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1 – 10 of over 3000
Article
Publication date: 13 February 2024

Jia Jin, Yi He, Chenchen Lin and Liuting Diao

Social recommendation has been recognized as a kind of e-commerce with large potential, but how social recommendations influence consumer decisions is still unclear. This paper…

Abstract

Purpose

Social recommendation has been recognized as a kind of e-commerce with large potential, but how social recommendations influence consumer decisions is still unclear. This paper aims to investigate how recommendations from different social ties influence consumers’ purchase intentions through both behavior and brain activity.

Design/methodology/approach

Utilizing behavioral (N = 70) and electroencephalogram (EEG) (N = 49) experiments, this study explored participants’ behavior and brain responses after being recommended by different social ties. The data were analyzed using statistical inference and event-related potential (ERP) analysis.

Findings

Behavioral results show that social tie strength positively impacts purchase intention, which can be fitted by a logarithmic model. Moreover, recommender-to-customer similarity and product affect mediate the effect of tie strength on purchase intention serially. EEG findings show that recommendations from weak tie strength elicit larger N100, N200 and P300 amplitudes than those from strong tie strength. These results imply that weak tie strength may motivate individuals to recruit more mental resources in social recommendation, including unconscious processing of consumer attention and conscious processing of cognitive conflict and negative emotion.

Originality/value

This study considers the effects of continuous social ties on purchase intention and models them mathematically, exploring the intrinsic mechanisms by which strong and weak ties influence purchase intentions through recommender-to-customer similarity and product affect, contributing to the applications of the stimulus-organism-response (SOR) model in the field of social recommendation. Furthermore, our study adopting EEG techniques bridges the gap of relying solely on self-report by providing an avenue to obtain relatively objective findings about the consumers’ early-occurred (unconscious) attentional responses and late-occurred (conscious) cognitive and emotional responses in purchase decisions.

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 5 April 2024

Yu Li and Soyeun Olivia Lee

This study, rooted in affordance-actualization theory and communication theory, aims to critically examine how ChatGPT influences users’ transition from new adopters to loyal…

Abstract

Purpose

This study, rooted in affordance-actualization theory and communication theory, aims to critically examine how ChatGPT influences users’ transition from new adopters to loyal advocates within the context of travel decision-making. It incorporates constructs including communication quality, personalization, anthropomorphism, cognitive and emotional trust (ET), loyalty and intention to adopt into a comprehensive model.

Design/methodology/approach

This study used quantitative methods to analyze data from 477 respondents, collected online through a self-administered questionnaire by Embrain, a leading market research company in South Korea. Lavaan package within R studio was used for evaluating the measurement model through confirmatory factor analysis and using structural equation modeling to examine the proposed hypotheses.

Findings

The findings reveal a pivotal need for enhancing ChatGPT’s communication quality, particularly in terms of accuracy, currency and understandability. Personalization emerges as a key driver for cognitive trust, while anthropomorphism significantly impacts ET. Interestingly, the study unveils that in the context of travel recommendations, users’ trust in ChatGPT predominantly operates at the cognitive level, significantly impacting loyalty and subsequent adoption intentions.

Practical implications

The findings of this research provide valuable insights for improving Generative AI (GenAI) technology and management practices in travel recommendations.

Originality/value

As one of the few empirical research papers in the burgeoning field of GenAI, this study proposes a highly explanatory model for the process from affordance to actualization in the context of using ChatGPT for travel recommendations.

Details

International Journal of Contemporary Hospitality Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 16 April 2024

Furong Jia and Jie Yu

Gamification is a strategic approach employed by practitioners to foster meaningful engagement and enhance the acceptance of recommendations. Gamification affordances (e.g…

Abstract

Purpose

Gamification is a strategic approach employed by practitioners to foster meaningful engagement and enhance the acceptance of recommendations. Gamification affordances (e.g. achievement, self-expression, interaction, and cooperation) catalyze significant psychological processes in consumers, leading to behavioral changes. Despite its application, a gap remains in understanding how these gamification affordances in e-commerce contexts impact customers' perceived values and drive recommendation acceptances.

Design/methodology/approach

Employing affordance theory and perceived value theory as our foundation, we have crafted a comprehensive framework that addresses the multifaceted nature of e-commerce gamification, thereby unifying the fragmented knowledge in this area. We implemented a quantitative research design to empirically test the proposed model.

