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Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Article
Publication date: 27 January 2012

Shelby D. Hunt

The purpose of this paper is to provide a personal retrospective on six of the key events/experiences that influenced the development of the structure, foundational premises, and…

2825

Abstract

Purpose

The purpose of this paper is to provide a personal retrospective on six of the key events/experiences that influenced the development of the structure, foundational premises, and models of the resourceadvantage theory of competition.

Design/methodology/approach

The paper uses a personal retrospective approach.

Findings

The paper finds that six key events influenced the development of resourceadvantage theory: B.J. “Bud” LaLonde emphasizes the works of Alderson; Rob Morgan suggests an article on the resource‐based theory of the firm; Roy Howell suggests a presentation on R‐A theory; Randy Sparks shows a “socialist calculation” article; Kim Boal suggests the Journal of Management Inquiry as a publication outlet; and Bob Phillips discusses his work on “firm effects vs industry effects”. The paper then relates each of the six events to the paths, routes, or procedures that are often proposed as (or reported to be) likely to lead to the development of theories.

Originality/value

By providing the evolutionary history of resourceadvantage theory, the paper provides implications for developing marketing theories.

Details

Journal of Historical Research in Marketing, vol. 4 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 1 January 2004

Shelby D. Hunt and Caroline Derozier

Determining the strategic thrust of the firm, it may be argued, is the principal task of top management. This task is aided by recent theories of business and marketing strategy…

6508

Abstract

Determining the strategic thrust of the firm, it may be argued, is the principal task of top management. This task is aided by recent theories of business and marketing strategy, including the normative imperatives based on industry factors, resource factors, competences, market orientation, and relationship marketing. Choosing wisely from among the various theories of strategy requires an accurate understanding of the contexts of competition. This article argues that resourceadvantage theory, an evolutionary, disequilibrium‐provoking process theory of competition, provides that understanding. That is, resourceadvantage theory grounds theories of business and marketing strategy.

Details

Journal of Business & Industrial Marketing, vol. 19 no. 1
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 17 August 2012

Dennis B. Arnett and Sreedhar Madhavaram

This paper seeks to explicate a dynamic theory of competition, i.e. the resourceadvantage theory of competition, with the aim of developing a theoretical foundation for the…

3615

Abstract

Purpose

This paper seeks to explicate a dynamic theory of competition, i.e. the resourceadvantage theory of competition, with the aim of developing a theoretical foundation for the eclectic paradigm of foreign production.

Design/methodology/approach

The paper is conceptual in approach.

Findings

The paper develops a set of five criteria that should be met by any theory that attempts to ground the eclectic paradigm. In addition, it demonstrates that the resourceadvantage theory of competition meets all of these criteria.

Research limitations/implications

By providing a theoretical foundation for the eclectic paradigm of foreign production, the paper provides researchers with a broader perspective from which to investigate multinational enterprise competition.

Originality/value

The usefulness of frameworks, such as the eclectic paradigm of foreign production, is limited when they are not grounded in positive theories. By grounding the eclectic paradigm of foreign production, this paper enhances the paradigm's usefulness.

Details

Journal of Business & Industrial Marketing, vol. 27 no. 7
Type: Research Article
ISSN: 0885-8624

Keywords

Book part
Publication date: 24 February 2023

Romina Gómez-Prado, Aldo Alvarez-Risco, Jorge Sánchez-Palomino, Berdy Briggitte Cuya-Velásquez, Sharon Esquerre-Botton, Luigi Leclercq-Machado, Sarahit Castillo-Benancio, Marián Arias-Meza, Micaela Jaramillo-Arévalo, Myreya De-La-Cruz-Diaz, Maria de las Mercedes Anderson-Seminario and Shyla Del-Aguila-Arcentales

In the academic field of business management, several potential theories were established during the last decades to explain companies' decisions, organizational behavior…

Abstract

In the academic field of business management, several potential theories were established during the last decades to explain companies' decisions, organizational behavior, consumer patterns, and internationalization, among others. As a result, businesses and scholars were able to analyze and decide based on theoretical approaches to explain the current conditions of the market. Secondary research was conducted to collect more than 36 management theories. This chapter aims to develop the most famous theories related to business applied in the international field. The novelty of this chapter relies on the compilation of recognized previous research studies from the academic literature and evidence in international business.

Article
Publication date: 17 August 2012

Shelby D. Hunt and Sreedhar Madhavaram

The purpose of this paper is to illustrate that conceptual frameworks developed from a general theory of competition, i.e. resourceadvantage (R‐A) theory, can facilitate…

4365

Abstract

Purpose

The purpose of this paper is to illustrate that conceptual frameworks developed from a general theory of competition, i.e. resourceadvantage (R‐A) theory, can facilitate managerial action.

Design/methodology/approach

After a brief overview of resourceadvantage (R‐A) theory, five conceptual frameworks are developed and offered for the purposes of managerial action.

Findings

This paper identifies several conceptual frameworks and after noting that conceptual frameworks that do not have positive theoretical foundations may not be as useful as those that do, develops five conceptual frameworks that are based on R‐A theory.

Practical implications

The conceptual frameworks developed in this paper have great potential for facilitating managerial action.

Originality/value

Conceptual frameworks that have positive theoretical foundations can be very useful for practitioners. In fact, the frameworks proposed in this paper can replace frameworks that are currently in use for managerial action.

