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1 – 10 of over 12000

Abstract

Details

Sameness and Repetition in Contemporary Media Culture
Type: Book
ISBN: 978-1-80455-955-0

Article
Publication date: 19 January 2023

Jinha Lee and Heejin Lim

This study aims to investigate the effects of two visual design principles, repetition and compositional lines, in a food image on purchase intention in the context of a mobile…

Abstract

Purpose

This study aims to investigate the effects of two visual design principles, repetition and compositional lines, in a food image on purchase intention in the context of a mobile food delivery app and test the effect of crossmodal correspondences between vision and taste as a processing mechanism.

Design/methodology/approach

In this study, two experiments were conducted using burgers and iced tea as stimuli.

Findings

The results demonstrate that repetition of an identical food product increases visual appeal for both burgers and iced tea. However, the optimal level of repetition was different between the two products. The findings show that different compositional lines generate different levels of visual appeal and the effects of compositional lines vary between burgers and iced tea. The results also validate the serial mediation effects of vision and taste between design principles and purchase intention.

Originality/value

The findings of this study add substantially to the understanding of visual information processing in food retailing by demonstrating how design principles such as repetition and compositional lines facilitate crossmodal responses between vision and taste and influence purchase decisions in a mobile platform. Also this study provides guidance as to how food retailers use design principles (e.g. repetition and compositional lines) for different products effectively when the food retailers develop visual digital content for a mobile app.

Details

International Journal of Retail & Distribution Management, vol. 51 no. 8
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 14 March 2022

Davit Davtyan and Armen Tashchian

This study aims to compare and contrast the effectiveness of single- and dual-product repetition strategies in the brand placement context. The study also aims to explore the…

Abstract

Purpose

This study aims to compare and contrast the effectiveness of single- and dual-product repetition strategies in the brand placement context. The study also aims to explore the number of repetitions needed for achieving maximum impact on brand memory (i.e. recall and recognition) and brand attitudes.

Design/methodology/approach

The proposed hypotheses and research questions were tested using a quasi-experimental approach. Participants watched a block of eight videos containing four different levels comprising one, three, five and seven repetitions of products belonging to the same umbrella brand. Subsequently, participants completed a questionnaire designed to measure brand memory and brand attitudes.

Findings

Results indicate that dual-product brand placements could elicit higher levels of brand recall than that of single-product brand placements at moderate and high levels of repetition (i.e. five and seven). Moreover, at a high level of repetition (i.e. seven repetitions), the brand attitudes of consumers exposed to dual-product brand placements are significantly higher when product categories are dissimilar.

Originality/value

Consumers are increasingly exposed to multiple products of the same umbrella brands when watching various video content. However, prior research has not examined the effects of brand placement repetition in the umbrella branding context. This study is the first attempt at combining research streams on umbrella branding and brand placements and comparing the effects of repetitive exposure to single- and dual-product brand placements on consumers’ memory and brand attitudes.

Details

Journal of Product & Brand Management, vol. 31 no. 7
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 29 May 2009

Sangeeta Singh, Lene Kristensen and Erika Villaseñor

This study, conducted in Norway, aims to investigate whether increasing consumers' familiarity by repeating cause related marketing (CRM) claims helps in reducing their skepticism…

3201

Abstract

Purpose

This study, conducted in Norway, aims to investigate whether increasing consumers' familiarity by repeating cause related marketing (CRM) claims helps in reducing their skepticism towards CRM campaigns. It also seeks to test whether the relationship between familiarity and skepticism may be moderated by skepticism towards advertising in general.

Design/methodology/approach

A single factor experimental design with four levels of claim repetition was utilized to test the hypothesized effects between claim repetition, familiarity, skepticism towards advertising and skepticism towards CRM claim.

Findings

The findings support the hypothesized effects. Repeating claims helps in overcoming skepticism towards CRM claims and also reduces the adverse effects of skepticism towards advertising.

Research limitations/implications

The paper does not measure the kind of thoughts that result from the repetitions nor does it account for the effect of using a variety of sources for providing the information instead of just one.

Practical implications

The study demonstrates that marketers can overcome skepticism towards CRM with repetitions of claims, that awareness and credibility can be created by familiarizing the market with the campaign. This is especially beneficial for a lesser known company that can use repeated CRM claims to gain familiarity and create positive attitudes.

Originality/value

This paper draws a parallel between general advertising and CRM communications to show that important findings from advertising are not only applicable to CRM campaigns but also critical to its success.

Details

International Marketing Review, vol. 26 no. 3
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 22 September 2020

Davit Davtyan, Isabella Cunningham and Armen Tashchian

This paper aims to investigate the effects of brand placement repetition in music videos on consumers’ memory, brand attitudes and behavioral intentions, as well as, explores the…

2784

Abstract

Purpose

This paper aims to investigate the effects of brand placement repetition in music videos on consumers’ memory, brand attitudes and behavioral intentions, as well as, explores the effective frequency needed to achieve optimal advertising impact.

