Search results

1 – 10 of over 25000
Article
Publication date: 26 July 2019

Cristiano A.B. Castro, Felipe Zambaldi and Mateus Canniatti Ponchio

This paper aims to conceptualize two dimensions of active innovation resistance (AIR): cognitive active resistance and emotional active resistance. A scale to measure this…

1228

Abstract

Purpose

This paper aims to conceptualize two dimensions of active innovation resistance (AIR): cognitive active resistance and emotional active resistance. A scale to measure this construct is proposed and tested.

Design/methodology/approach

Three studies were conducted, with sample sizes of 195, 190 and 186, to test the discriminant, convergent, nomological and criterion validity of the proposed AIRc+e scale and to analyze its explanatory and predictive power. Data were gathered using the online platform of a US-based research company.

Findings

The authors provide evidence that AIR is a two-dimension construct comprising a cognitive and an emotional dimension. AIR was modeled as a third-order construct, comprising two second-order constructs, cognitive active resistance and emotional active resistance. The impact of adding an emotion dimension to active resistance was therefore assessed, and the results indicated that the explanatory and predictive power of the AIR measure improved as expected.

Practical implications

Consumers are most likely to resist innovations launched onto the marketplace, either prior to or after evaluating them. A better understanding of the reasons behind their resistance to innovation, as well as of its mechanisms, is of great importance in decreasing an innovation’s chances of failure.

Originality/value

This study proposes that incorporating emotion into the assessment of AIR will result in a deeper understanding of adoption and rejection behavior, expanding the current knowledge of consumer behavior in innovation-related, new product adoption and decisions.

Details

Journal of Product & Brand Management, vol. 29 no. 4
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 30 January 2009

Yongchuan Bao

Organizational resistance to technological innovations creates hurdles to diffusion of innovations in industrial technology markets. This study aims to examine the causes of this…

4389

Abstract

Purpose

Organizational resistance to technological innovations creates hurdles to diffusion of innovations in industrial technology markets. This study aims to examine the causes of this problematic phenomenon and develop useful strategies to overcome innovation resistance of organizational customers.

Design/methodology/approach

The paper's conceptual framework is adapted from the motivation‐opportunity‐ability (MOA) paradigm of consumer and organizational information processing. The analysis draws on a body of multidisciplinary literature, empirical observations, and case studies.

Findings

The determinants of organizational innovation resistance encompass the psychological, economic, technological, political, strategic, and organizational structural aspects of a technological innovation. Information flow is the key to breaking through the resistance barrier and promoting diffusion of innovations among industrial customers.

Research limitations/implications

An empirical study is needed in the future to test the propositions developed.

Practical implications

The study offers useful strategies to overcome organizational innovation resistance and new approaches to segment and target organizational buyers in technology markets.

Originality/value

The paper fills a research gap in studies on diffusion of innovation by explaining organizational innovation resistance and proposing useful strategies to tackle this problem.

Details

Journal of Business & Industrial Marketing, vol. 24 no. 2
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 23 September 2013

Katarina Pettersson and Malin Lindberg

Various studies indicate that men and certain masculinities are ascribed a normative role in innovation policies and innovation networks. This article aims to analyse which…

Abstract

Purpose

Various studies indicate that men and certain masculinities are ascribed a normative role in innovation policies and innovation networks. This article aims to analyse which feminist approaches have been used in order to articulate and perform resistance to the hegemonic “masculinist” discourses on innovation, applying the concept of paradoxical space coined by Rose. The paper specifically focuses on Swedish gender and innovation research and development (R&D) projects, as Sweden has been depicted as progressive in the theoretical and practical development of this field.

Design/methodology/approach

The paper analyses feminist approaches used in the “margin to the mainstream” of innovation R&D. The analysis is conducted on research and evaluation – where the authors have been involved as “outsiders within”. The empirical material is gathered through literature searches and interviews.

Findings

The paper concludes that three approaches to feminist resistance, outlined by Rose, are used in the analysed material: movements between the centre and margin; reaching beyond representation and definition, and paradoxical spaces used as separatism. A fourth approach – using paradoxical space for recognising differences in terms of, for example, “race”, class and sexuality – is mainly lacking in the material, except in a few cases. The theoretical contribution lies in clarifying and delineating the occurrence of different approaches to the application of a gender perspective on innovation R&D, and in highlighting the implication for gendered innovation discourses in policy, research and practice.

