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1 – 10 of over 13000The purpose of this paper is to determine the influence of customer trust, religious commitment, customer’s knowledge on customer intimacy and its impact on relational commitment…
Abstract
Purpose
The purpose of this paper is to determine the influence of customer trust, religious commitment, customer’s knowledge on customer intimacy and its impact on relational commitment and repurchase intention, especially in Sharia banks in Indonesia.
Design/methodology/approach
This study was conducted in Sharia Banks in Jakarta Bogor, Tangerang Bekasi (Jabotabek) area. The population of this study covered all bank customers. Because of the large population, the researchers took samples of the population. The partial least square (PLS) analysis tool was also appropriate to be used to analyze data from smaller samples. In total, 100 respondents were selected using a snow bowling sampling technique in August–September 2017.
Findings
Higher customer trust enhances the customer intimacy. Stronger religious commitment also strengthens the customer intimacy. It has been confirmed that customer intimacy enhanced the relational commitment among clients in Sharia banks in Indonesia. The results show that high customer knowledge is able to encourage customer intimacy, and high customer intimacy is also able to encourage repurchase intention. On the other hand, it was found that customer knowledge was not directly able to increase the intention of repeat purchase. However, from the mediation test (indirect effect) is seen with high customer knowledge, supported by the high customer intimacy, it can indirectly increase the high repurchasing intention.
Originality/value
There are some research gaps that were considered as the theoretical foundation and research framework in this study. The focus of this study was on the role of customer intimacy in mediating the influence of trust and religious commitment on relational commitment. Based on the empirical review, this study attempted to develop customer intimacy antecedents by testing religious commitment, which becomes the originality of this study. This study was done based on some empirical results indicating that the antecedent of customer intimacy still varied while it needed to be immediately developed. Furthermore, the inconsistencies in the correlation between customer intimacy and relational commitment were later re-examined in the context of Islamic banks. It was assumed that the test would result in different findings as the test was done in a different countries and institutions.
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Ki Seok Jeon and Byoung Kwon Choi
Based on a multidimensional perspective of workplace spirituality, the authors examined a moderated mediation model, wherein workplace spirituality leads to life satisfaction…
Abstract
Purpose
Based on a multidimensional perspective of workplace spirituality, the authors examined a moderated mediation model, wherein workplace spirituality leads to life satisfaction through organizational commitment moderated by employees' religious affiliation.
Design/methodology/approach
Data were collected from South Korean employees, and hypotheses were tested using hierarchical regression analysis.
Findings
Three subdimensions of workplace spirituality – meaning at work, membership and inner life – were positively related to organizational commitment. In addition, organizational commitment mediated the relationships between the subdimensions and life satisfaction. Employees' religious affiliation moderated the relationship between the inner life and organizational commitment, which, in turn, also mediated the interactive effect on life satisfaction.
Practical implications
Based on the awareness of the importance of workplace spirituality, organizations need to endeavor to help employees find meaningfulness in their work, experience a climate of mutual understanding and feel a sense of trust and respect within organizations by providing opportunities or resources to fulfill their needs to spiritual self. In addition, organizations need to consider implementing policies to support employees to pursue their inner spirit not only within the workplace but also in the areas of personal life.
Originality/value
This study verifies the internal mechanisms behind the workplace spirituality – life satisfaction relationship and underlines how religious affiliation interacts with workplace spirituality to influence organizational commitment and life satisfaction.
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Nazlida Muhamad and Dick Mizerski
There is limited conceptual and theoretical knowledge among marketers and practitioners regarding the measurement of religious influences in consumer market‐place behaviours. The…
Abstract
Purpose
There is limited conceptual and theoretical knowledge among marketers and practitioners regarding the measurement of religious influences in consumer market‐place behaviours. The purpose of this paper is to review religious factors that appear to influence buyer and consumer behaviour in the light of findings from marketing and religious psychology.
Design/methodology/approach
The paper utilises academic databases to search for marketing and religious psychology papers that deal with influences of religion and constructs that have been suggested to mediate them. Findings from religious psychology are utilised as the backbone for understanding religious influence. The paper also compares and groups terminologies and concepts used in marketing studies, suggesting a holistic view of religion and factors that may mediate religious influences on consumers' market‐place behaviours.
Findings
Five factors of religious influence have been identified. These are commitment, motivation, affiliation, knowledge about a religion and awareness of the social consequences of following a religion. The characteristics, importance and applications of these factors are discussed.
Originality/value
The paper applies knowledge from the area of religious psychology to offer a holistic view in understanding factors that tend to mediate religious influences on consumer behaviours.
