Search results

Addresses the standardization of the measurements and the labels for concepts commonly used in the study of work organizations. As a reference handbook and research tool, seeks to improve measurement in the study of work organizations and to facilitate the teaching of introductory courses in this subject. Focuses solely on work organizations, that is, social systems in which members work for money. Defines measurement and distinguishes four levels: nominal, ordinal, interval and ratio. Selects specific measures on the basis of quality, diversity, simplicity and availability and evaluates each measure for its validity and reliability. Employs a set of 38 concepts ‐ ranging from “absenteeism” to “turnover” as the handbook’s frame of reference. Concludes by reviewing organizational measurement over the past 30 years and recommending future measurement reseach.

This study aims at characterizing and identifying the existing research on tourism business networks.

The authors conducted a systematic mapping study to identify and analyze related literature. They identified 225 primary studies, dated from 1997-2016, and classified them with respect to research focus, types of research and contribution.

Seventy four studies were identified and mapped, synthesizing the available evidence on tourism business networks. “Business networks” with 27 articles is the dominant research focus and “Network configuration” with 22 articles is the next dominant one. Regarding the research type, “Solution proposal” is the most frequently used research type. “Interview” and “Case study”, respectively, were the most used research methods. However, “Agent-based modeling”, “Delphi study” and “Non-linear time series analysis” were used less often. “Philosophical paper” was the most common research type between 1997 and 2002, and after that “Solution proposal” was the dominant research paper type. Further, the number of publications has declined between 2012 and 2014.

This mapping study provides the first systematic exploration of the state-of-art on tourism business networks research. The existing body of knowledge is limited to a few high quality studies.

In universities, an important part of intellectual capital is the research‐ development‐transfer capital (R&D&T capital), due to the process of creation of scientific and technical knowledge and its transfer to the social environment. The aim of this paper is to identify the types of knowledge that act as drivers of R&D&T capital in a public university. To this end, first key knowledge types in reference to the strategic objectives of the university are identified, through both examination of documents concerned with the objectives and plans of the university and meetings with leading officers of it. Second, the activities involved in the process have been analysed through in‐depth personal interviews with a group of heads of research teams at the university. The results of the interviews have received both qualitative and statistical analyses. Subsequently, a definitive list of key types of knowledge as drivers of university R&D&T capital is also presented.

Properly conceived, conducted and interpreted, motivation research can be an extremely powerful management tool, designed to help the manufacturer or advertiser to sell more goods. Its aim is to expose the market situation, explain it and suggest courses of action which will lead to desired changes. It is a way of looking at a problem rather than a collection of specialist techniques and is strictly practical. Hence it can be used alongside other market research tools for the solution of marketing problems and can be applied to a wide range of business activities. Much of its development has been in the advertising field but it can also help in the formulation of production policy, solving packaging problems and marketing operations. It is examined here in all these contexts. The idea of motivation research, the reasons for its use and the techniques by which to apply it are discussed, as well as the pitfalls that are likely to occur. New and imaginary case studies are used throughout to illustrate points. A review of the subject literature is included.

This study aims to investigate a randomized 3 (endorser type: celebrity vs CEO vs expert) × 2 (product type: hedonic vs utility) between-respondents factorial experiment to inspect the effects of the endorsers and product types on consumers’ engagement in BRM through brand-relationship variables [i.e. self-brand connection (SBC), perceived product attachment (PPA) and source credibility (SC)]. Marketing in a digital era is witnessing a rising trend of “brand resurrection as revolution” led by consumer power. The successful revitalization of various dead brands provides some new opportunities for companies to engage millennial consumers in brand resurrection movements (BRM) through the right choice of brand endorsers. The new-found love of companies for the revitalization of long-forgotten brands has attracted considerable interest among scholars and marketing practitioners. Despite the brand resurrection’s high practical relevance, little is known in marketing research about how to revive failing brands back to life.

Using source credibility theory (SCT) as a lens, this study conducted two studies (i.e. Study 1, N = 300; Study 2, N = 300) and builds on an analysis of data from Pakistani millennials. The hypotheses were inspected using both structural equation modeling and SPSS’s PROCESS macro.

Through two studies, the authors find that the match between endorser types and product types affects customer motivation to engage in BRM via SBC, PPA and SC (i.e. attractiveness, trustworthiness and expertise).[AQ2] The results showed that for utilitarian products, both SBC and PPA mediate the link between endorser types and BRM, but for hedonic products, PPA does not play a role. Similarly, the authors’ results indicate that for hedonic products, attractiveness, trustworthiness and expertise mediate the link between endorser types and BRM, but for utilitarian products, trustworthiness does not play a role.

The results of this research will help marketing managers devise effective brand endorsers strategies in reviving failing brands. Specifically, this endeavor highlights that understanding brand advertisements merely in terms of celebrity endorsement restricts the full potential that brand advertisements could have and also that a comprehensive understanding must include expert and chief executive officers (CEO) endorsers. Therefore, one of the central contributions of this research is the introduction of expert and CEO endorsers and the evidence that both celebrity (i.e. celebrity and CEO) and non-celebrity endorsers (i.e. experts) have an impact on consumers’ motivation to engage in BRM.

To the best of the authors’ knowledge, this is one of the first endeavors of its kind to empirically explore consumer attitude/motivation behind participation in reviving failing brands. The significance of this work is underscored by the fact that numerous dead brands are being brought back by companies because of consumer–brand co-creation movements.

