals with the specific regulatory areas of pornography, tobacco and cigarettes, alcohol, and other products like medicines and computer games; media regulations on television, internet and magazines; plus billboard advertising and other techniques direct marketing, competitions and promotions, and premium sales. Explains the role of the BVP as an effective body for industry self‐regulation, including BVP on easy identification of advertisements by children, social responsibility, dignity and decency, violence, safety, fair advertising, education of young consumers, interactive advertising, the internet, and eating habits.

The National Food Survey results for January to March 1993 show that expenditure on household food was £13.03 per person per week. This was virtually unchanged from the fourth quarter of 1992, but 59p (4.8 percent) higher than in the first quarter of 1992. A further £1.62 per person per week was spent on home consumption of soft and alcoholic drinks and confectionery.

This study seeks to examine how consumers perceive the visually primed disclosure in a pharmaceutical company's advertisement and form their attitudes toward the disclosure, perceived corporate social responsibility (CSR) practices and attitudes toward the pharmaceutical company.

An online study with a convenient sampling consisting of college students is used to manipulate the visual communication of a pharmaceutical company's advertising disclosure for the purpose of examining the effects of visually primed advertising disclosure on attitude toward the disclosure, perceived CSR practices, and attitude toward the pharmaceutical company.

The results reveal that a visually primed disclosure affects consumers' attitudes toward the disclosure positively. Visual priming also enhances consumers' perceived CSR practices and attitudes toward the company. This is evident as the impact of attitude toward the disclosure on attitude toward the company is mediated by perceived CSR practices.

Pharmaceutical companies should improve their advertising disclosure practices by enhancing visual communications of their advertising disclosures. Since a mediating relationship between attitude toward the disclosure and attitude toward the pharmaceutical company is materialized by perceived CSR practices, visually primed advertising disclosures perceived as socially responsible practices can facilitate advertising effectiveness and enhance consumers' attitudes toward the pharmaceutical company.

This paper adds value to the existing literature on pharmaceutical marketing and CSR practices, and promotes the effective management of advertising disclosures by reinforcing their communications through visual priming.

Corporate social responsibility (CSR) has received significant attention and has become a global trend that challenges the role of business. The purpose of this study is to examine how the fashion industry responds to public pressure in terms of sustainability by promoting its CSR commitments through CSR advertising.

A quantitative content analysis was conducted to examine how the fashion industry advertises its CSR commitments on social media. To explore the trend and various perspectives of CSR advertising presented by the fashion industry, the top six fashion brands that are well known for their sustainability performance were selected and their Instagram posts from 2019 were fully investigated.

The findings from the study indicate that the fashion industry uses different strategies for CSR advertising campaigns. It provides evidence that fashion brands, overall, focus on sustainability efforts for the environment and visually communicate their CSR practices through a framework that highlights greenness and environmentally friendly messages in CSR advertising.

CSR allows organizations to communicate with consumers about how business can be operated for a sustainable future. CSR advertising is an emerging field as company's CSR practices can create strategic benefits when the practices have high visibility. However, little work has been done to analyze CSR advertising on social media. Therefore, the present study adds values to the existing literature on CSR advertising, which is important to both academic researchers and practitioners.