Design/methodology/approach

The proposed hypotheses and research questions were tested using an experimental approach. Participants watched a block of music videos containing various levels of brand placement repetitions. Afterward, participants completed a questionnaire designed to measure memory, brand attitudes and behavioral intentions.

Findings

At low levels (below 4–5 exposures), the repetition of a brand placement has a positive effect on brand memory, brand attitudes, intentions to buy and to recommend the brand to others. However, further increases in repetition had detrimental effects on brand attitudes and purchase intentions, but not on memory measures. Additionally, the effects of brand placement repetition on brand attitudes and memory measures were moderated by respondents’ brand familiarity.

Research limitations/implications

The effects of brand placements were measured through explicit tests that refer to the placement event. Researchers are encouraged to test suggested propositions by using implicit tests.

Practical implications

The results of this study can serve as guidance for marketing practitioners on optimal ways to integrate their brands into the contents of mass media programming.

Originality/value

Despite the increasing usage of music videos in marketing promotions, limited scholarship explores the effects of placing consumer brands in this promising medium. Current research addresses this gap and contributes both to brand placement literature and scholarship on advertising repetition.

Details

European Journal of Marketing, vol. 55 no. 2
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 9 September 2014

Florian Schimanke, Robert Mertens and Oliver Vornberger

The purposes of this paper are to implement a spaced repetition algorithm into a learning game, analyze the pros and cons of this implementation and make different considerations…

Abstract

Purpose

The purposes of this paper are to implement a spaced repetition algorithm into a learning game, analyze the pros and cons of this implementation and make different considerations about designing the game to make the algorithm work in an optimal way. While games offer a promising way of engaging and motivating learners to deal with a certain topic, repetitions foster immersing this topic sustainably. Those repetitions should be done at sophistically determined intervals to maximize learning outcomes.

Design/methodology/approach

The work is implemented as two prototype learning games which use the SM2 algorithm for content selection and repetition scheduling. Based on our findings about user behavior, this study developed an auxiliary algorithm to aid SM2 in the special setting of a learning game. To design the game in a way which supports the spaced repetition approach, this study have analyzed best-practices in this domain and made some considerations for adapting them accordingly.

Findings

An auxiliary algorithm is needed to support the usage of common spaced repetition algorithms in mobile learning games. Best-practices in designing those games need to be to suit the spaced repetitions approach.

Practical implications

This paper shows the benefits of combining learning games with the spaced repetition approach and points out specifics in designing spaced repetition based mobile learning games.

Originality/value

While spaced repetitions are already commonly used with other types of learning, it has yet to be implemented in learning games. This study’s approach shows ways to do this and which considerations have to be made.

Details

Interactive Technology and Smart Education, vol. 11 no. 3
Type: Research Article
ISSN: 1741-5659

Keywords

Article
Publication date: 1 August 2008

Jane Davison

The purpose of this paper is to add to theoretical and empirical work on the rhetoric of narratives and pictures in annual reporting by using the lens of repetition to examine the…

4444

Abstract

Purpose

The purpose of this paper is to add to theoretical and empirical work on the rhetoric of narratives and pictures in annual reporting by using the lens of repetition to examine the Annual Reviews of British Telecommunications (BT) plc.

Design/methodology/approach

The study constructs a conceptual framework of repetition in signifiants (from rhetoric) and signifiés (from philosophy, notably Barthes, Deleuze, Eliade and Jankélévitch). Signifiants are established by reference to rhetorical figures based in repetition: anadiplosis, anaphora, alliteration/rhyme and lists. Signifiés are indicated as conscious rhetorical emphasis, and unconscious reflections of sameness and difference; networks and links; and, of particular interest during the “dot.com” years, exuberance and compulsion; differentiation, ritual and reassurance. The framework is used to analyse BT plc's Annual Reviews from 1996‐2001.

Findings

The application of the framework is enlightening: repetition is shown to be prevalent in BT plc's Annual Reviews, especially during the “dot.com” years. Repetition emphasises BT plc's intangible assets; less consciously, repetition reflects BT plc's corporate identity and its participation in the “dot.com” era.

Research limitations/implications

The paper provides a model which may be applied to the wealth of discretionary narratives and pictures in contemporary annual reporting. It would also benefit from the assessment of readership impact.

Practical implications

The analysis is of interest to accounting researchers, practitioners, trainees, auditors and any user of accounting and accountability statements. It illuminates the way in which discretionary words and pictures highlight and supplement accounting information.

Originality/value

The paper augments theoretical and empirical work on the significance of narratives and pictures in accounting.