Practical implications

Implications based on the analysis include the need for applying different approaches to feminist resistance against the masculinist central discourse on innovation, since different approaches are able to perform resistance against the different aspects of the masculinist discourses. The findings indicate that policy support and specific calls in the field of gender and innovation are necessary for the development of this field. Further, policy support should enable various approaches to feminist resistance.

Originality/value

The article contributes by providing an overview of programs, projects and studies concerning gender and innovation R&D in Sweden – thus delineating the forefront of the scientific and practical field of gender and innovation. It also links feminist theories to practical efforts, identifying different approaches to feminist resistance towards a masculinist central discourse on innovation.

Details

International Journal of Gender and Entrepreneurship, vol. 5 no. 3
Type: Research Article
ISSN: 1756-6266

Keywords

Article
Publication date: 11 May 2022

Juan Miguel Giraldo Ospina and Daniel Eduardo Guevara Sánchez

The purpose of this study is to theoretically link design thinking with behavioural strategy, using empirical results that relate three cognitive dimensions: design thinking…

Abstract

Purpose

The purpose of this study is to theoretically link design thinking with behavioural strategy, using empirical results that relate three cognitive dimensions: design thinking personality traits, cognitive passive resistance and linear thinking, and, consequently, determine: if there is a negative relationship between design thinking traits and cognitive passive resistance and if this relationship is mediated by linear thinking.

Design/methodology/approach

This study used a quantitative methodology of covariance-based structural equation modelling. The data were collected from a three-scale, self-completed questionnaire, which was constructed using the existing modelling of the academic literature. The questionnaire was validated by confirmatory factor analysis and applied to a sample of 342 professional engineering and business graduates in Colombia.

Findings

The results of the structural equation modelling demonstrate a negative relationship between design thinking traits and cognitive passive resistance, and this relationship is mediated by linear thinking. These findings link design thinking and behavioural strategy and build new foundations for future studies, providing further theoretical support to the academic literature’s discussion of the relationship between design thinking and theories of managerial practices and innovation management.

Research limitations/implications

The main limitation of this study is the subjectivity of the answers because of potential bias from the respondents in completing the questionnaire. Another limitation is that the research was conducted only in the context of Colombia, so it is recommended that other studies be carried to generalise the results. This study has several theoretical implications. This study contributes to existing research on design thinking, evidencing a promising field of study to support it theoretically, such as the behavioural strategy. This study also contributes to the literature on innovation management deepening into a field of study that has received less attention in the literature, such as passive cognitive resistance to innovation. Likewise, this study presents a theoretical contribution to the dual process of cognition, proposing a new dimension to the construction of the multidimensional concept of nonlinear thinking. This study also contributes to the behavioural strategy field, evidencing a growing area of application in strategic management, such as design thinking. Finally, this research also proposes the development of a new research avenue about the concept of knowledge hiding as a possible source of innovation resistance.

Practical implications

This research also has implications for business and engineering education and practice. This study’s results suggest that before implementing an organisational initiative such as design thinking, which seeks to change people's behaviour, it is necessary to approach it as a cognitive process and develop strategies to mitigate passive cognitive resistance to change. This research’s results also present implications for business and engineering education, evidencing the need to include other perspectives of thinking that allow non-designers to develop creative thinking.

Originality/value

To the best of the authors’ knowledge, this is the first quantitative study on design thinking as a business management concept using linear thinking of non-designers to relate design thinking traits with cognitive passive resistance. This research provides theoretical and empirical support for framing design thinking within the field of behavioural strategy.

Article
Publication date: 1 September 2002

Thomas Zwick

This paper shows that employee resistance against innovations can be explained by the sunk costs nature of human capital investments induced by innovations. Therefore, internal…

6747

Abstract

This paper shows that employee resistance against innovations can be explained by the sunk costs nature of human capital investments induced by innovations. Therefore, internal resistance against innovations is more likely if it is uncertain that the employees can reap the benefits of these investments. This is, for example, the case if employment in the firm is bound to decrease or if further innovations are planned. These theoretical predictions are confirmed empirically in a multi‐variate analysis. A representative German firm data set for the service sector is used for the estimation.