Findings

The research reveals that the four principal affordances of gamification – achievement, self-expression, interaction, and cooperation – significantly enrich consumer values across hedonic, utilitarian, and social dimensions. This enrichment facilitates an increased propensity for accepting recommendations.

Originality/value

This study provides a novel lens through which to view the influence of gamification affordances on recommendation acceptance within gamified e-commerce settings. It delineates the effects of each affordance on consumers' perceived value and highlights the pivotal affordances that shape gamified e-commerce experiences. These insights yield actionable strategies for practitioners aiming to refine e-commerce gamification designs and cultivate more engaging consumer interactions.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 20 March 2023

Daniel Mican and Dan-Andrei Sitar-Taut

The current study aims to empirically analyze the influence of different information sources, together with the persuasiveness of recommender systems (RSs) on the consumer’s…

Abstract

Purpose

The current study aims to empirically analyze the influence of different information sources, together with the persuasiveness of recommender systems (RSs) on the consumer’s purchase intention (PI). It also expands the research on RSs from the point of view of consumer behavior and psychology, considering perceived usefulness and relevance. In addition, it analyzes how different types of personalized recommendations, along with non-personalized ones, influence PI.

Design/methodology/approach

The proposed model has been validated using partial least squares structural equation modeling (PLS-SEM), based on the data collected from 597 online shoppers.

Findings

This study proves that both information search and RSs influence PI, being complementary rather than mutually exclusive. Recommender systems’ findings indicate that the PI is primarily influenced by the perceived relevance of RSs, the information provided by manufacturers and reviews. Moreover, only the influence of the perceived usefulness of personalized recommendations strongly affects PI. Conversely, non-personalized recommendations do not affect PI.

Practical implications

Developers should focus on increasing the perceived usefulness and relevance of RSs. Thus, they could adopt the hybridization of RSs with the aggregation of both personal shopping behavior and social network contacts. It should integrate information signals from multiple sources to include sentiment extracted from reviews or links to the manufacturer’s page. Furthermore, the recommendation of discounted products must be only for products preferred by customers, because only these influence the PI.

Originality/value

This research provides a structural model that examines together, for the first time, the influence on the PI of the main RSs and sources of information.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 8 December 2023

Qian Chen, Changqin Yin and Yeming Gong

This study investigates how artificial intelligence (AI) chatbots persuade customers to accept their recommendations in the online shopping context.

Abstract

Purpose

This study investigates how artificial intelligence (AI) chatbots persuade customers to accept their recommendations in the online shopping context.

Design/methodology/approach

Drawing on the elaboration likelihood model, this study establishes a research model to reveal the antecedents and internal mechanisms of customers' adoption of AI chatbot recommendations. The authors tested the model with survey data from 530 AI chatbot users.

Findings

The results show that in the AI chatbot recommendation adoption process, central and peripheral cues significantly affected a customer's intention to adopt an AI chatbot's recommendation, and a customer's cognitive and emotional trust in the AI chatbot mediated the relationships. Moreover, a customer's mind perception of the AI chatbot, including perceived agency and perceived experience, moderated the central and peripheral paths, respectively.

Originality/value

This study has theoretical and practical implications for AI chatbot designers and provides management insights for practitioners to enhance a customer's intention to adopt an AI chatbot's recommendation.

Research highlights

  1. The study investigates customers' adoption of AI chatbots' recommendation.

  2. The authors develop research model based on ELM theory to reveal central and peripheral cues and paths.

  3. The central and peripheral cues are generalized according to cooperative principle theory.

  4. Central cues include recommendation reliability and accuracy, and peripheral cues include human-like empathy and recommendation choice.

  5. Central and peripheral cues affect customers' adoption to recommendation through trust in AI.

  6. Customers' mind perception positively moderates the central and peripheral paths.

The study investigates customers' adoption of AI chatbots' recommendation.

The authors develop research model based on ELM theory to reveal central and peripheral cues and paths.

The central and peripheral cues are generalized according to cooperative principle theory.

Central cues include recommendation reliability and accuracy, and peripheral cues include human-like empathy and recommendation choice.

Central and peripheral cues affect customers' adoption to recommendation through trust in AI.

