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Because of online digital resources, academic libraries no longer need to spend as much time and energy organizing their own collections as they used to. They now have an opportunity to pivot their expertise in organizing information outward. “Inside-out” library services can include support for special collections, digital scholarship, scholarly communication, and data management. A key characteristic of such services is that an academic library takes on broader information management challenges at their college or university. This chapter will examine what it takes to build successful inside-out library services by looking at their cost, how well they complement existing library expertise and culture, and their impact on teaching, research, and the wider community.

As any library strives to improve services and make them increasingly relevant, planning for change has become routine. During 2011, the University of Arizona's Libraries undertook extensive assessments in order to develop and improve services in support of research and grant services so that campus-wide achievements in research, scholarship, and creative works could improve. A project explored ways for the library to become more effective at increasing research and grant support to faculty, researchers, and graduate students in a scalable way, and to help the campus increase achievements in research, scholarship, and creative works. The project defined the library's role in research and grant activities and explored ways for the library to be involved at optimal points in these cycles. This chapter discusses the process developed for assessing what new research and grant support services the library might want to develop. This involved interviewing peer university libraries and surveying faculty and graduate students at the University of Arizona about their research and grant needs. The chapter also describes how results were analyzed to identify potential new library services. The project team recommended new services which were presented to the library for inclusion in its Strategic Plan. The methodology presented in this chapter can be used by any type of library for developing new services to include in their strategic plans.

This chapter describes challenges that academic libraries face in the era of data-intensive research.

A review of current literature about the topic was performed. The main features of the data-intensive paradigm of research are outlined and new tasks to be performed by academic libraries are explored.

To fulfil their mission in this environment, academic libraries have to be equipped with tools that can be epitomised as research data services and include research data-management and digital data curation. Issues of data quality, data citation and data literacy are also of prime importance for related academic library services that also need to employ ‘new’ librarians, that is professionals, armed with novel and adequate skills.

The chapter outlines both background and practice, associated with data-related opportunities and responsibilities.

As the demand for new services strains library resources, directors of research libraries must practice efficient cost management and demonstrate alignment with institutional objectives. For technical services, this requires managing the effective cost of metadata services, assessing core functions, and evaluating operational performance. This paper uses Complex Adaptive Systems (CASs) as a framework to expose the network of local and global dependencies that currently define the field of operation for technical services. Comparative analyses using a CASs framework were conducted on reports by the Library of Congress, the Heads of Technical Services in Large Research Libraries Interest Group, and the British Library. Each report addresses financial pressures placed on bibliographic control services in response to the 2008 recession. Statements within the reports were assigned to one of three dominant systems: bibliographic control, institutional identification, and distributive networks. The statements were then mapped to the CASs characteristics to determine environmental pressures and areas of adaptation. The reports exposed long-standing dependencies that tie local bibliographic control to a complex network of external agencies. Institutional shifts toward user-centered services coupled with growing fiscal restraint has disrupted the stability of these networks. The analyses found that in all cases network instability led to localized institutional adaptation to existing economic pressures. The paper recommends applying a CASs model to assess the alignment of distributed metadata standards and systems development to local institutional objectives.

Companies in all industries are searching for new sources of competitive advantage since the competition in their marketplace is becoming increasingly intensive. The resource-based view of the firm explains the sources of sustainable competitive advantages. From a resource-based view perspective, relational based assets (i.e., the assets resulting from firm contacts in the marketplace) enable competitive advantage. The relational based assets examined in this work are brand image and corporate reputation, as components of brand equity, and customer value. This paper explores how they create value. Despite the relatively large amount of literature describing the benefits of firms in having strong brand equity and delivering customer value, no research validated the linkage of brand equity components, brand image, and corporate reputation, simultaneously in the customer value–customer loyalty chain. This work presents a model of testing these relationships in consumer goods, in a business-to-business context. The results demonstrate the differential roles of brand image and corporate reputation on perceived quality, customer value, and customer loyalty. Brand image influences the perception of quality of the products and the additional services, whereas corporate reputation actions beyond brand image, estimating the customer value and customer loyalty. The effects of corporate reputation are also validated on different samples. The results demonstrate the importance of managing brand equity facets, brand image, and corporate reputation since their differential impacts on perceived quality, customer value, and customer loyalty. The results also demonstrate that companies should not limit to invest only in brand image. Maintaining and enhancing corporate reputation can have a stronger impact on customer value and customer loyalty, and can create differential competitive advantage.