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Mohammed Abdur Razzaque and Sadia Nosheen Chaudhry
The purpose of this research is to empirically investigate the impact of religious commitment of Muslim consumers in a non‐Muslim country on their purchase decision‐making process…
Abstract
Purpose
The purpose of this research is to empirically investigate the impact of religious commitment of Muslim consumers in a non‐Muslim country on their purchase decision‐making process and develop a broad‐based taxonomy of these consumers based on that. It also aims at identifying the sources of information that Muslim consumers perceive to be most important in influencing their decision making and then measuring them in terms of consumer trust and influence. Finally, it intends to examine the effect of product information/labelling on the decision making of different categories of Muslim consumers.
Design/methodology/approach
The study uses responses obtained from a convenient sample of Muslim consumers living in various suburbs of Sydney metropolitan area, who are the main grocery buyers of their respective households. It utilizes a single cross‐sectional design employing a combination of computer assisted and self‐completion survey.
Findings
The research reports that food and personal hygiene products, generally viewed as low‐involvement products in the non‐Muslim cultures, are actually high involvement products to religious Muslims. Religious commitment appears to be an antecedent to Muslim consumers' involvement in the brand decision but not in the product decision. There are four decision segments within the Muslim market; each tends to vary with respect to information search for the purchase of food and personal hygiene products, depending on their trust on information presented on labels and product packaging.
Research limitations/implications
Consideration of only three decision‐making outcomes, use of a convenient sample drawn from a single Australian city are the two major limitations which might have resulted in overestimation of research results, reducing their generalizability.
Practical implications
The research results suggest the importance of adopting marketing strategies to stimulate product/brand purchase or trial for Muslim consumers. Results also show how product labelling impacts purchase decisions of Muslims and how best to design labels and product packaging for them.
Originality/value
This is an original research that both marketing practitioners and researchers would find useful. It also identifies certain areas for future research.
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Gary R. Weaver and Jason M. Stansbury
Religious institutions can affect organizational practices when employees bring their religious commitments and practices into the workplace. But those religious commitments…
Abstract
Religious institutions can affect organizational practices when employees bring their religious commitments and practices into the workplace. But those religious commitments function in the midst of other organizational factors that influence the working out of employees’ religious commitments. This process can generate varying outcomes in organizational contexts, ranging from a heightened effect of religious commitment on employee behavior to a negligible or nonexistent influence of religion on employee behavior. Relying on social identity theory and schematic social cognition as unifying frameworks for the study of religious behavior, we develop a theoretically informed approach to understanding how and why the religious beliefs, commitments and practices employees bring to work have varying behavioral impacts.
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Krist Swimberghe, Dheeraj Sharma and Laura Flurry
Past consumer behavior researchers contend that there is a significant relationship between a consumer's religious affiliation and a number of consumption related variables. Based…
Abstract
Purpose
Past consumer behavior researchers contend that there is a significant relationship between a consumer's religious affiliation and a number of consumption related variables. Based on Worthington et al.'s multi‐dimensional approach this paper aims to examine the concept of consumer religious commitment in the marketing domain.
Design/methodology/approach
Using cross‐sectional data of 425 respondents this research examines the outcomes of the direct influence of consumer religious commitment on two outcomes, namely, store loyalty and complaint intentions.
Findings
Results of the study indicate that consumer religious commitment significantly influences store loyalty and complaint intentions.
Originality/value
The paper offers prescriptive insights for managers, who may see potential value of consumer religiosity as a market segmentation tool.
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Susan Sun, Tiong Goh, Kim‐Shyan Fam, Yang Xue and Yang Xue
The purpose of this paper is to explore the effects religious affiliation and commitment have on Southeast Asian young adults' intention to adopt Islamic mobile phone banking.
Abstract
Purpose
The purpose of this paper is to explore the effects religious affiliation and commitment have on Southeast Asian young adults' intention to adopt Islamic mobile phone banking.
Design/methodology/approach
An online self‐administered survey was distributed to Southeast Asian young adults through convenience and snowball sampling and a total of 135 responses obtained.
Findings
The study found Islamic mobile phone banking to be a novelty service, with little consumer awareness and experience, especially among non‐Muslims. Religious affiliation and commitment were both effective segmentation strategies, as differences in adoption intention were found between Muslims and non‐Muslims, as well as devout and casually religious Muslims. Overall, devout Muslims were socially‐oriented with their adoption criteria whereas casually religious and non‐Muslims relied upon the utilitarian attributes.
Originality/value
The paper contributes to the existing mobile banking adoption literature by providing evidence of consumers' adoption intentions toward Islamic mobile phone banking. It also uses religious commitment in addition to affiliation as segmentation tools, an approach which has not been used in previous Islamic mobile banking research.
