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Article
Publication date: 19 December 2019

Aku Valtakoski

The purpose of this paper is to review the evolution of empirical research methods in Journal of Services Marketing (JSM), how the choice of methodology is related to the…

Abstract

Purpose

The purpose of this paper is to review the evolution of empirical research methods in Journal of Services Marketing (JSM), how the choice of methodology is related to the research topic, and how methodology affects the impact of papers published in JSM.

Design/methodology/approach

Based on citation data from Scopus, bibliometric methods are used to describe the methodological evolution of literature over the period 1987-2017. Indicator correlations and logistic regression are used to test the methodological predispositions of research topics. Negative binomial regression is used to test the impact of paper methodology on paper citations on 1,036 papers.

Findings

Qualitative research methods have remained relatively rarely used in JSM (7.5 per cent qualitative papers, 13.4 per cent mixed methods), with no major changes over the past 15 years. The variety of research methods has slightly increased in the latest years. There are considerable differences in the methodological predispositions of research topics. The methodology does not directly affect the impact of papers. However, use of mixed methods may positively affect paper impact. Papers focusing on conceptual development tend to be cited more.

Research limitations/implications

The review indicates that quantitative methods dominate research in JSM. However, future research challenges in service marketing research call for a reconsideration of the role of qualitative research for JSM. Findings point out that several research topics could benefit from further qualitative research.

Originality/value

Provides an overview of the latest development in research methodologies used in JSM, and direct statistical evidence on how paper methodology and other characteristics influence paper impact. Identifies areas for further qualitative research.

Details

Journal of Services Marketing, vol. 34 no. 1
Type: Research Article
ISSN: 0887-6045

Keywords

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Article
Publication date: 6 April 2012

Peter Massingham, Rada Massingham and Kieren Diment

The purpose of this paper is to evaluate the usefulness of Q Methodology for business research, as an alternative technique for accounting researchers.

Abstract

Purpose

The purpose of this paper is to evaluate the usefulness of Q Methodology for business research, as an alternative technique for accounting researchers.

Design/methodology/approach

Q Methodology is an innovative technique that provides quantitative structure to individuals' opinions via factor analysis. The authors present the results of a case study where Q Methodology was used to examine attitudes towards an on‐line wiki, a Technology Encyclopaedia (TE), amongst 35 engineers and technical employees at a manufacturing company. Management wanted to understand whether employees were willing to embrace social conversational technology as a way of sharing knowledge. The aim of the case study is to demonstrate how Q Methodology works in a practical setting. The authors also examine a published journal article to assess how Q Methodology might be used to enhance accounting research.

Findings

The results show that Q Methodology may provide advantages in data gathering (less respondent burden), data analysis (deeper insight into respondent sub‐conscious), and results (better respondent “ownership” of organisational problems and solutions). However, it also has weaknesses in terms of managerial application.

Research limitations/implications

A limitation is that the discussion is based on a single case study.

Practical implications

When working with an industry partner, researchers may need to consider a more positivist approach and be prepared to explain context behind the statements.

Originality/value

Q Methodology appears to offer most value as a data gathering technique. It may also be used to capture respondents' subconscious views on a topic. While the limited time involved will be attractive to practitioners, there is also the potential benefit of increasing respondents' awareness and understanding of the topic under investigation (i.e. action research), enhancing change management and other sensitive organizational issues.

Details

Qualitative Research in Accounting & Management, vol. 9 no. 1
Type: Research Article
ISSN: 1176-6093

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Article
Publication date: 1 January 2021

Muhammad Sajid Qureshi, Ali Daud, Malik Khizar Hayat and Muhammad Tanvir Afzal

Academic rankings are facing various issues, including the use of data sources that are not publicly verifiable, subjective parameters, a narrow focus on research

Abstract

Purpose

Academic rankings are facing various issues, including the use of data sources that are not publicly verifiable, subjective parameters, a narrow focus on research productivity and regional biases and so forth. This research work is intended to enhance creditability of the ranking process by using the objective indicators based on publicly verifiable data sources.

Design/methodology/approach

The proposed ranking methodology – OpenRank – drives the objective indicators from two well-known publicly verifiable data repositories: the ArnetMiner and DBpedia.

Findings

The resultant academic ranking reflects common tendencies of the international academic rankings published by the Shanghai Ranking Consultancy (SRC), Quacquarelli Symonds (QS) and Times Higher Education (THE). Evaluation of the proposed methodology advocates its effectiveness and quick reproducibility with low cost of data collection.

Research limitations/implications

Implementation of the OpenRank methodology faced the issue of availability of the quality data. In future, accuracy of the academic rankings can be improved further by employing more relevant public data sources like the Microsoft Academic Graph, millions of graduate's profiles available in the LinkedIn repositories and the bibliographic data maintained by Association for Computing Machinery and Scopus and so forth.

Practical implications

The suggested use of open data sources would offer new dimensions to evaluate academic performance of the higher education institutions (HEIs) and having comprehensive understanding of the catalyst factors in the higher education.