This chapter outlines libraries’ (and librarians’) changing identities in the new world of research mandates from funders, institutions, and publishers. As libraries respond to the demands of these mandates on their users at the individual, departmental, and institutional levels, they need to revise their approaches to relationship building and user engagement, as well as maintain flexibility in the face of changing roles and skill requirements. This chapter will (1) outline the changing scholarly ecosystem; (2) summarize major terms and concepts to understand the process of producing research outputs; (3) discuss the perspectives of the major players in the research enterprise; (4) present some of the challenges that research mandates and the changing research environment have brought to libraries; and finally (5) review ways in which libraries have successfully addressed them. The focus here is on the academic research setting, although many of the strategies outlined can be equally applicable in both non-academic research and non-research funding contexts.

This chapter explores differences in fringe, distant, and remote rural public library assets for asset-based community development (ABCD) and the relationships of those assets to geographic regions, governance structures, and demographics.

The author analyzes 2013 data from the Institute of Museum and Library Services (IMLS) and U.S. Department of Agriculture using nonparametric statistics and data mining random forest supervised classification algorithms.

There are statistically significant differences between fringe, distant, and remote library assets. Unexpectedly, median per capita outlets (along with service hours and staff) increase as distances from urban areas increase. The Southeast region ranks high in unemployment and poverty and low in median household income, which aligns with the Southeast’s low median per capita library expenditures, staff, hours, inventory, and programs. However, the Southeast’s relatively high percentage of rural libraries with at least one staff member with a Master of Library and Information Science promises future asset growth in those libraries. State and federal contributions to Alaska libraries propelled the remote Far West to the number one ranking in median per capita staff, inventory, and programs.

This study is based on IMLS library system-wide data and does not include rural library branches operated by nonrural central libraries.

State and federal contributions to rural libraries increase economic, cultural, and social capital creation in the most remote communities. On a per capita basis, economic capital from state and federal agencies assists small, remote rural libraries in providing infrastructure and services that are more closely aligned with libraries in more populated areas and increases library assets available for ABCD initiatives in otherwise underserved communities.

Even the smallest rural library can contribute to ABCD initiatives by connecting their communities to outside resources and creating new economic, cultural, and social assets.

Analyzing rural public library assets within their geographic, political, and demographic contexts highlights their potential contributions to ABCD initiatives.

Undergraduate information commons have become pervasive in the academic library landscape. In recent years, librarians and administrators have come to identify the need for comparable commons’ spaces and services for graduate students. This chapter serves as a review of recently developed models of graduate commons—in this discussion referred to as Scholars’ Commons—as defined by an integration of physical learning spaces, personnel, and a dynamic availability of research support services that support assist graduate students throughout their academic life cycle. These provisions serve as the foundation for the development of enhanced library-supported graduate student success.

Still a rare commodity, existing models from selected institutional web sites were examined using a framework for analysis consisting of several criteria: new use of space; segmented services; partnerships; and new organizational structures. Through a synthesis of the commonalities prevalent in these systems, this chapter aims to provide recommendations for prospective Scholars’ Commons models and proposals for their development. Library organizations contemplating the development of a Scholars’ Commons need to consider the needs of their target population, potential new or reallocated spaces, feasibility of providing support and research technologies, and possible staffing models. As well, the authors consider the importance of library-based graduate student support that bolsters cross-divisional collaborative partnerships across the academy.

Academic libraries are undergoing a paradigm shift of service, due to various changes in their environment and internally. The maker culture is one of these factors and implies challenges regarding space, infrastructures, and services organization. This situation extends to research support services, in which the users have a particular informative behavior. This chapter aims to analyze whether the academic library has created research support services adapted to the era of maker culture. It examines how research is a key factor in the higher education system to contextualize the importance of research support services in academic libraries. How the researcher accepts or not the role of academic libraries in the process of production and communication of research is studied. As critical elements of the process, we examine part of researcher information behavior in the era of maker culture and the relationship of these users with librarians.