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Richard Sosis and Bradley J. Ruffle
Despite the putative importance of ideological commitments in the evolution of large-scale cooperation among unrelated individuals, evolutionary researchers have yet to examine…
Abstract
Despite the putative importance of ideological commitments in the evolution of large-scale cooperation among unrelated individuals, evolutionary researchers have yet to examine empirically the relationship between ideology and cooperation. We conduct an experimental game on Israeli kibbutz members to evaluate whether: (1) differences in ideological commitment can explain variation in cooperation within and across kibbutzim; and (2) whether certain types of ideologies are better at promoting cooperation than others. We use the cooperative behavior of Israeli city residents as a baseline and show that members of collectivized kibbutzim are more cooperative than city residents, while members of kibbutzim that have abandoned socialist ideology (privatized kibbutzim) are no more cooperative than city residents. Our results further indicate that among collectivized kibbutzim, members of religious kibbutzim are more cooperative than their secular counterparts. Religious males who engage in thrice-daily communal prayer display the highest levels of cooperation of any subpopulation in our sample. We discuss how the performance of sanctified rituals serves to internalize religious ideological commitment, thus enhancing the ability of religious ideology to motivate cooperative behavior.
Junaidi Junaidi, Ready Wicaksono and Hamka Hamka
This paper aims to investigate whether and how religiosity (e.g. extrinsic and intrinsic) influences the mediator variables (consumers’ commitment and materialism) in the Islamic…
Abstract
Purpose
This paper aims to investigate whether and how religiosity (e.g. extrinsic and intrinsic) influences the mediator variables (consumers’ commitment and materialism) in the Islamic bank consumers context. It also examines how the mediators should be influence consumers’ preferences.
Design/methodology/approach
In total, 658 Muslim people and Islamic bank consumers were recruited for a survey study and structural equation modeling was used to test the research hypotheses.
Findings
The empirical results indicate that religiosity (e.g. extrinsic and intrinsic) has significant and positive effects on consumers’ commitment and materialism, whereas intrinsic religiosity has no significant effect on consumers’ commitment which subsequently influences consumers’ preference. Furthermore, mediator variables (e.g. consumers’ commitment and consumers’ materialism) have partial mediators between religiosity and consumers’ preferences.
Research limitations/implications
The current study was limited to Indonesian Muslim people; there is a future need to study consumers’ attitudes and engagement in religious products and services (e.g. Islamic brands). It is can help practitioners, regulators and researchers to observe the dynamic behavior to elaborate on the impact of religion and Islamic products on consumers’ preference.
Practical implications
The bank managers and regulators should enhance the information of products and services Islamic banks and the difference principle between conventional banks. Moreover, enlighten the consumers about the principle operation of Islamic banks from the perspective of marketing and religiosity.
Originality/value
This study contributes to consumers’ behavior literature and, specifically, for the decision-making process through developing and testing a model of religious determinants toward Islamic bank products, as well as offers new insights into the determinants of religion and consumers’ decision process toward Islamic banking.
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Alifah Ratnawati, Widodo Widodo and Wahyono Wahyono
This study aims to investigate and analyze how to improve the partnership performance of BPJS Healthcare in Indonesia. The authors developed a new construct called engagement…
Abstract
Purpose
This study aims to investigate and analyze how to improve the partnership performance of BPJS Healthcare in Indonesia. The authors developed a new construct called engagement religious compliance (ERC). The antecedents of ERC include partnership commitment, perceived benefit and communication quality. This study will examine how the regression relationship of the five constructs will be. Therefore, their influence in increasing the partnership performance of BPJS Healthcare will be known as well.
Design/methodology/approach
This study used a mixed method. Quantitatively, respondents comprised 88 leaders from 45 Islamic hospitals in collaboration with BPJS Healthcare in Central Java, Indonesia, selected through a census. Furthermore, the data collection technique of this study used a questionnaire and it will be then analyzed by using partial least squares-structural equation modeling. Then, qualitatively, the data collection technique used in-depth interviews and focus group discussions, whereas the data were analyzed by using the interpretivist approach.
Findings
The new ERC construct is proven to be able to improve the partnership performance of BPJS Healthcare in Indonesia. In addition to ERC, partnership performance can be increased through partnership commitment, perceived benefit and communication quality. ERC is proven to be a mediating variable in improving partnership performance.
Originality/value
This research used ERC, a variable that mediates the effect of partnership commitment, perceived benefit and communication quality on increasing partnership performance. ERC is a novelty proposed in this study because, to the best of the authors’ knowledge, it has not been discussed by any previous research.
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