Details

International Journal of Manpower, vol. 23 no. 6
Type: Research Article
ISSN: 0143-7720

Keywords

Article
Publication date: 3 October 2023

Michael S.W. Lee and Damien Chaney

While the metaverse is promised to be the next big step for the Internet, this new technology may also bear negative impacts on individuals and society. Drawing on innovation

Abstract

Purpose

While the metaverse is promised to be the next big step for the Internet, this new technology may also bear negative impacts on individuals and society. Drawing on innovation resistance literature, this article explores the reasons for metaverse resistance.

Design/methodology/approach

The study is based on 66 semi-structured interviews, and the subsequent data were analysed thematically.

Findings

The findings revealed 11 reasons for metaverse resistance: lack of understanding, lack of regulation, addiction avoidance, claustrophobia, loss of social ties, disconnection from reality, privacy concerns, extreme consumer society, unseen benefits, infeasibility and nausea.

Practical implications

By understanding the various reasons for metaverse resistance managers and policymakers can make better decisions to overcome the challenges facing this innovation, rather than adopting a “one-size-fits-all” approach.

Originality/value

While the literature has mainly adopted a positive perspective on the metaverse, this research offers a more nuanced view by identifying the reasons why consumers may resist the metaverse. Furthermore, this study introduces for the first-time “addiction-driven-innovation-resistance (ADIR)” as a potential reason for metaverse resistance, which may also apply to other cases of innovation resistance, when new innovations are perceived as being “too good” and therefore potentially addictive.

Details

Internet Research, vol. 34 no. 1
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 28 November 2023

Ahmed Taher Esawe, Karim Taher Esawe and Narges Taher Esawe

This study aims to investigate the impact of environmentally sustainable innovation practices on consumer resistance to innovation in eco-hotel enterprises and the moderating…

Abstract

Purpose

This study aims to investigate the impact of environmentally sustainable innovation practices on consumer resistance to innovation in eco-hotel enterprises and the moderating influence of value co-creation based on the service-dominant logic and innovation resistance theory.

Design/methodology/approach

Partial least squares structural equation modeling was used to test the study’s hypotheses on a sample of 382 eco-hotel enterprise consumers surveyed online.

Findings

Results reveal that adopting environmentally sustainable innovation practices and consumers’ participation in value co-creation can negatively influence consumer resistance to innovation. In addition, value co-creation partially moderates the influence of environmentally sustainable innovation practices on consumer resistance to innovation, implying that other variables can influence this relationship. Finally, the results showed that value co-creation is a multidimensional construct with dimensions of meaningfulness, collaboration, contribution, recognition and affective response.

Originality/value

This study contributes significantly to knowledge of value co-creation and innovation resistance in service ecosystems through the lens of sustainability. Incorporating value co-creation as a moderator demonstrates how to address sustainable activities to decrease consumers’ resistance to eco-hotel enterprises’ environmentally sustainable innovation practices. By empirically analyzing these relationships, this study makes various contributions and gives helpful decision-making insights.

Details

Consumer Behavior in Tourism and Hospitality, vol. 19 no. 1
Type: Research Article
ISSN: 2752-6666

Keywords

Open Access
Article
Publication date: 29 June 2021

Alexandre Alves dos Santos and Mateus Canniatti Ponchio

The present paper aims to understand the influence of consumer's functional, psychological and emotional barriers to the use of digital banking services.

6021

Abstract

Purpose

The present paper aims to understand the influence of consumer's functional, psychological and emotional barriers to the use of digital banking services.

Design/methodology/approach

The authors carried out a quantitative study in which data were collected through a self-administered online questionnaire. A final sample of 202 Brazilian adults, with and without experience in using digital banking services, enabled the test of research hypotheses by means of a structural equation modeling approach.

Findings

The authors found statistical evidence that supports the hypothesis that psychological barriers, emotional barriers and user experience positively influence the resistance to the use of digital banking services. However, there is no empirical evidence supporting that the influence of functional barriers affects the resistance to the use of digital banking services.

Practical implications

Efforts to understand the mechanisms that lead consumers to adopt or reject innovative products or services are important to prevent investments in these innovations, avoiding revenue failures. The results provide managerial implications by favoring the creation of communication programs capable of reducing the possibilities of innovation failure.

