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This study aims to examine how comprehensive performance measurement systems (CPMS) influence entrepreneurial orientation, market-focussed learning (MFL) and employeesâ€…
This study aims to examine how comprehensive performance measurement systems (CPMS) influence entrepreneurial orientation, market-focussed learning (MFL) and employeesâ€™ perceptions of firm performance within a service-provision context. It also considers the moderating effect of low and high levels of perceived market-turbulence (low-turbulence environments [LMT] vs highly turbulent environments [HMT]) on the relationships between these concepts.
PLS-SEM was used to test the hypothesised relationships using survey responses from 198 employees of a leading multi-branch travel agency in Iran.
The findings demonstrate that CPMS positively influence MFL and, in doing so, have a positive effect on perceptions of firm performance. However, the findings also suggest that CPMS negatively influence entrepreneurial orientation, and therefore can also negatively influence perceptions of firm performance. Further, the relationships between CPMS, entrepreneurial orientation, MFL and firm performance are stronger for HMT when compared to LMT for all relationships.
Industry managers should adapt their CPMS to include measures specific to intra-organisational entrepreneurship and innovation and should pursue greater understanding of changing customer preferences.
This study highlights the importance of MFL as a means of avoiding the negative impact of underdeveloped market research on performance in the turbulent Iranian context. Contrary to previous literature, it provides an example of how CPMS can negatively influence entrepreneurial orientation in such environments.
The purpose of this study was to develop and validate a scale for host sincerity.
The ten-item host sincerity scale was developed by following a multi-stage scale development procedure (Delphi technique, qualitative interviews and surveys).
The findings reveal that host sincerity is a second-order construct with two underlying dimensions: â€śsincere social interactionâ€ť and â€śsincere emotional responseâ€ť. By incorporating host sincerity into the consumer-based model of authenticity, the findings established significant relationships among all constructs, confirming the predictive validity of the host sincerity construct.
Data were gathered from visitors to troglodyte heritage sites (Kandovan and Cappadocia). Future studies should test the newly formed sincerity scale at other cultural destinations to further explore the generalisability of the scale. Further, data were gathered from tourists. Future studies should consider host sincerity from a host perspective.
Cultural destination managers and local hosts can use this instrument as a supplementary tool to evaluate how sincere their hospitality offering appears to tourists.
This paper develops a host sincerity scale to explore the importance of sincere hostâ€“guest interactions and touristsâ€™ emotional response to these interactions. It extends the consumer-based model of authenticity by drawing further attention to the importance and impact of host sincerity in stimulating memorable tourism experiences.
Sculpted by the elements and inhabited by an established corpus of local families, Kandovan Village is a rare example of functioning cultural heritage largely overlooked…
Sculpted by the elements and inhabited by an established corpus of local families, Kandovan Village is a rare example of functioning cultural heritage largely overlooked by international tourists. Within this context, this chapter demonstrates how heritage sites can use their inherent sociocultural characteristics to stimulate tourism. Leveraging this encourages site managers to draw upon less tangible elements, such as the sincerity of local inhabitants and the potential for their site to serve as a platform for social interaction, in order to engage tourists, stimulate memorable experiences, and encourage repeated visits and recommendations to others. In doing so, this chapter highlights the importance of prior knowledge, word of mouth, and co-creation in crafting cultural heritage tourism experiences.