Details

Journal of Business & Industrial Marketing, vol. 27 no. 7
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 7 June 2013

John E. Bell, Diane A. Mollenkopf and Hannah J. Stolze

This research aims to provide a theoretical framework for exploring how firms can respond to the growing threat of natural resource scarcity. Specifically, the role of closed‐loop…

10298

Abstract

Purpose

This research aims to provide a theoretical framework for exploring how firms can respond to the growing threat of natural resource scarcity. Specifically, the role of closed‐loop supply chain management is examined as a means for creating resource advantages that can lead to marketplace competitive advantages.

Design/methodology/approach

The research extends previous theoretical research, integrating natural resource scarcity and closed‐loop supply chain management for the first time. Resourceadvantage theory is employed as the theoretical lens for the research model and propositions.

Findings

The findings deepen understanding of the forces that create natural resource scarcity conditions in the supply chain, and highlight the need for higher order closed‐loop capabilities that have the ability to mitigate natural resource scarcity.

Research limitations/implications

The theoretical model and six research propositions suggest relationships between natural resource scarcity, closed‐loop capabilities, and firm level performance that need to be tested empirically. Future research opportunities and methodologies are suggested.

Practical implications

Growing natural resource scarcity is already having a major impact on many firms and industries; therefore, this research has significant managerial implications due to supply risks and potential disruptions caused by insufficient natural resources in current and future supply chains.

Originality/value

This paper seeks to increase discussion about natural resource scarcity and bring it into focus as a relevant supply chain topic related to closed‐loop supply chain capabilities and the internal firm level resources needed to ensure performance in a changing world.

Details

International Journal of Physical Distribution & Logistics Management, vol. 43 no. 5/6
Type: Research Article
ISSN: 0960-0035

Keywords

Article
Publication date: 1 June 2001

Shelby D. Hunt

Resourceadvantage theory is an interdisciplinary, evolutionary, process theory of competition that is proving to be extraordinarily provocative. A General Theory of Competition…

3518

Abstract

Resourceadvantage theory is an interdisciplinary, evolutionary, process theory of competition that is proving to be extraordinarily provocative. A General Theory of Competition: Resources, Competences, Productivity, Economic Growth pulls together many of the articles that develop the theory. This article provides a brief overview of resourceadvantage theory, reports on two queries that have been raised by the theory’s critics, responds to the two queries, and extends an invitation to readers.

Details

European Journal of Marketing, vol. 35 no. 5/6
Type: Research Article
ISSN: 0309-0566

Keywords

Book part
Publication date: 1 November 2008

Roger Baxter

The provision of value, as a marketing issue, is receiving increasing attention from managers and scholars. This attention, in combination with strong calls for better…

Abstract

The provision of value, as a marketing issue, is receiving increasing attention from managers and scholars. This attention, in combination with strong calls for better quantification and stronger measures in marketing, has lead to increased interest in the assessment, quantified where possible, of the provision of value through buyer–seller relationships. This paper identifies dimensions of value provision through relationships in business markets with specific emphasis on the intangible aspects of value, which are important to long-term competitive advantage. The provision of value to the seller is the prime focus in this paper. The paper discusses the meaning of both tangible and intangible relationship value and the interplay between them and notes the importance of assessing the intangible part of the value, particularly the part which derives from the human aspects of the relationship. Despite their importance, the human aspects of relationships and their contribution to value is a sparse topic among researchers. The paper compares and evaluates potentially useful relationship and value conceptualizations. The paper discusses studies of relationship value and then outlines the results of a recent line of empirical research into the provision of value by a buyer to a seller that utilizes a framework synthesized from the intellectual capital literature. This recent research conceptualizes the potential for a seller's relationship with a buyer to provide intangible value to the seller in terms of, first, the resources available in the buyer and second, the capabilities of the buyer's boundary personnel to aid in facilitating the flow of those resources to the seller. The paper also includes the softer human aspects in the dimensions of value. These latter aspects are important to a full assessment of value. The paper concludes with a discussion of aspects of intangible relationship value that need further elucidation and will thus provide opportunities for future research.

Details

Creating and managing superior customer value
Type: Book
ISBN: 978-1-84855-173-2

Open Access
Article
Publication date: 15 June 2015

Ville Eloranta and Taija Turunen

The purpose of this paper is to analyze how the service infusion literature explains competitive advantage through services. The four strategic management theories – competitive…

25785

Abstract

Purpose

The purpose of this paper is to analyze how the service infusion literature explains competitive advantage through services. The four strategic management theories – competitive forces, the resource-based view, dynamic capabilities, and relational view – are applied in the analysis.

Design/methodology/approach

A systematic literature review analyzes the links between the service infusion and strategy literature.

Findings

The review reveals that although discussion of service infusion applies strategic management concepts, the stream lacks rigor with respect to construct definition and justification. Additionally, contextual variables are often missing. The result is an over-emphasis of contextually bound measures, such as technology, and focal actors.

Research limitations/implications

The growing trends toward social networks, co-specialization, actor dependency and shared resources encourage service infusion scholars to focus on network-related and relational capabilities, co-opetition, open business models, and relational rent extraction. Furthermore, service infusion research would benefit from considering strategy-based theoretical discussions, constructs, and constraints that would improve the scientific rigor, impact and contribution.

Originality/value

This paper represents a systematic attempt to link the service infusion literature with strategic management theories and thoroughly analyzes the knowledge gaps and possible misconceptions.

Details

Journal of Service Management, vol. 26 no. 3
Type: Research Article
ISSN: 1757-5818

Keywords

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