Social implications

The research work highlighted the need of a purposely built, publicly verifiable electronic data source for performance evaluation of the global HEIs. Availability of such a global database would help in better academic planning, monitoring and analysis. Definitely, more transparent, reliable and less controversial academic rankings can be generated by employing the aspired data source.

Originality/value

We suggested a satisfying solution for improvement of the HEIs' ranking process by making the following contributions: (1) enhancing creditability of the ranking results by merely employing the objective performance indicators extracted from the publicly verifiable data sources, (2) developing an academic ranking methodology based on the objective indicators using two well-known data repositories, the DBpedia and ArnetMiner and (3) demonstrating effectiveness of the proposed ranking methodology on the real data sources.

Details

Library Hi Tech, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0737-8831

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Article
Publication date: 11 February 2019

Maurizio Massaro, John Dumay and Carlo Bagnoli

This paper aims to analyse “how”, “why” and “where” authors use citations of Robert Yin’s classic text, Case Study Research: Design and Methods, to determine the…

Abstract

Purpose

This paper aims to analyse “how”, “why” and “where” authors use citations of Robert Yin’s classic text, Case Study Research: Design and Methods, to determine the application of methodological transparency in published case study research.

Design/methodology/approach

The analysis is conducted using a structured literature review methodology.

Findings

The results reveal problems of obliteration by incorporation, miscitations, appeals to ethos, rhetorical convenience and a shadow effect, also known as adumbration. The authors argue that case study research relying, either in full or in part, on Yin’s methodology should transparently describe how and which parts of the methodology have been applied. Thus, the conclusions signal some opportunities for improving transparency in the use of citations in case study research.

Research limitations/implications

The analysis highlights behaviours that may lead researchers to questionable findings due to a lack of methodological transparency in developing case study research, along with some recommendations for avoiding such problems. Improving transparency is useful for readers to understand what was done, for reviewers and editors to evaluate the research, and to guide other researchers who wish to conduct case study research.

Originality/value

This research compares citation practices in case study research in accounting and management with a focus on citations of Robert Yin. The results build on previous studies that analyse how scholars apply case study methodology that encourages researchers to adopt greater transparency.

Details

Meditari Accountancy Research, vol. 27 no. 1
Type: Research Article
ISSN: 2049-372X

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Article
Publication date: 1 December 2000

Nancy L. Russo and Erik Stolterman

Assumptions about an object under study can influence research in many ways. These preconceptions color the researcher’s perspective, and influence the research purpose…

Abstract

Assumptions about an object under study can influence research in many ways. These preconceptions color the researcher’s perspective, and influence the research purpose, the research questions addressed, and the research methods used. This paper identifies and analyzes the following assumptions regarding information systems methodology (ISM) research: the positive impact of methodologies on the process and product of information system design; the irrationality of design practice; the existence of knowledge about good design practice; the ability to communicate design knowledge to practicing designers; and the ability to change the rationality of design practitioners. The impact of these assumptions on ISM research is examined for the purpose of highlighting limitations of past research and identifying more promising directions for the future.

Details

Information Technology & People, vol. 13 no. 4
Type: Research Article
ISSN: 0959-3845

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Article
Publication date: 31 August 2012

Benedikte Borgström

The purpose of this paper is to describe and analyse a methodology for studying the practice of logistics and supply chain management (SCM), namely the mystery methodology.

Abstract

Purpose

The purpose of this paper is to describe and analyse a methodology for studying the practice of logistics and supply chain management (SCM), namely the mystery methodology.

Design/methodology/approach

Many SCM and logistics researchers share methodological presuppositions concerning the “reality status” that are usually unspoken and deviating from presuppositions of the methodology here investigated. By proposing an alternative methodology, the paper stimulates further ideas that will advance the discussion of research methodologies in SCM.

Findings

The methodology facilitates exploration and elaboration of anomalies in theory and in practice. The mystery construction process facilitates SCM research in three ways: as a consistent methodology for practice research; for learning and responsiveness to new insights; and with the problem of bounding the case.

Research limitations/implications

The methodology is delimited by its constructivist/interpretivist assumptions in order to provide accurate representations. It makes possible richer insights into, and the meaning of, SCM phenomena in which social action can be understood in an intelligible way.

Practical implications

Construction of mysteries opens up for learning during the research process by refining the research question and the literature base. Under the assumption that the researcher is knowledgeable about the literature in a variety of areas, the methodology implies rigour and relevance in SCM research.

Originality/value

This paper is grounded in contemporary supply chain integration problems and develops the discipline further with its alternative approach in which practice of action is in focus.