Customers' mind perception positively moderates the central and peripheral paths.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

Open Access
Article
Publication date: 25 December 2023

N. Orkun Baycik and Shimon Gowda

This article aims to understand where industry is in terms of digitalizing their operations, what features of this transformation are essential for practitioners, and what…

1348

Abstract

Purpose

This article aims to understand where industry is in terms of digitalizing their operations, what features of this transformation are essential for practitioners, and what barriers they are facing during their journey. In addition, the authors aim to provide recommendations for organization to start their digital transformation.

Design/methodology/approach

Through literature review, the authors summarize the emerging tools and technologies in operations and supply chains to inform the practitioners. Then, the authors use surveys conducted on 183 operations and supply chain professionals, and use statistical tools to examine the association between variables of the data set. The authors present real-life case studies to explain important steps of a digital transformation project.

Findings

The survey results indicate that real-time monitoring and data analytics are viewed as the most important and needed tools for organizations. High cost, lack of stakeholder buy-in and lack of successful business use cases are major barriers for companies when starting a digital transformation.

Practical implications

The authors provide recommendations for practitioners based on the survey responses, and outline that starting small, focusing on stakeholder buy-in and implementation of software are the three key steps for a successful transformation journey.

Originality/value

Main contributions of this article are to understand practitioner perspectives in digitalization and provide guidelines for organizations to follow when transforming their operations. This research closes the gap between academic research and practice by collaborating with operations and supply chain professionals.

Details

Digital Transformation and Society, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2755-0761

Keywords

Article
Publication date: 12 April 2024

Kyudong Kim, Helena R. Tiedmann and Kasey M. Faust

The COVID-19 pandemic caused significant societal changes and altered how much of the construction industry operates. This study investigates the impacts of pandemic-related…

Abstract

Purpose

The COVID-19 pandemic caused significant societal changes and altered how much of the construction industry operates. This study investigates the impacts of pandemic-related changes, how these changes may apply to different companies, and which changes should continue post-pandemic.

Design/methodology/approach

We aim to identify pandemic-driven changes that have affected the construction workplace and the advantages and challenges associated with them. We then make recommendations for what could and should endure through the pandemic and beyond, and under what circumstances. To achieve this objective, we conducted both qualitative and quantitative analyses of 40 semi-structured interviews with US-based construction professionals.

Findings

Identified through these interviews were 21 pandemic-driven changes across six categories: management and planning, technology, workforce, health and safety, supply chain, and contracts. This study noted both positive and negative impacts of the changes on cost, schedule, productivity, collaboration, employee retention, flexibility, quality, and risk mitigation. Participants indicated that some changes should remain after the pandemic and others (e.g. select safety measures, schedule adjustments) should be temporary.

Originality/value

By incorporating these lessons learned into recommendations, the findings of this study will help businesses identify and implement the most appropriate improvements for their organizations. The findings also provide policymakers with valuable insights on how to promote innovation in the construction industry and potentially enact more effective policies during crises to drive long-term improvements.

Details

Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

Keywords

Article
Publication date: 29 November 2022

Yung-Ting Chuang and Ching-Hsien Wang

The purpose of this paper is to propose a mobile and social-based question-and-answer (Q&A) system that analyzes users' social relationships and past answering behavior, considers…

Abstract

Purpose

The purpose of this paper is to propose a mobile and social-based question-and-answer (Q&A) system that analyzes users' social relationships and past answering behavior, considers users' interest similarity and answer quality to infer suitable respondents and forwards the questions to users that are willing to give high quality answers.

Design/methodology/approach

This research applies first-order logic (FOL) inference calculation to generate question/interest ID that combines a users' social information, interests and social network intimacy to choose the nodes that can provide high-quality answers. After receiving a question, a friend can answer it, forward it to their friends according to the number of TTL (Time-to-Live) hops, or send the answer directly to the server. This research collected data from the TripAdvisor.com website and uses it for the experiment. The authors also collected previously answered questions from TripAdvisor.com; thus, subsequent answers could be forwarded to a centralized server to improve the overall performance.