Originality/value

The main theoretical contribution of this work is the identification of the predominant influence of emotional barriers, in comparison to functional barriers, on the resistance to innovation in digital banking services. Currently, the models that illustrate resistance to innovation tend to focus solely on functional aspects; however, these models can be improved by incorporating emotional aspects.

Details

Innovation & Management Review, vol. 18 no. 3
Type: Research Article
ISSN: 2515-8961

Keywords

Article
Publication date: 5 September 2008

Pekka Laukkanen, Suvi Sinkkonen and Tommi Laukkanen

The purpose of this paper is to further the understanding of innovation resistance by dividing internet banking non‐adopters into three groups based on their intentions to use the…

8947

Abstract

Purpose

The purpose of this paper is to further the understanding of innovation resistance by dividing internet banking non‐adopters into three groups based on their intentions to use the innovation. Thereafter, the aim is to identify how the resistance differs in these customer groups.

Design/methodology/approach

This study identifies three groups of internet banking non‐adopters, namely postponers, opponents and rejectors. The data were collected by conducting an extensive postal survey among the retail banking customers in Finland who had not adopted internet banking. The measurement development was based on consumer resistance theory and the earlier literature on internet banking. Principal component analysis was used to classify the resistance items into five adoption barriers derived from the earlier literature. Thereafter, analysis of variance was used to analyse the statistical differences in resistance to internet banking between the three groups.

Findings

Significant differences were identified between the groups explored. The resistance of the rejectors is much more intense and diverse than that of the opponents, while the postponers show only slight resistance. The results also indicate that psychological barriers are even higher determinants of resistance than usage and value, which are constructs related to ease‐of‐use and usefulness determining acceptance in the traditional technology acceptance model. Moreover, the findings highlight the role of self‐efficacy in bank customers' risk perceptions to internet banking.

Originality/value

This study provides further understanding of what inhibits internet banking adoption by comparing three non‐adopter groups with respect to their resistance to internet banking. It also has implications for management in overcoming non‐adopters' resistance to the innovation.

Details

International Journal of Bank Marketing, vol. 26 no. 6
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 12 June 2019

Inès Chouk and Zied Mani

Consumers are increasingly connected to, and make use of, a multitude of technologies in their daily lives. The exponential growth in the use of Internet of Things (IoT)-based…

3038

Abstract

Purpose

Consumers are increasingly connected to, and make use of, a multitude of technologies in their daily lives. The exponential growth in the use of Internet of Things (IoT)-based services is ushering in a new era of e-services, in which the service experience is becoming autonomous (intelligence), devices are intercommunicating (connectivity) and consumers can access the service anytime, anywhere and using any device (ubiquity). However, a number of challenges have arisen. The purpose of this paper is to investigate factors that reduce consumer resistance to smart services (factors against resistance) and factors that promote this resistance (factors for resistance), by means of a dual-factor approach.

Design/methodology/approach

To test this theoretical model, the authors developed a Web-based survey and used structural equation modeling.

Findings

Results show that consumer-lifestyle factors (individual “mobiquity” and self-image congruence) reduce consumer resistance to smart services (factors against resistance). Conversely, innovation-related factors (perceived security, perceived complexity) and ecosystem-related factors (perceived government surveillance and general skepticism toward IoT) promote consumer resistance to smart services (factors for resistance). In addition, general skepticism toward IoT has a significant positive effect on perceived complexity, perceived security risk and perceived government surveillance.

Originality/value

This research investigates consumer resistance to smart services using a dual-factor perspective (Cenfetelli, 2004; Claudy et al., 2015): factors reducing resistance versus factors promoting resistance. This paper provides evidence for the importance of consumer lifestyle-related factors, innovation-related factors and ecosystem-related factors in explaining consumer resistance to smart services. This work enriches previous studies of consumer resistance to innovation (Ram and Sheth, 1989; Ram, 1987) by studying original variables (individual mobiquity, technological innovativeness, government surveillance).

Details

Journal of Services Marketing, vol. 33 no. 4
Type: Research Article
ISSN: 0887-6045

Keywords

1 – 10 of over 25000