Search results

1 – 10 of over 21000
Content available
Article

Vanessa Pires and Guilherme Trez

The purpose of this paper is to discuss the different approaches to the corporate reputation construct, in order to identify a comprehensive definition that can be used…

Abstract

Purpose

The purpose of this paper is to discuss the different approaches to the corporate reputation construct, in order to identify a comprehensive definition that can be used for measurement purposes, gaps identified by previous literature identified.

Design/methodology/approach

This is a theoretical essay. The authors analyzed studies that involve the relationship between corporate reputation and organizational performance, and the attributes of national and international corporate reputation ratings.

Findings

The authors identified a more comprehensive definition for the reputation construct, and indicated courses for the construct’s measurement, by considering: the judgment by the stakeholders (internal, suppliers, clients and the financial market); periodical evaluations under different organizational perspectives; attention to theoretical assumptions, among other aspects.

Research limitations/implications

The study is a theoretical paper that presents that the research field has many definitions that cannot be used interchangeably. It indicated how the reputation construct should be operationalized for measurement purposes. This study presented a reflection on the relationship between corporate reputation and performance, showing that it is not a settled topic in the academy.

Practical implications

The study advances the understanding of the reputation construct measurement, considering the adopted definition and the discussion of the attributes of the main ratings on corporate reputation. The adoption of a measurement method that takes into account the definition used in this study and the features of the methodologies discussed will improve the corporate reputation assessment.

Social implications

Literature indicates that a good corporate reputation can affect organizational performance and the inverse relationship is also true. As a social implication, it is extremely relevant to improve the understanding the definition and measurement methods of this construct.

Originality/value

This study discusses one of the most important intangible resources for organizations, contributing to the understanding of the difference between the market value and the book value of public companies. Besides it should be considered that there is one lack of a definition directly related to the measurement of the reputation construct in the literature, a gap in which this study contributes.

Details

Revista de Gestão, vol. 25 no. 1
Type: Research Article
ISSN: 2177-8736

Keywords

To view the access options for this content please click here
Article

İsmail Gökhan Cintamür and Cenk Arsun Yüksel

The purpose of this paper is to develop and validate a reliable and valid alternative scale to measure customer-based corporate reputation (CBCR) specific to the banking…

Abstract

Purpose

The purpose of this paper is to develop and validate a reliable and valid alternative scale to measure customer-based corporate reputation (CBCR) specific to the banking industry only, where high risks and uncertainties of choosing a service provider exist.

Design/methodology/approach

Both qualitative and quantitative methods were employed to develop and validate an alternative scale to measure CBCR in the banking industry. Following Churchill’s (1979) paradigm and other prominent scale development studies, a scale development procedure was generated, which consists of three main stages: scale generation and initial purification, scale refinement and scale validation.

Findings

As a consequence of the current study, a reliable and valid multidimensional scale was obtained, consisting of 20 items and four dimensions to measure CBCR in banking industry: financial performance and financially strong company, customer orientation, social and environmental responsibility and trust.

Practical implications

This study provides insight to managers to comprehend and manage their CBCR. Since this study has empirically demonstrated that the four dimensions of the CBCR are associated with the five important customer outcome variables, the study provides further support toward the importance of corporate reputation in strategic marketing decisions in the banking industry.

Originality/value

Numerous different disciplines have focused on corporate reputation measurement by adapting different perspectives and approaches. However, a reliable and valid measurement tool has been proposed here to evaluate corporate reputation from customers’ perspective specific to banking industry.

Details

International Journal of Bank Marketing, vol. 36 no. 7
Type: Research Article
ISSN: 0265-2323

Keywords

To view the access options for this content please click here
Article

Marietjie Wepener and Christo Boshoff

The purpose of this study is to develop a valid and reliable instrument to measure the corporate reputation of large service organizations. The validity of a discipline’s…

Abstract

Purpose

The purpose of this study is to develop a valid and reliable instrument to measure the corporate reputation of large service organizations. The validity of a discipline’s constructs is a prerequisite for effective theory development and testing. Construct validity thus lies at the very heart of both decision-making and scientific progress in marketing. The use of marketing instruments that do not demonstrate sufficient evidence of construct validity can lead to invalid results, erroneous conclusions and poor decision-making. Despite several attempts to develop an instrument to measure the corporate reputation of service organizations effectively, lingering doubts remain about the construct validity of several published instruments.

Design/methodology/approach

Empirical data were collected from the clients of service organization using an online survey during three waves of data collection and scale purification. Invariance testing in two different service industries confirmed that the final instrument is completely invariant, suggesting that the measurement parameters of the measurement model are the same in both samples.

Findings

Rigorous scale development led to the development of a 19-item instrument that effectively measures a large service organization’s corporate reputation along five dimensions, namely, emotional appeal, corporate performance, social engagement, good employer and service points.

Research limitations/implications

The study was limited to the measurement of the corporate reputation of large service organizations.