Details

Accounting, Auditing & Accountability Journal, vol. 21 no. 6
Type: Research Article
ISSN: 0951-3574

Keywords

Article
Publication date: 28 June 2021

Tim Gorichanaz

This paper offers a conceptual discussion of repetition and joy in the context of information and their relation to the good life.

Abstract

Purpose

This paper offers a conceptual discussion of repetition and joy in the context of information and their relation to the good life.

Design/methodology/approach

Joy is defined as an integrative element of the good life which can be achieved through repetition. This may be surprising, given that our most ready-to-hand associations with “repetition” are negative in tenor rather than positive. Building on the work of repetition theorists Søren Kierkegaard and Gertrude Stein, we can discern three different forms of repetition: that looking backwards (e.g. rereading), that looking forwards (e.g. art-making) and that looking inwards (e.g. chiasmus). Throughout this paper, information-related examples are given and discussed as vignettes that move the conversation forward.

Findings

These examples lead to a nascent theory of why the repetition of information can spark joy and not just tedium. First, its stability and predictability that instill comfort in us. Second, its unifying force that brings us to experience wholeness. Third, its invitation to keep the repetition going through creation, further helping us feel part of the world. And finally, its paradoxicality—as strict repetition is impossible—which requires change, paving the way for satisfying surprises and delights.

Originality/value

Repetition is a ubiquitous and theoretically interesting phenomenon when it comes to information, and though it is implicit in some information science research, it has not yet been theorized directly. Moreover, this paper connects this issue to an emerging “positive” orientation in information studies.

Details

Journal of Documentation, vol. 77 no. 6
Type: Research Article
ISSN: 0022-0418

Keywords

Article
Publication date: 5 September 2008

Wendy Green

The purpose of this paper is to examine whether the repetition effect bias noted in prior psychology literature impacts auditor judgments. Were auditors to succumb to this bias…

1397

Abstract

Purpose

The purpose of this paper is to examine whether the repetition effect bias noted in prior psychology literature impacts auditor judgments. Were auditors to succumb to this bias, repeated statements would be perceived to have higher validity than single exposure to the same statement, potentially impairing subsequent judgments, including audit opinions and thereby undermining audit quality.

Design/methodology/approach

Multiple explanatory hypotheses, including repeated explanations, were evaluated by audit seniors in an experimental analytical procedures setting where the nature (error or non‐error) and number (six or ten) of explanations was varied.

Findings

Auditors were not found to exhibit a repetition effect (measured as an absolute increase in perceived validity) however differences did occur in their judgments owing to both the nature and number of explanations considered. Consistently the likelihood for repeated items on short lists was increased and on longer it was decreased, while for non‐errors it was increased and for errors it was decreased.

Practical implications

These results suggest that audit quality could be impaired if auditors do not consider a broad set of plausible explanations, particularly where they receive repeated non‐error explanations.

Originality/value

No prior study has addressed this issue in this context.

Details

Managerial Auditing Journal, vol. 23 no. 8
Type: Research Article
ISSN: 0268-6902

Keywords

Article
Publication date: 31 May 2021

Jing Luan, Jie Xiao, Pengfei Tang and Meng Li

A counterintuitive finding of existing research is that negative reviews can produce positive effects; for example, they can increase purchase likelihood and sales by increasing…

Abstract

Purpose

A counterintuitive finding of existing research is that negative reviews can produce positive effects; for example, they can increase purchase likelihood and sales by increasing product awareness. It is important to continue highlighting this fact and to develop further insights into this positive effect, as a more thorough analysis can provide online retailers with a more comprehensive understanding of how to effectively manage and use negative reviews. Thus, by using an eye-tracking method, this paper attempts to provide a further thorough analysis of positive effects of negative reviews from a cognitive perspective.

Design/methodology/approach

An eye-tracking experiment with two tests over a time delay was performed to examine whether negative reviews have some positive effects. Review valence (positive vs. negative), brand popularity (popular vs. unpopular) and advertising exposure (no repetition vs. repetition) were considered in the experiment.

Findings

The results show that a cognitive process of attention allocation happens when consumers deal with brand popularity cues and that arousal evoking and attention allocation occur when handling review valence. Allocation of more attention to unpopular brands helps improve brand awareness and enhance brand memory, and larger arousal from negative reviews narrows attention and leads to a better memory of products and brands. However, with the passage of time, the memory of review valence can dissociate and fade, and the remaining awareness of and familiarity with unpopular brands with negative reviews contribute to a positive reversion, which leads to the production of positive effects from negative reviews.

Originality/value

This paper contributes to the literature on online reviews by examining the visual processing of review valence and brand popularity with an eye-tracking method and by revealing the cognitive mechanism of positive effects of negative reviews from a visual attention perspective.

Details

Internet Research, vol. 32 no. 1
Type: Research Article
ISSN: 1066-2243

Keywords

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