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The purpose of this paper is to identify the constituents of cause-related marketing (CRM) capabilities in the context of an emerging market healthcare sector, by incorporating the resource-based view alongside the dynamic capability perspective. Moreover, the authors aim to illustrate how the typologies of CRM capabilities help to achieve service innovation whilst taking into consideration the role of service flexibility (SF) and service climate.

The authors develop a research framework through a representative and novel case study in the Indian healthcare market by utilizing and analyzing the subject-specific literature. Furthermore, a quantitative survey of healthcare professionals was conducted to assess the relationships utilizing PLS–SEM.

After identifying the constituents of CRM capabilities, the study confirms the mediating mechanism of SF between CRM capabilities and service innovation. Furthermore, findings from the study suggest that service climate positively moderates the relationship between CRM capability and SF.

The study was conducted in the emerging country healthcare market of India. Thus, the generalizability of the framework needs to be tested in a similar or contrasting context. Furthermore, the sample size for the study was limited to healthcare professionals, and the customer’s perspective was missing.

This paper is a first step to identify the specific dimensions of CRM capability and explain it as a higher-order factor. The study further provides an integrative framework that includes CRM capability, service innovation, SF and service climate. More specifically, it enhances the understanding of the constituents of the CRM capabilities and their influence on service innovation.

The purpose of this paper is to explore the nature of a competitive action and its impact on the response of rivals in the digital market. Specifically, this paper introduces the concept of action complexity and action variation to delineate the configuration characteristics of each digital competitive action and empirically investigates how these action characteristics further affect rivals’ response speed.

This paper uses structural content analysis methods to code competitive actions based on the news of Chinese online travel agencies (OTAs) from 2010 to 2015. The cox proportional hazards regression models are employed to test the hypotheses.

The results indicate that action complexity of the focal firm is negatively associated with rivals’ response speed as it constrains their interpretation (awareness), motivation and capability to respond, while action variation of the focal firm is positively associated with rivals’ response speed as it enhances their attention (awareness) and motivation to respond. Furthermore, the negative relationship between action complexity and response speed is weaker when action variation is high.

Further to advancing competitive dynamics theory, this paper proposes an action-configuration perspective to explore the particular content and quality of each digital competitive action. The discussion of competitive rivalry between OTAs also enriches the application of competitive dynamics in the digital market. Meanwhile, this paper further clarifies the decision-making process of rivalry drawing on the awareness–motivation–capability (AMC) framework.

As an alternative to straight rhetorical questions, questions using analogies that invite the reader to think about the frame of reference to answer the target have been used in advertising to persuade. This paper aims to investigate consumer responses to the use of analogical questions in ads for incrementally new products and the important variables moderating those responses.

Four between-subjects experiments examined how product evaluations in response to analogical questions differ from non-analogical variants as a function of consumers’ persuasion awareness (Studies 1 and 2) and also tested if the effectiveness of an analogical question among potential consumers who are more aware of persuasion attempts might be enhanced only when it is proposed with a strong rather than a weak frame of reference (Study 3), and when the frame of reference and the target share underlying similarities (Study 4).

Analogical questions are more persuasive than non-analogical variants for participants who are more aware of persuasion attempts. Inferential fluency mediates the results. Furthermore, the positive impact of analogical questions for participants high in persuasion awareness is diminished when the frame of reference is weak or from a dissimilar domain. The same patterns are not evident for participants who are less aware of persuasion attempts.

Drawing on the concepts of inferential fluency, this study offers an empirically-based view of how the analogical questions in advertising may bias the responses exhibited by individuals who demonstrate either a high or low level of persuasion awareness.

The inclusion of an analogy can lower consumers’ tendency to behave in a defensive manner by facilitating inferences about intended claims that are implicitly stated in a rhetorical question and achieve higher levels of persuasion.

This study contributes to prior study on rhetorical questions within a persuasion communication by adopting inferential fluency as an underlying mechanism for analyzing the impact of analogical questions and individual’s awareness of persuasion.

Given that the majority of firms are followers of pioneering firms into new, related product markets, managers of almost all firms can benefit from benchmarking their competitive responses to pioneering new product introductions. This paper examines the competitive responses of firms not only in terms of the time until their responding new product introduction, but also in terms of the firms’ preceding stages of competitive response: awareness, interest, and evaluation. For example, how long does – and should – it take a follower firm to become aware of a pioneering new product introduction? A general conceptual framework and basic methodology is proposed for firms to evaluate and benchmark their competitive responses. Follower firm responses to pioneering new low‐fat food product introductions in North America are examined and illustrate the opportunity for benchmarking firms’ competitive responses.

Police recruits need to be prepared the moment they graduate from the police academy for any type of situation. It is during the initial recruit training phase at the police academy where police recruits need to learn about terrorism and how to respond to a terrorism incident. The purpose of this paper is to examine whether the Emergency Response Week portion of the Chicago Police Academy's recruit curriculum was adequate and provided Chicago Police Department recruits with adequate knowledge of terrorism awareness and the skills necessary to respond to a terrorism incident.

Descriptive research was used with a non‐experimental fixed design, along with quantitative survey research.

The results indicated that the Chicago Police Department recruit curriculum in Emergency Response Week was perceived as above adequate by Chicago Police Department recruits. Additionally, the Chicago Police Department recruits perceived their knowledge concerning terrorism awareness and their skill levels concerning responding to a terrorism incident as above adequate following completion of Emergency Response Week.