Practical implications

Given the fact that corporate reputation has been described as “the ultimate determinant of competitiveness” by some executives, the outcome of this study is a proposal that large service organizations measure this intangible asset along five dimensions, namely, emotional appeal, corporate performance, social engagement, good employer and service points.

Originality/value

Despite several attempts to do so, a valid and reliable instrument to effectively measure the corporate reputation of service firms (particularly large ones) has remained elusive. After more than two decades after the first attempts at measurement, there are many who now call for improved methodologies and more valid instruments to measure corporate reputation, based on more rigorous theoretical and conceptual development. This study addresses a matter of concern for many managers and academics.

Details

Journal of Services Marketing, vol. 29 no. 3
Type: Research Article
ISSN: 0887-6045

Keywords

To view the access options for this content please click here
Article

Christian Eckert

The corporate reputation of a firm and reputation risk is becoming increasingly important because of the rise of social media and the ongoing globalization. While defining…

Abstract

Purpose

The corporate reputation of a firm and reputation risk is becoming increasingly important because of the rise of social media and the ongoing globalization. While defining and measuring corporate reputation and reputation risk represent the first steps in corporate reputation (risk) management, there is no general agreement in defining and measuring these two terms. Hence, this paper aims to give an overview of the existing literature in this regard, discuss it with respect to the operability in corporate reputation (risk) management and, based on this, present a holistic and consistent approach to define and measure corporate reputation and reputation risk.

Design/methodology/approach

The paper gives an overview of the literature regarding definitions and measurement methods of corporate reputation and reputation risk. Moreover, it discusses such definitions and measurement methods with respect to the operability in corporate reputation (risk) management.

Findings

Based on an overview of the literature regarding definitions and measurement methods of corporate reputation and reputation risk, the authors present a holistic and consistent approach to define and measure corporate reputation and reputation risk.

Originality/value

The authors present an holistic and consistent approach to define and measure corporate reputation and reputation risk with focus on (risk) management purposes.

Details

The Journal of Risk Finance, vol. 18 no. 2
Type: Research Article
ISSN: 1526-5943

Keywords

To view the access options for this content please click here
Article

Loopamudra Baruah and Nagari Mohan Panda

Corporate reputation (CR), the new buzz word has created many waves in the business world and thereby has become a topic of interest of many researchers. CR is often…

Abstract

Purpose

Corporate reputation (CR), the new buzz word has created many waves in the business world and thereby has become a topic of interest of many researchers. CR is often addressed as an intangible asset that brings with itself lots of advantages and benefits that may build the company and push it forward or may bring a company completely down. CR is a multidisciplinary concept generating parallel interpretations, and as a consequence, disagreements arise regarding its definition and its measurement techniques.

Design/methodology/approach

This paper attempted to address this issue by bringing in more clarity to the concept and objectivity in its measurement. To address this issue a new comprehensive definition of CR is developed by reviewing the semi-centennial evolution of the construct. By bringing a critical analysis of the currently followed methods of measurement the paper has classified them into the five broad categories on the basis of the guiding definition, methodology and data sources, multiple stakeholders emphasised and the extent of objectivity inherent in the methodology. Establishing linkage between different concepts a model is developed for better understanding of the process of corporate reputation building.

Findings

Based on the renewed understanding, a new method has been suggested for measuring corporate reputation from the perspective of multiple stakeholders.

Originality/value

This method is claimed to be superior as it is founded on a comprehensive meaning of the concept and designed to use easily available and accessible objective data.

Details

Asia-Pacific Journal of Business Administration, vol. 12 no. 2
Type: Research Article
ISSN: 1757-4323

Keywords

To view the access options for this content please click here
Article

Wonseok (Eric) Jang, Yong Jae Ko and Sylvia M Chan-Olmsted

No psychometrically sound measurement scale exists to effectively measure sports team reputation. The current study proposed and developed the Spectator-based Sports Team…

Abstract

No psychometrically sound measurement scale exists to effectively measure sports team reputation. The current study proposed and developed the Spectator-based Sports Team Reputation (SSTR) by considering the most important stakeholder groups - spectators. The results indicated that SSTR had a positive and direct impact on team identification and trust towards a team. The most significant theoretical contribution of this study is the conceptualisation and development of the SSTR scale, with a multi-dimensional approach from the spectator perspective.

Details

International Journal of Sports Marketing and Sponsorship, vol. 16 no. 3
Type: Research Article
ISSN: 1464-6668

Keywords

To view the access options for this content please click here
Article

Ana Tkalac Verčič, Dejan Verčič and Krešimir Žnidar

The purpose of this paper is to explore the possible congruence of an academic organization’s reputation among various stakeholder groups. A potential measure of reputation

Abstract

Purpose

The purpose of this paper is to explore the possible congruence of an academic organization’s reputation among various stakeholder groups. A potential measure of reputation that can be applied across multiple stakeholder groups gives an opportunity to compare their perceptions and therefore work toward a consistent reputation. The authors also tested the model of academic reputation as a multidimensional concept.