Details

International Journal of Physical Distribution & Logistics Management, vol. 42 no. 8/9
Type: Research Article
ISSN: 0960-0035

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Article
Publication date: 1 October 2003

Kavous Ardalan

Finance has begun to utilize clinical approach in its research. The extent of its appropriate use is a serious point for consideration. Any adequate use of a research

Abstract

Finance has begun to utilize clinical approach in its research. The extent of its appropriate use is a serious point for consideration. Any adequate use of a research methodology would highly benefit from a deep understanding of its underlying worldview. This paper, therefore, discusses how worldviews underlie methodologies in general, and those of finance, in particular. It starts with a discussion on how any worldview can be positioned on a continuum formed by four basic paradigms: functionalist, interpretive, radical humanist, and radical structuralist. Next, the paper focuses on methodologies implied by the functionalist and interpretive paradigms, namely: scientific and clinical, respectively. Then, it notes that mainstream finance adheres to the functionalist paradigm. It examines how mainstream functionalist finance intends to use the interpretive clinical approach in its research. While this step towards a more balanced approach to research in finance is appreciated, the paper points out that clinical approach can be appropriately used only if certain fundamental, contextual, paradigmatic assumptions are met.

Details

International Journal of Social Economics, vol. 30 no. 10
Type: Research Article
ISSN: 0306-8293

Keywords

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Article
Publication date: 14 March 2016

Marianne Bamkin, Sally Maynard and Anne Goulding

Libraries are closing or reducing opening hours in the UK due to budgetary cuts. Library provision for children is consequently diminishing and libraries have to justify…

Abstract

Purpose

Libraries are closing or reducing opening hours in the UK due to budgetary cuts. Library provision for children is consequently diminishing and libraries have to justify their existence. Therefore a reliable methodology for assessing the importance of libraries is vital to demonstrate their value to children’s literacy. Two methodologies were combined to study children visiting children’s mobile libraries (CMLs). The purpose of this paper is to consider whether the combined, qualitative methodology was the correct choice.

Design/methodology/approach

Aspects of each methodology are examined for their appropriateness for researching children. The compatibility of their philosophical stance and the validity of combining ethnography and grounded theory is explored and questioned.

Findings

It is found that grounded theory and ethnography were the optimum combination to form a powerful research tool that allows children to be active participants in research. The combined methodology was successful because the ethnographic elements allowed the researcher to enter to the children’s world, whereas the grounded theory elements provided a structural framework, exploration into a novel research topic and ensured that a valid conclusion was drawn.

Originality/value

It is unusual for qualitative methodologies such as grounded theory and ethnography to be combined in order to study learning in a non-pedagogic, library environment. This paper is valuable reading for librarians, or educationalists wishing to examine how libraries aid literacy because it verifies the benefits of the combined methodology of grounded theory and ethnography and provides a template which can be used by other researchers.

Details

Journal of Documentation, vol. 72 no. 2
Type: Research Article
ISSN: 0022-0418

Keywords

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Article
Publication date: 12 September 2016

Feisal Murshed and Yinlong Zhang

This research aims to investigate how preference for marketing research methodology (quantitative vs qualitative) is contingent on the thinking orientation (analytic vs…

Abstract

Purpose

This research aims to investigate how preference for marketing research methodology (quantitative vs qualitative) is contingent on the thinking orientation (analytic vs holistic) of the researchers.

Design/methodology/approach

Thinking orientation was measured and then manipulated in laboratory experiments. Cross-cultural evidence was sought by comparing Western and East Asian participants.

Findings

Results demonstrate that researchers with an analytic (holistic) thinking orientation tend to perceive quantitative (qualitative) methodology more favorably. Further, the need to offer reasons in support of the choice strengthened the effect of thinking orientation.

Practical implications

Understanding researchers’ preferences for one research methodology over the other has broad relevance for external constituents, as it involves a great deal of managerial commitment in terms of time and money and can affect the results of the research.

Originality/value

This is the first study to investigate factors that underlie researchers’ choice regarding research methodology, and it also extends the literature on analytic versus holistic thinking orientation in the marketing field.

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Article
Publication date: 12 June 2017

James McDonald

The purpose of this paper is to explore the methodological implications of queering organizational research. The author examines three related questions: what does…

Abstract

Purpose

The purpose of this paper is to explore the methodological implications of queering organizational research. The author examines three related questions: what does queering organizational research entail?; how have organizational scholars queered research to date?; and how does queering organizational research and methodologies advance our understandings of organizing processes?

Design/methodology/approach

The paper begins with an overview of queer theory, which is followed by a review of the ways in which organizational research and methodologies have been and can be queered. The paper concludes with a discussion of the value of queering organizational research and methodologies and offers research questions that can guide future research that draws from queer theory.

Findings

The author claims that methodologies are queered through a researcher’s commitment to enacting the philosophical assumptions of queer theory in a research project. Much of the value of queering methodologies lies in its disruption and critique of conventional research practices, while enabling us to explore new ways of understanding organizational life.

Originality/value

Queer theory is still nascent but growing in organizational research. To date, there has been little consideration of the methodological implications of queering organizational research. This paper discusses these implications and can thus guide future research that is informed by queer theory.

Details

Qualitative Research in Organizations and Management: An International Journal, vol. 12 no. 2
Type: Research Article
ISSN: 1746-5648

Keywords

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