Previous researchers mostly examined the breadth of police recruit curricula, which has left a need for an in‐depth knowledge base. This research paper probed deeply into the satisfaction of the Emergency Response Week curriculum at the Chicago Police Department Recruit Academy and narrowed the focus from previous studies.

This paper reports on a three-year study that examined the effect of 9/11 on preservice teachers’ perspectives and dispositions toward global concerns and global perspective pedagogy. Participants responded to a “before” and “after” survey in which they indicated the level of their awareness of global concerns, perceptions of their importance, perceived impact on self, and dispositions toward global-perspective pedagogy. The study utilized both quantitative and qualitative data collection and analysis. The data revealed that 9/11 had a significant effect on preservice teachers that resulted in a shift in perspectives and dispositions toward critical global concerns and teaching about them. The findings highlight the critical importance of preparing preservice teachers to develop global perspectives, cultivate critical knowledge and perceptual understandings of global concerns, and nurture favorable dispositions toward global perspective pedagogy.

While localized small-series production is a significant opportunity, various tensions challenge implementation in high-cost contexts. This paper explores how managers view and respond to different tensions in small-series production implementation by adopting a paradox-based perspective.

The paper presents a multiple case study addressing small-series production within EU's apparel industry, as key context to address managerial awareness, and responses to tensions regarding location and supply network configuration decisions. Seven cases were selected for variation in customization and implementation (early/established), ownership, location and company size, to identity commonalities.

The study highlights performing tensions related to sustainability, and risk, in addition to confirming traditional goal-related tensions predominantly impacting small volume production. With on-demand/custom production, tensions include costs in conflict with process scale, and several process-related tensions (flexibility, expansion/development, risk management). Identified multidimensional responses do not include location or structural decisions, instead focusing on synthesis, through product-operations efficiency, knowledge development and process innovation and supply chain collaboration. Temporal separation is found with customization, including reducing product/process complexity short-term with enhancing process development, which suggests latent learning tensions and limited awareness.

Future research should address the extent to which tensions can be resolved or remain paradoxical, as well as dynamic decision-making and latent tensions.

The paper shows how paradox theory facilitates a deeper understanding of complex network configuration decisions, including reshoring/localization. The findings identify organizing tensions/elements and elaborate upon performing/performing-organizing tensions suggested with small-series production, location decisions and supply chain management.

The purpose of this study is to investigate whether self-awareness, which is associated with general well-being and positive life outcomes, is also of specific benefit in the workplace. The authors tested the relationship between self-awareness and job-related well-being, and evaluated two different interventions designed to improve dispositional self-awareness at work.

Full-time employees took part in these training interventions and completed questionnaires using a switching-replications design. Questionnaires measured dispositional self-attentiveness (reflection and rumination) and job well-being (satisfaction, enthusiasm and contentment) at three time points over a period of six weeks. Statistical analyses were complemented with qualitative analysis of reported impacts.

Self-awareness was positively associated with job-related well-being and was improved by training. Employees reported gaining a greater appreciation of diversity, improved communication with colleagues and increased confidence.

Sample size limited the extent to which the relatively weak relationships between the concepts could be identified.

Self-awareness is demonstrated to be of value at work, associated with higher well-being and improvements in several positive occupational outcomes. The self-awareness training is more likely to result in active work-based improvements than in reflective changes.

Dispositional self-awareness is shown to be subject to change through training. The study demonstrates the value of self-awareness at work and identifies a range of related work outcomes.

The purpose of this paper is twofold: first, to find out the adoption level of multivendor ATM technology among customers and second, to develop and validate a model to explain the multivendor ATM usage in India.

First, a conceptual model on adoption of multivendor ATM technology was developed by referring relevant literature. Scale items for each construct of the model were culled from relevant literature sources. A pilot survey was conducted to validate the constructs. The survey was conducted online using Surveymonkey that garnered response from 136 respondents. The pilot survey data were analyzed to find the reliability and validity of the scales, based on which few items were dropped to improve the construct’s validity. The revised instrument was used to conduct the final survey, which was closed after collection of 543 responses. On screening for completeness, and normality test, 372 responses were retained for data analysis.

The major findings from analysis of the screened 372 responses were: awareness emerged as a significant factor influencing usage behavior and other perceptual factors; perception of personalized features influenced the attitude as well as usage behavior of the customers; personal control dimensions such as outcome desirability and controllability influenced both perceptual variables and usage behavior; and no relationship was found among attitude, intention and usage behavior, which contradicted findings of some studies in this area, thus creating the ground to understand multivendor ATM usage behavior. The findings have been discussed further.

The findings of the study can be useful for banks and suppliers in understanding the adoption of their ATM technology by their customers that would help them initiate activities to enhance the adoption of the technology and increase their customer base. The findings will also encourage suppliers and banks to add more personalized features in this technology.

Multivendor technology is at its nascent stage in India and this study is the first of its kind. The model developed here is an extension of technology acceptance model (TAM) with the introduction of some new variables such as perception of personalized features and personal control. This study also reveals that some of the hypotheses of original TAM model may not fit in the context of the technology where usage behavior is habitual and lifestyle oriented.