Design/methodology/approach

The qualitative stage included 25 in-depth interviews with members of key stakeholder groups. In the quantitative stage, the initial questionnaire was based on the reputational quotient of academic institutions, comprised of 26 items representing eight dimensions of reputation. It was administered among three key stakeholder groups, the general public (n=400), employees of the business school that was the focus of the study (n=154), and fourth year students of the school (n=446).

Findings

Confirmatory factor analysis indicated that criteria applied by various stakeholder groups were similar, but the model of academic reputations as a multidimensional concept was not confirmed. The theoretical assumption of an eight factor solution for the concept of academic institutions was not supported. It seems that, in this particular case, only one main dimension emerged. Theoretically, that implies a general factor determining overall reputations across stakeholders.

Research limitations/implications

Future research should apply a new, reduced questionnaire in multiple academic organizations and try to avoid some of the limitations such as differing methods of data collection, and ensure complete anonymity for all respondents.

Practical implications

This study offers input for the development of a robust and general questionnaire that could be developed to be used across organizations and their publics.

Originality/value

The study demonstrates that reputation is a unidimensional construct and that it should also be measured as such.

Details

Corporate Communications: An International Journal, vol. 21 no. 2
Type: Research Article
ISSN: 1356-3289

Keywords

To view the access options for this content please click here
Article

John D. Bergen

This opinion piece reviews the forces driving the growth of public relations measurement between the mid‐1980s and the present day. Looking to the future, it discusses the…

Abstract

This opinion piece reviews the forces driving the growth of public relations measurement between the mid‐1980s and the present day. Looking to the future, it discusses the increasing importance of reputation as a key intangible corporate asset and discusses the emerging efforts to measure reputation and the effectiveness of public relations in building reputation.

Details

Journal of Communication Management, vol. 4 no. 4
Type: Research Article
ISSN: 1363-254X

Keywords

To view the access options for this content please click here
Article

Çiğdem Şatır

The purpose of this paper is to assess whether corporate reputation can be analyzed or not with the present impressions related to “service quality that the customers have…

Abstract

Purpose

The purpose of this paper is to assess whether corporate reputation can be analyzed or not with the present impressions related to “service quality that the customers have observed during the corporate's developing process”, “communication”, “experiences based on past actions”, “responsibility towards society and enviroment” and “trustworthy that is the total evaluation of all”.

Design/methodology/approach

The analysis of corporate reputation, a field research, is a descriptive study. While forming the samples, judgement sampling method within non‐probability sampling is used and a questionnaire is applied to 300 patients having service in the 18 different polyclinics of a private hospital (ANDEVA) in Turkey.

Findings

The findings have confirmed the thesis that since the patients explain reputation with more than one sub dimension in their perceptions towards corporation, reputation cannot be explained by only one experience, contact or impression; and as stated in the literature, reputation consists of various components (sub dimensions). Also, there is a difference within the perceived components (sub dimensions) to explain reputation.

Research limitations/implications

The study is limited with the measurement of corporate reputation basing the private health corporation AN‐DEVA's polyclinic patients.

Originality/value

It is important to deal with corporate reputation in a private health service sector. Because health sector where customer relations are very dense is the most problematic sector to provide customer satisfaction.

Details

Corporate Communications: An International Journal, vol. 11 no. 1
Type: Research Article
ISSN: 1356-3289

Keywords

To view the access options for this content please click here
Article

Nadine Gatzert and Joan Schmit

The purpose of this paper is to present a coherent and effective enterprise risk management (ERM) framework that includes necessary steps and processes for integrating…

Abstract

Purpose

The purpose of this paper is to present a coherent and effective enterprise risk management (ERM) framework that includes necessary steps and processes for integrating reputation risk management into an organization’s overall ERM approach which is intended to support corporate strategic success. In particular, reputation creation, enhancement, and protection are critical to an organization’s success, yet highly challenging given the wide ranging and somewhat opaque nature of the concept. These qualities call for a strong ERM approach to reputation that is holistic and integrative, yet existing knowledge of how to do so is limited.

Design/methodology/approach

The paper evaluates and synthesizes existing reputation literature in developing an enterprise-wide reputation risk management framework incorporating necessary steps, processes, and considerations. We address risk strategy, risk assessment, risk governance, and risk culture as key elements of ERM and conclude with suggestions for future research.

Findings

The results suggest several important ideas which are of great relevance when integrating reputation risk management into an ERM framework. Among these are the importance of: identifying and understanding the purpose of key stakeholders, appreciating the multidimensional and layered effect of events on organizational reputation and monitoring the influence of technological advances.

Originality/value

The authors contribute to the literature by developing a framework for enterprise-wide reputation risk management that applies across industries. In contrast to previous work, the authors offer a broader perspective on the underlying causes and consequences of reputation damage based on empirical evidence and insight from the academic literature and provide additional detail in identification of reputation determinants, antecedents, and drivers. While much of this information exists in various places in the literature, it has not been organized into a cohesive framework nor used in developing an ERM strategy.

Details

The Journal of Risk Finance, vol. 17 no. 1
Type: Research Article
ISSN: 1526-5943

Keywords

1 – 10 of over 21000