Findings

The authors have first noticed that even though the proposed system is decentralized, it can still accurately identify the appropriate respondents to provide high-quality answers. In addition, since this system can easily identify the best answerers, there is no need to implement broadcasting, thus reducing the overall execution time and network bandwidth required. Moreover, this system allows users to accurately and quickly obtain high-quality answers after comparing and calculating interest IDs. The system also encourages frequent communication and interaction among users. Lastly, the experiments demonstrate that this system achieves high accuracy, high recall rate, low overhead, low forwarding cost and low response rate in all scenarios.

Originality/value

This paper proposes a mobile and social-based Q&A system that applies FOL inference calculation to analyze users' social relationships and past answering behavior, considers users' interest similarity and answer quality to infer suitable respondents and forwards the questions to users that are willing to give high quality answers. The experiments demonstrate that this system achieves high accuracy, high recall rate, low overhead, low forwarding cost and low response rate in all scenarios.

Open Access
Article
Publication date: 9 December 2022

Xuwei Pan, Xuemei Zeng and Ling Ding

With the continuous increase of users, resources and tags, social tagging systems gradually present the characteristics of “big data” such as large number, fast growth, complexity…

Abstract

Purpose

With the continuous increase of users, resources and tags, social tagging systems gradually present the characteristics of “big data” such as large number, fast growth, complexity and unreliable quality, which greatly increases the complexity of recommendation. The contradiction between the efficiency and effectiveness of recommendation service in social tagging is increasingly becoming prominent. The purpose of this study is to incorporate topic optimization into collaborative filtering to enhance both the effectiveness and the efficiency of personalized recommendations for social tagging.

Design/methodology/approach

Combining the idea of optimization before service, this paper presents an approach that incorporates topic optimization into collaborative recommendations for social tagging. In the proposed approach, the recommendation process is divided into two phases of offline topic optimization and online recommendation service to achieve high-quality and efficient personalized recommendation services. In the offline phase, the tags' topic model is constructed and then used to optimize the latent preference of users and the latent affiliation of resources on topics.

Findings

Experimental evaluation shows that the proposed approach improves both precision and recall of recommendations, as well as enhances the efficiency of online recommendations compared with the three baseline approaches. The proposed topic optimization–incorporated collaborative recommendation approach can achieve the improvement of both effectiveness and efficiency for the recommendation in social tagging.

Originality/value

With the support of the proposed approach, personalized recommendation in social tagging with high quality and efficiency can be achieved.

Details

Data Technologies and Applications, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9288

Keywords

Article
Publication date: 28 August 2023

Sukri Paluttri

This research paper aimed to study the legal structure of top-performing health governance systems and compare them with the Indonesian health social security system to identify…

Abstract

Purpose

This research paper aimed to study the legal structure of top-performing health governance systems and compare them with the Indonesian health social security system to identify the main differences and provide recommendations for Indonesian and other developing countries’ health policymakers and administrators.

Design/methodology/approach

Using formative research with a conceptual approach and statute approach as method in this study. Data was gathered using the document study technique, which studies various documents, especially legal documents related to health law, linked to legal purpose theories. Moreover, the World Health Organization ranking was considered to choose the two countries (France and Singapore) with a high social health security system for comparative analysis. All data collected has been analyzed using a qualitative and theoretical basis. Content analysis was performed by analyzing the legal documents, and the regulatory framework of all three countries was deeply analyzed to draw conclusions and recommendations.

Findings

Indonesia has specific laws to implement a social security system in the health sector. However, the lack of the best medical facilities and infrastructure and weak implementation of existing laws were identified as major reasons behind the poor health security system compared to comparative countries. Also, as a developing nation Indonesian Government face budgetary pressures and huge population challenges to meet required standards. Thus, the financing approaches used by Singapore and France may help developing countries meet these challenges effectively. Therefore, there is a dire need to strengthen the social health security system all over the country with amendments to laws and ensure the implementation of prevailing laws and regulations.

Practical implications

Providing understanding related to the social security health system in Indonesia along with a detailed description of the sound social health security system in France and Singapore will further provide an avenue for the researchers to critically analyze this line of study to devise some valuable suggestions further and to draw loopholes in the system.

Originality/value

A comparative approach for legal studies in the health sector is rare. So, this research advanced the social security health system-related literature and legal studies on the health sector by using this comparative approach to develop policy insights and future research directions, which will further help the field to grow.

Details

International Journal of Human Rights in Healthcare, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-4902

Keywords

1 – 10 of over 3000