This article focuses on humanities scholars’ information searching. David Ellis’ model of scholars’ information seeking is taking as a starting point for this study. For understanding the information needs and information seeking habits of humanities scholars, it is crucial to know about the nature of research processes within diverse humanities fields. The study at hand, therefore, starts from the premise that the information searching of humanistic researchers needs to be understood within the framework of the research process, and not as a phenomenon outside of it.

Based on 24 in-depth interviews in archaeology, art history, philosophy, and languages and linguistics, the article examines humanities scholars’ research processes. The purpose of this study is to analyse the research processes, their course and different stages, and to classify these into types. The purpose is also to examine the relationships between the types of research processes and the disciplines studied. Seven types of research processes were identified among scholars working in the fields studied. The types were named the Fly, the Sphinx Moth, the Mole, the Mockingbird, and the Spider.

The findings show that the representatives of a specific humanities discipline did not always proceed in their research in similar ways. There were distinct differences according to discipline, but important differences between scholars belonging to the same discipline could also be observed. The findings indicate that information seeking behaviour cannot be explained by factors that lie outside the researcher and the researcher's subject matter. Another important finding is that humanistic research often does not proceed in linear stages. There is more variability within the research and searching processes within humanities and among representatives of specific disciplines than is often presumed.

The purpose of this paper is to characterize and identify the existing studies on the relationship between technological media and development

The authors conducted a systematic mapping study to identify and analyze the related literature. The authors identified 196 primary studies, dated from 2000 to 2017 and categorized them with respect to research focus, types of research and research method.

A total of 97 studies were identified and mapped, synthesizing the available evidence on the relationship between technological media and development. “Social development” with 54 articles and “communication” with 34 articles were the dominant research focus. Regarding the research type, “Solution proposal” is the most frequently employed research type. “Case study,” “discussion paper” and “interview,” respectively were the most used research methods. However, “SNA,” “focus group” and “time series” were used less often. “Solution proposal” was the most common research type between 2015 and 2017, and after that “philosophical paper” was the dominant research paper type. Further, the number of publications has increased between 2006 and 2017.

This mapping study is the first systematic exploration of the state-of-art on technological media-development nexus. The existing body of knowledge is limited to a few high quality studies.

This paper aims to characterize and identify the existing research on risk management in the export development of high-tech products.

The authors conducted a systematic mapping study to identify and analyze related literature. The authors identified 96 primary studies, dated from 2000 to 2018 and classified them with respect to research focus, types of research and contribution.

A total of 32 studies were identified and mapped, synthesizing the available evidence on risk management in the export development of high-tech products. “Currency risk” with 13 articles is the dominant research focus. Regarding the research type, “Solution proposal” is the most frequently used research type. “Case study”, “Regression analysis” and “Survey”, respectively, were the most used research methods. However, “FANNIS”, “FAHP” and “Discussion paper” were used less often. “Solution proposal” was the most common research type between 2000 and 2018. Further, the number of publications has declined between 2010 and 2012.

This mapping study provides the first systematic exploration of the state-of-art on risk management research in the export development of high-tech products. The existing body of knowledge is limited to a few high-quality studies.

The main purpose of this study was to examine which job resources are most valuable for research productivity, depending on varying teaching demands.

Data was collected from 324 management faculty at research, balanced and teaching (i.e. respectively low-, moderate- and high-teaching demands) public universities in the United States.

Results showed that no single job resource predicted research productivity across all three types of schools. At research schools (i.e. low-teaching demands), productivity was positively associated with job resources including summer compensation, level of protection for untenured faculty and number of research assistant hours, while negatively associated with travel funding. At balanced schools (i.e. moderate-teaching demands), research output was positively associated with time allocated to research, grant money, travel funding and conference attendance, while negatively associated with amount of consulting hours. At teaching schools (i.e. high-teaching demands), the only significant resource was time allocated to research.

This paper can help management faculty and business school leaders understand what resources are most appropriate given the teaching demands associated with the specific institution, and by further helping these institutions attract and retain the best possible faculty.

This study extends prior work on academic research performance by identifying resources that can help faculty publish given different levels of teaching demands. This is important as teaching demands tend to be relatively stable within an institution, while they can vary greatly across types of institutions.

The purpose of this article is to determine the uses of mixed method research designs published in major marketing journals.

This study involved a content analysis of 2,166 articles published between 2003 and 2009 in nine prominent marketing journals.

A total of 34 mixed method studies implemented data‐collection procedures sequentially (79 percent), eight implemented them concurrently (19 percent) and one combined both sequential and concurrent procedures (2 percent). On the whole, priority was skewed more toward quantitative strands, with 27 articles prioritizing quantitative data (63 percent), three articles prioritizing qualitative data (7 percent), and 13 articles prioritizing both equally (30 percent).

It is clear that marketing scholars recognize the benefit of mixing qualitative and quantitative research; however, as a discipline we are not demonstrating knowledge of the mixed method literature or procedures, as only one article recognized or mentioned knowledge of mixed method procedures or cited mixed method research.

This study provides guidance for researchers in identifying design types appropriate for various rationales or research objectives and models of different design types that have been published in marketing journals. In addition, implications for designing mixed methods studies in marketing include highlighting the need for scholars to specifically address issues such as the timing and priority given to each data type (i.e. sequential or concurrent), and the integration (or mixing) of the both data types.

Until now, the role of mixed methods designs in marketing has not been the subject of formal examination. The delineation of the major forms in mixed method designs provides a framework for looking at such design types, which helps to provide more credibility to the field of marketing by providing examples of research designs that are substantially different than single strand studies.